Dell Technologies introduces new offerings to help customers quickly and securely build generative AI (GenAI) models on-premises to accelerate improved outcomes and drive new levels of intelligence. New Dell Generative AI Solutions, expanding upon our May's Project Helix announcement, span IT infrastructure, PCs and professional services to simplify the adoption of full-stack GenAI with large language models (LLM), meeting organizations wherever they are in their GenAI journey. These solutions help organizations, of all sizes and across industries, securely transform and deliver better outcomes.

"Generative AI represents an inflection point that is driving fundamental change in the pace of innovation while improving the customer experience and enabling new ways to work," Jeff Clarke, vice chairman and co-chief operating officer, Dell Technologies, said on a recent investor call. "Customers, big and small, are using their own data and business context to train, fine-tune and inference on Dell infrastructure solutions to incorporate advanced AI into their core business processes effectively and efficiently."

Dell Technologies announced it has signed a definitive agreement to acquire Moogsoft, an AI-driven provider of intelligent monitoring solutions that support DevOps and ITOps. This transaction will further enhance Dell's AIOps capabilities, as part of its longstanding approach of embedding AI functionality within its product portfolio and as a critical component of its "multicloud by design" strategy. The transaction is expected to close in Q3. Additional details will be available at that time.

About Moogsoft
Moogsoft is the AI-driven observability leader that provides intelligent monitoring solutions for smart DevOps. Moogsoft delivers the most advanced cloud-native, self-service platform for software engineers, developers, and operators to instantly see everything, know what's wrong and fix things faster. Founded in 2012, Moogsoft has more than 140 customers worldwide including American Airlines, Fannie Mae, Fiserv, HCL Technologies, SAP SuccessFactors, and Verizon Media. It has established strategic partnerships with leading managed service providers and outsourcing organizations including AWS, Cisco, HCL Technologies, TCS and Wipro.

NVIDIA RTX is spinning new cycles for designs. Trek Bicycle is using GPUs to bring design concepts to life. The Wisconsin-based company, one of the largest bicycle manufacturers in the world, aims to create bikes with the highest-quality craftsmanship. With its new partner Lidl, an international retailer chain, Trek Bicycle also owns a cycling team, now called Lidl-Trek. The team is competing in the annual Tour de France stage race on Trek Bicycle's flagship lineup, which includes the Emonda, Madone and Speed Concept. Many of the team's accessories and equipment, such as the wheels and road race helmets, were also designed at Trek.

Bicycle design involves complex physics—and a key challenge is balancing aerodynamic efficiency with comfort and ride quality. To address this, the team at Trek is using NVIDIA A100 Tensor Core GPUs to run high-fidelity computational fluid dynamics (CFD) simulations, setting new benchmarks for aerodynamics in a bicycle that's also comfortable to ride and handles smoothly. The designers and engineers are further enhancing their workflows using NVIDIA RTX technology in Dell Precision workstations, including the NVIDIA RTX A5500 GPU, as well as a Dell Precision 7920 running dual RTX A6000 GPUs.

What's New: As part of a collaboration with Intel and Dell Technologies, the United Kingdom Atomic Energy Authority (UKAEA) and the Cambridge Open Zettascale Lab plan to build a "digital twin" of the Spherical Tokamak for Energy Production (STEP) prototype fusion power plant. The UKAEA will utilize the lab's supercomputer based on Intel technologies, including 4th Gen Intel Xeon Scalable processors, distributed asynchronous object storage (DAOS) and oneAPI tools to streamline the development and delivery of fusion energy to the grid in the 2040s.

"Planning for the commercialization of fusion power requires organizations like UKAEA to utilize extreme amounts of computational resources and artificial intelligence for simulations. These HPC workloads may be performed using a variety of different architectures, which is why open software solutions that optimize performance needs can lend portability to code that isn't available in closed, proprietary systems. Overall, advanced hardware and software can make the journey to commercial fusion power lower risk and accelerated - a key benefit on the path to sustainable energy."—Adam Roe, Intel EMEA HPC technical director

Dell has added a new display to its UltraSharp range and this time around we're looking at a 38-inch ultra-wide display with a resolution of 3840 x 1600 pixels. The display uses an IPS Black panel with a 2000:1 contrast ratio and it covers 100 percent of the sRGB and REC.709 colour gamuts, as well as 98 percent of the DCI-P3 and Display P3 colour gamuts. Sadly it only has a brightness of 300 cd/m² and it's unclear if this is an 8-bit + FRC or a true 10-bit panel, as Dell only mentions support for 1.07 billion colours. It uses a standard WLED backlight, so no fancy miniLED backlight here and as this display is intended for work use, it also only appears to support 60 Hz refresh rate with a response time of 8 ms in normal mode.

