NVIDIA today unveiled its first CPU. The APX 2500 is a system-on-a-chip (SoC) product that is aiming for Windows Mobile handhelds. Despite the fact that it is not scheduled to hit the market until late this year, the chip is bound to raise more than just one eyebrow. Basically, the APX 2500 is a cocktail consisting of an ARM11 processor core and lots of technologies borrowed from the GeForce pool. Interestingly, the manufacturer opted not to tout the GoForce brand in this instance, but to put "Ultra-Low Power GeForce" (ULP GeForce) into the spotlight. The GeForce part comes with a programmable pixel shader integrating a programmable vertex & lighting engine. Anti-Aliasing is supported via a CSAA filter for 2D and 3D modes. The chip clocks have not been disclosed, sans the fact that the ARM11 is running at 750 MHz. API-wise, we're talking about OpenGL ES 2.0 and D3D Mobile support. NVIDIA decided to use the shortcut HD AVP (High Definition Audio Video Processor) to describe the video processing capabilities of the SoC. We have to admit that we are a bit surprised that the company did not use a phrase like PureVideo Mobile or simply continues on the PureVideo HD path. On the technology side, HD AVP includes HD video encode and decode (albeit "only" 720p) and NVIDIA claims that the video playback will not eat up CPU cycles, apparently resulting in overall lower power consumption.