Hewlett-Packard is planning to deploy a new color display technology that can display 1 billion colors, in a whole new product called the HP DreamColor display. The technology was developed for two years by HP and DreamWorks Animation SKG Inc. and is intended to increase the color gamut of today's displays and provide more vibrant color reproduction. HP says that the technology improves upon today's widely used displays, which offer 24-bit color, making 16.7 million colors available per pixel. The company plans to raise the color display to 30-bit, which can offer 1 billion colors per pixel. In addition the DreamColor display will incorporate a new LED backlight technology in its LCD screen that makes blacks blacker and whites whiter, according to Jeff Wood, director of product marketing at HP. The display was announced Tuesday at the National Association of Broadcasters conference in Las Vegas, but it won't be ready until later this summer. Initially the HP DreamColor display will be targeted at workstations, but according to Wood it "can be used on any myriad of systems today".