Other features include a built-in KVM switch courtesy of a pair of USB-C ports, with the primary supporting USB PD up to 90 W, as well as DP Alt mode, with the second port only supporting USB 3.2 Gen 2 data at up to 10 Gbps. Other inputs include two HDMI 2.1 ports and one DP 1.4, while the outputs consist of five USB 3.2 Gen 2 10 Gbps Type-A ports, two USB-C 3.2 Gen 2 10 Gbps ports, a 2.5 Gbps Ethernet jack and a 3.5 mm audio line out jack. One interesting feature is that the built in Ethernet supports network boot, something that isn't a common feature on monitors and it also has the ability to lock the wired port to one of the two connected computers in KVM mode. The stand supports height,swivel and tilt adjustment. The asking price for the U3824DW is US$1,529.99 and it's available from Dell now.

TrendForce reports that in the first quarter of 2023, global shipments of LCD monitors fell 7.4% QoQ to 28.8 million units, marking a YoY decline of 20.5%. Major brands, including Dell, HP, and Lenovo, experienced significant drops in shipment levels, falling by 15.6%, 22.8%, and 19.2% respectively.

On the other hand, several consumer brands saw quarterly growth in their shipments in the first quarter, primarily due to channels replenishing their inventories in March. Among these brands, AOC/Philips stood out, benefiting greatly from demand in the Chinese consumer market. Their shipments not only grew 10.9% QoQ but also increased 3.3% compared to the first quarter of 2022.

Dell Technologies and NVIDIA announce a joint initiative to make it easier for businesses to build and use generative AI models on-premises to quickly and securely deliver better customer service, market intelligence, enterprise search and a range of other capabilities. Project Helix will deliver a series of full-stack solutions with technical expertise and pre-built tools based on Dell and NVIDIA infrastructure and software. It includes a complete blueprint to help enterprises use their proprietary data and more easily deploy generative AI responsibly and accurately.

"Project Helix gives enterprises purpose-built AI models to more quickly and securely gain value from the immense amounts of data underused today," said Jeff Clarke, vice chairman and co-chief operating officer, Dell Technologies. "With highly scalable and efficient infrastructure, enterprises can create a new wave of generative AI solutions that can reinvent their industries."

"We are at a historic moment, when incredible advances in generative AI are intersecting with enterprise demand to do more with less," said Jensen Huang, founder and CEO, NVIDIA. "With Dell Technologies, we've designed extremely scalable, highly efficient infrastructure that enables enterprises to transform their business by securely using their own data to build and operate generative AI applications."

TrendForce reveals that alongside the four major CSPs reducing their procurement volumes, OEMs like Dell and HPE have also scaled back their annual shipment volume forecasts at some point between February and April, predicting YoY declines of 15% and 12%, respectively. Furthermore, server demand in China is facing headwinds due to geopolitical and economic challenges. Consequently, TrendForce projects a downward revision in global server shipment volumes for this year—a 2.85% YoY decrease at 13.835 million units.

TrendForce emphasizes that the server market in 1H23 remains pessimistic, with 1Q23 shipments experiencing a 15.9% QoQ decrease due to off-season factors and end-user inventory adjustments. The expected industry boom in 2Q23 failed to materialize, leading to a modest QoQ growth estimate of only 9.23%. Persistent influences on server shipments include OEMs lowering shipment volumes, subdued domestic demand in China, and continuous supply chain inventory adjustments. ESG issues have also led CSPs to prolong server lifecycles and reduce procurement volume. Moreover, OEMs are lengthening supports period for older platforms as businesses seek to control capital expenditures, further contributing to market strain.

Dell first unveiled its UltraSharp U3224KB 6K monitor back in early January at the CES 2023 trade show - this professional-grade 31.5-inch screen boasts Thunderbolt 4 connectivity and sports an impressive IPS Black panel (courtesy of LG Display) capable of displaying a super dense 6144 x 3456 pixel resolution. Today the North American technology company has announced that its U3224KB model is available to purchase at a price of $3,199 (CA $4,289.99).

The UltraSharp's competitive pricing undercuts the nearest competition by $1000 - Apple's Pro Display XDR is marginally better in terms of specifications, but potential buyers will get landed with a $5000 bill for the privilege of owning it. Dell is hoping that a bunch of handy features on its offering - including an in-built KVM, 4K HDR webcam, plenty of type USB-C & A ports, a Thunderbolt 4 port and dual 14 W speakers - will be enough to steal some professional clients from Team Cupertino.

The four major North American cloud service providers (CSPs) have made cuts to their server procurement quantities for this year because of economic headwinds and high inflation. Turning to server OEMs such as Dell and HPE, they are observed to have scaled back the production of server motherboards at their ODM partners. Given these developments, TrendForce now projects that global server shipments will grow by just 1.31% YoY to 14.43 million units for 2023. This latest figure is a downward correction from the earlier estimation. The revisions that server OEMs have made to their outlooks on shipments shows that the demand for end products has become much weaker than expected. They also highlight factors such as buyers of enterprise servers imposing a stricter control of their budgets and server OEMs' inventory corrections.

For more than a decade, Intel and its partners have been on a mission to virtualize the world's networks, from the core to the RAN (radio access network) and out to the edge, moving them from fixed-function hardware onto programmable, software-defined platforms, making networks more agile while driving down their complexity and cost.

Now operators are looking to cross the next chasm in delivering cloud-native functionality for automating, managing and responding to an increasingly diverse mix of data and services, providing organizations with the intelligence needed at the edge of their operations. Today, Intel announced a range of products and solutions driving this transition and broad industry support from leading operators, original equipment manufacturers (OEMs) and independent software vendors (ISVs).

Dell, the global PC conglomerate, is reportedly cutting the number of its employees. The alleged move is a direct response to the economic downturn caused by declining demand for PCs, which is Dell's primary source of revenue. According to Bloomberg Intelligence, Dell is laying off about 5% of its global workforce, representing 6,650 employees from its offices. As the source notes, Dell is going under re-evaluation of its operations, and the employee headcount reduction is the affected area that will benefit the company an estimated 700 million to one billion US Dollars, as analysts predict.

IDC notes that shipments of Dell PCs have experienced the most significant decline of 37% in Q4 of 2022, compared to the same period in 2021. And given a considerable downturn, Dell's 55% of revenue from PCs is poorly affected. The company is now joining others in big tech in performing layoffs to keep profits afloat.

Dell Technologies expands the industry's top selling server portfolio, with an additional 13 next-generation Dell PowerEdge servers, designed to accelerate performance and reliability for powerful computing across core data centers, large-scale public clouds and edge locations. Next-generation rack, tower and multi-node PowerEdge servers, with 4th Gen Intel Xeon Scalable processors, include Dell software and engineering advancements, such as a new Smart Flow design, to improve energy and cost efficiency. Expanded Dell APEX capabilities will help organizations take an as-a-Service approach, allowing for more effective IT operations that make the most of compute resources while minimizing risk.

"Customers come to Dell for easily managed yet sophisticated and efficient servers with advanced capabilities to power their business-critical workloads," said Jeff Boudreau, president and general manager, Infrastructure Solutions Group, Dell Technologies. "Our next-generation Dell PowerEdge servers offer unmatched innovation that raises the bar in power efficiency, performance and reliability while simplifying how customers can implement a Zero Trust approach for greater security throughout their IT environments."

Laptop memory has been a controversial topic for many years. Its proprietary standard, SO-DIMM, has shown signs of aging as the decades-old JEDEC standard didn't adapt to other expanding capacities and speed trends. Today, JEDEC and Dell think that the future of laptop memory is in the new CAMM standard that both companies are working on. The introduction of CAMM comes from Dell, whose Senior Distinguished Engineer Tom Schnell is working on it. "We have unanimous approval of the 0.5 spec," said Mr. Schnell for PCWorld. One of the problems that SO-DIMM is facing is the capacity and speed issue, where the current DDR5 SO-DIMM memory stops at around 6400 MT/s. CAMM, on the other hand, starts from that speed and works its way up to offer higher capacities as well.

With Dell introducing CAMM in its laptops, it had no intentions of creating a proprietary solution but rather an expandable and upgradable memory platform with various benefits. With JEDEC's involvement in finalizing this, the CAMM standard is slowly on its way to becoming a viable option for different laptop manufacturers. Dell's Tom Schnell didn't reveal what companies are in the process of creating the final specification; however, we know that 32 of them are present, including Apple. If others join, the standard could take over future laptop designs and offer higher speeds and higher capacities, especially in the mobile workstation space where it matters. Below is an example of a CAMM memory module with a patent showing the SO-DIMM (upper left) versus CAMM (lower right) and CAMM's smaller trace path. With smaller tracing, the latency is also going down, so the new standard will bring additional efficiency. Additionally, devices that are based on LPDDR memory could have an upgrade path with the installment of CAMM.

Alienware and Dell today reveal six new gaming laptops including: Alienware m18 and m16, Alienware x16 and x14, and Dell G16 and G15. And these aren't small updates either - the roster debuts updated form factors and materials, best-in-class performance upgrades, design and comfort enhancements, as well as an overhauled Alienware Command Center.

As what defines preeminent gaming experiences constantly evolves, Alienware and Dell continue to set itself apart with meaningful high-impact innovation that meets the changing needs of gamers. Whether you're a competitive or hobby gamer, if freedom without compromise is what you value most, look no further than our intrepid new fleet of high-performance laptops.

NVIDIA today announced a new data center solution with Dell Technologies designed for the era of AI, bringing state-of-the-art AI training, AI inference, data processing, data science and zero-trust security capabilities to enterprises worldwide. The solution combines Dell PowerEdge servers with NVIDIA BlueField DPUs, NVIDIA GPUs and NVIDIA AI Enterprise software, and is optimized for VMware vSphere 8 enterprise workload platform, also announced today.

"AI and zero-trust security are powerful forces driving the world's enterprises to rearchitect their data centers as computing and networking workloads are skyrocketing," said Manuvir Das, head of Enterprise Computing at NVIDIA. "VMware vSphere 8 offloads, accelerates, isolates and better secures data center infrastructure services onto the NVIDIA BlueField DPU, and frees the computing resources to process the intelligence factories of the world's enterprises."

Dell has launched a pair of new gaming focused displays under its Alienware badge and both are high refresh rate monitors. The 25-inch (or rather 24.5-inch) model goes under the model name AW2523HF and has a 1080p panel with a 360 Hz refresh rate. It supports Freesync Premium and it also supports VESA AdaptiveSync. It's said to have a 400 nits peak brightness fast IPS panel that has a colour gamut that covers 99 percent of the sRGB spectrum. Inputs consist of one DP 1.4 and two HDMI 2.0 ports, as well as a USB-B 3.0 input and four USB-A 3.0 outputs

The 27-inch model is called the AW2723DF and it sports 1440p resolution and here we're looking at a fast nano IPS panel that has a native 240 Hz refresh rate, but it can be pushed up to 280 Hz using an overclocking option. It supports FreeSync Premium, G-sync Compatible and AdaptiveSync, so here all your bases are covered regardless of which GPU you hook it up to. It's also an HDR 600 display with a typical peak brightness of 450 cd/m² and it has a wider colour gamut that supports 95 percent of the DCI-P3 spectrum. This is still an edge lit display, so don't expect amazing HDR performance. Connectivity is the same as for the AW2523HF, although it's said to support Picture-by-Picture and Picture-in-Picture, which the 25-inch model apparently doesn't. The AW2523HF will be available in early September for $450, while the AW2723DF will launch in early October for $650.

Today, Alienware reaches new milestones with the launch of the most powerful 17" AMD Advantage laptop, introduction of the standard-defying 480 Hz panel technology for the first time, and unveiling of our first-ever 16-inch Dell G Series laptop. We continue to hold true to the Alienware ethos of creating the apex gaming experience. These advancements are dedicated to making your images sharper, your gameplay smoother, and your experience more immersive through a perfect storm of industry leading gaming technology and iconic design.

For those who value raw power, the Alienware m17 R5 is the laptop for you. It claims the throne as the world's most powerful 17" AMD Advantage laptop, delivering truly remarkable performance. The m17 R5 is forged from a partnership with AMD that features AMD Ryzen 6000 series processors, AMD Radeon RX 6000 series graphics, and new AMD Smart Technologies. Today's update welcomes the new AMD Radeon RX 6850M XT 12 GB GDDR6 GPU to the configuration lineup.

On the heels of its marquee XPS 13 Plus launch, where the system has been praised for its 'futuristic redesign', Dell continues this year's rollout of its reimagined XPS portfolio with today's launch of the iconic XPS 13 and the reveal of the upcoming XPS 13 2-in-1. Today's hybrid and mobile world means that your tools have to meet you wherever you are. Versatility and multi-tasking with ease are paramount, and Dell's XPS 13 and XPS 13 2-in-1 deliver each in spades. Because the course of a day can change with one email, text or spark of spontaneity, the XPS 13 (available with Windows 11 or Ubuntu 20.04) is your ultimate on-the-go companion. Artfully thin, light and compact with up to 12 hours of long battery life, it slips seamlessly into your backpack, bag or purse, while still delivering the premium performance you need with 12th Gen Intel Core processors to multitask with ease.

True to the XPS aesthetic, it features our fifth generation, 4-side InfinityEdge display and enhanced sound for an immersive entertainment experience whether you're streaming music, video-chatting friends or watching the latest blockbuster. High brightness, improved clarity, precise detail and vivid color bring your content to life, while larger speakers enable louder sound, deeper bass and a better overall audio experience. Eyesafe technology intelligently manages light energy at the source, reducing harmful blue light without compromising your visual experience. Expertly crafted from premium materials, the XPS 13 delivers an inclusive approach to expressive color, with unified tones inside and out that embody our mindful, minimalist approach. Available in softened shades of Sky and Umber, the tinted CNC machined aluminium is curated and premium.

Next week at Dell Technologies World, KIOXIA America, Inc. will be on hand to demonstrate how its innovative solid state drives (SSDs) are accelerating customer application performance and enabling product breakthroughs. From SSDs designed with PCIe 5.0 technology that boost power and performance to the industry's first lineup of Enterprise and Datacenter Standard Form Factor (EDSFF) E3.S SSDs, best in class drives from KIOXIA are used in a number of Dell product lines.

KIOXIA, the inventor of NAND flash, sits at the forefront of flash storage and SSD innovation. Achievements such as the introduction of 3D flash memory, XL-FLASH storage class memory, and new form factors and interfaces underscore the contributions the company has made toward enabling next-gen applications - and transforming the digital world.

Team Liquid and longtime partner Alienware are launching The Pro Lab, a groundbreaking global training program. This initiative aims to quantify and analyze core cognitive skills that define a successful esports athlete, transforming the professional training experience and establishing new industry-wide practices. Until now, professional esports training has been informed by disparate game-specific data and rudimentary KPIs. Team Liquid and Alienware saw this as an opportunity to develop an approach rooted in quantifiable game-agnostic data, focusing on cognitive skills synonymous with peak competitive performance such as anticipatory skills, divided attention, emotional regulation, automaticity and more. The Pro Lab is a first-of-its-kind training space backed by esports science, fundamentally changing not only the way these athletes train but how they grow and evolve along with the industry.

Team Liquid and Alienware intend to eventually release findings in an effort to democratize the data and insights, encouraging industry-wide adoption of new best practices. The partners also plan to make the Pro Lab available to select students and academic institutions for additional research to continue enhancing training protocols. "Team Liquid has always been committed to putting its players first," says Steve Arhancet, Co-CEO and Co-Owner of Team Liquid. "The Pro Lab, in partnership with Alienware, is the next stage in that evolution. Our main focus will be working smarter to provide our players with the resources to learn about themselves, their habits, their strengths, and areas of improvement so we can continue to grow and compete at the highest levels."

Last week the first details of Dell's CAMM (Compression Attached Memory Module) made an early appearance courtesy of a product leak, but now official details have appeared and the good news is that Dell is saying it won't be a proprietary solution. The Compression Connector looks unlike anything used by consumer computers today and Dell is said to be hoping that it'll be the next industry standard for memory modules, according to PCWorld. The interposer mentioned in the previous news article is also mentioned and allows for a pair of DDR5 SO-DIMMs to be used, albeit with a much taller Z-height.

Dell is apparently planning on getting its CAMM approved by the JEDEC, which is the standards organisation when it comes to memory. However, even if the CAMM format is accepted as a JEDEC standard, Dell holds patents and is likely to charge some kind of royalty fees to interested parties. That said, if it becomes a JEDEC standard, Dell has to follow RAND or Reasonable and Non-Discretionary terms, so the royalty fees would have to be reasonable for JEDEC to agree on making CAMM a standard. The main benefit of Dell's CAMM is that the memory traces end up being shorter and more direct, since the CAMM has a single-sided interface, whereas SO-DIMMs are interfaced on both sides, just like standard DIMMs. This would allow for higher speed memory interfaces, without the need of using something like signal re-drivers or re-timers.

A leak with details about upcoming Dell notebooks has revealed that Dell's upcoming notebooks with DDR5 memory will feature a custom memory module that Dell calls CAMM, or Compression Attached Memory Module. The CAMM can support up to 128 GB RAM according to the leak and initial modules will support memory speeds of 4800 MHz. It's unclear if notebooks with CAMM support will have soldered down memory as well, but what is clear is that Dell is not looking at using traditional SO-DIMM type modules.

The first notebooks from Dell to feature the new module appears to be the Precision 7-series, which will also feature an Intel 55 W Alder Lake-HX series CPU, a choice of an NVIDIA RTX A5000 GPU or Intel Arc DG2 based graphics with a 90 W TDP, as well as up to 12 TB of NVMe storage over PCIe 4.0. Apparently Dell has developed what it calls DGFF or Dell Graphics Form Factor for these laptops, which suggests that they'll feature some kind of modular graphics solution. Considering that at least some models in Precision 7-series will sport 16-inch displays, there should be plenty of space for a GPU module, although it'll be interesting to see exactly what Dell is bringing to the table that's new here.

Global shipments of traditional PCs, including desktops, notebooks, and workstations, declined 5.1% in the first quarter of 2022 (1Q22) but exceeded earlier forecasts, according to preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. The PC market is coming off two years of double-digit growth, so while the first quarter decline is a change in this momentum, it doesn't mean the industry is in a downward spiral. Despite ongoing supply chain and logistical challenges, vendors still shipped 80.5 million PCs during the quarter. The 1Q22 volume marks the seventh consecutive quarter where global shipments surpassed 80 million, a feat not seen since 2012.

"The focus shouldn't be on the year-over-year decline in PC volumes because that was to be expected. The focus should be on the PC industry managing to ship more than 80 million PCs at a time when logistics and supply chain are still a mess, accompanied by numerous geopolitical and pandemic-related challenges," said Ryan Reith, group vice president with IDC's Worldwide Mobile Device Trackers. "We have witnessed some slowdown in both the education and consumer markets, but all indicators show demand for commercial PCs remains very strong. We also believe that the consumer market will pick up again in the near future. The result of 1Q22 was PC shipment volumes that were near record levels for a first quarter."

One of Dell's most popular LCD monitors was the Dell UltraSharp 30 and the company has now brought it back, but the new U3023E model is quite different from its predecessors. It's still a 16:10 monitor with 2560x1600 resolution, but the overall design has been refreshed and it now features slimmer bezels and a slimmer overall build, a slightly re-designed stand and a lighter colour palette. However, the real changes have taken place under the hood, as this is one of the most fully featured displays ever made when it comes to connectivity. Display inputs consist of an HDMI 1.4 port, a DisplayPort 1.4 and a USB-C port with DP 1.4 Alt Mode as well as USB PD at 90 Watts.

There's also a DP out for daisy chaining to a second display, a USB-C 3.2 Gen 2 (10 Gbps) upstreams port and a USB-C 3.2 Gen 2 downstreams port with 15 W power delivery. Furthermore there are four USB-A 3.2 Gen 2 ports, of which one supports the Battery Charging 1.2 standard. Finally there's an RJ45 port for Ethernet connectivity when used with a laptop or similar and a 3.5 mm audio output jack. The panel is of IPS type and has a rated brightness of 400 cd/m² and a contrast ratio of 1000:1, as well as a 100 percent sRGB and 95 percent DCI-P3 colour gamut. As this is an office display, the refresh rate is still stuck at 60 Hz and the response time is 8 ms, or 5 ms in fast mode. For those nostalgic enough to splash out on the new UltraSharp 30, you're looking at a fairly steep US$784.99.