Intel has hired another of AMD's top executives as Raja Koduri hopes to basically rebuild RTG under Intel's banner and its resources. This time it's Heather Lennon, who led AMD Radeon Technologies Group (RTG) marketing and had been with AMD for over 10 years. She directed the Team Red community and won PR Week award for Campaign of the Year 2014. Lennon bagged 40 awards for digital marketing for AMD, and is widely believed to be the brains behind the PR upper-hand AMD enjoys among tech forums and the DIY community.

Lennon now joins Intel as Senior Manager, Digital Marketing for Graphics, and will work closely with Mark Taylor, an ex-NVIDIA exec who now leads technical marketing at Intel Graphics. Other ex-AMD and ex-NVIDIA honchos include Chris Hook and Tom Peterson, respectively. Raja Koduri is overseeing Intel's ambitious project to make inroads to the discrete GPU market under the new Xe brand, not just to serve gamers and PC enthusiasts, but more importantly GPU compute, cloud compute, and AI markets. Koduri is also reportedly lending insights to Intel's new Gen11 integrated graphics architecture, which debuts with its 10 nm "Ice Lake" processors.

The latest version of Intel Graphics drivers which introduce the company's latest UWP-based Graphics Command Center app, hide another secret in their INF. The file has pointers to dozens of variants and implementations of the company's next-generation Gen11 integrated graphics architecture, which we detailed in a recent article. Intel will implement Gen11 on two key processor microarchitectures, "Ice Lake" and "Lakefield," although later down the line, the graphics technology could trickle down to low-power Pentium Silver and Celeron SoC lines, too, with chips based on the "Elkhart Lake" silicon.

There are 13 variants of Gen11 on "Ice Lake," carved using execution unit (EU) count, and LP (low-power) aggressive power management. The mainstream desktop processors based on "Ice Lake," which are least restrained in power-management, get the most powerful variants of Gen11 under the Iris Plus brand. Iris Plus Graphics 950 is the most powerful implementation, with all 64 EUs enabled, and the highest GPU clock speeds. This variant could feature on Core i7 and Core i9 brands derived from "Ice Lake." Next up, is the Iris Plus Graphics 940, with the same EU count, but likely lower clock speeds, which could feature across the vast lineup of Core i5 SKUs. The Iris Plus 930 comes in two trims based on EU count, of 64 and 48, and could likely be spread across the Core i3 lineup. Lastly, there's the Iris Plus 920 with 32 EUs, which could be found in Pentium Gold SKUs. There are various SKUs branded "UHD Graphics Gen11 LP," with EU counts ranging from 32 to 64.

The latest patches to Intel's open-source *nix drivers drop hints of a new low-power SoC in the works, codenamed "Elkhart Lake" featuring the company's most advanced integrated graphics solution. "Elkhart Lake" is a 10 nm SoC that combines a CPU complex based on the "Tremont" microarchitecture, with an iGPU based on the company's Gen11 architecture. Gen11 makes its debut with the company's 10 nm "Ice Lake" processors, promising big gains in graphics performance. Prototypes of a typical variant of Gen11 have been found to feature a compute throughput of 1 TFLOP/s, making them perform roughly on par with AMD's current "Raven Ridge" processors.

Intel Graphics switched gears from being integrated graphics solutions for basic 2D desktop and video, to something that could appeal to gamers. The change appears to have been brought about by hiring of Raja Koduri, who led graphics teams at AMD and Apple. Intel discovered that its iGPUs can play many e-Sports games such as PUBG, World of Tanks, Warhammer: Vermitide 2, etc., and so, the company decided to do more for this segment of PC gamers that still games on iGPUs, beginning with regular driver updates that pack game-optimizations, the switch to the new DCH driver model for Windows 10, and apparently, a new Control Panel app designed for gamers.

Teased in a YouTube presentation by Intel Graphics, the Control Panel appears to show a game launcher and settings optimization tool modeled along the lines of GeForce Experience. Intel has also made big changes to the functional bits of the Control Panel, which deal with global display settings, monitor setup, etc. The new Control Panel gives us a direction of where Intel Graphics is headed: it doesn't want to leave behind gamers. The Gen11 iGPU which will be part of the company's 10 nm "Ice Lake" processors already spark rumors of massive 3D performance improvements over current Gen9.5, and reportedly have over 1 TFLOP/s of raw compute power. The company is also working on a discrete GPU lineup under the Xe brand, targeting a variety of market segments, including gamers.The video presentation by Intel Graphics follows.

Intel at its architecture day revealed one of the more exquisite in-house designs for the company in recent years: a hybrid x86 chip that seems to imbibe from ARM's own big.Little design mantra. The new Hybrid x86 CPU that was announced takes this design choice in pairing a single, high-performance Sunny Cove core with four smaller Atom cores. This chip is built using Intel's Foveros manufacturing technology, which means a 22FFL IO chip serves as an active interposer, connected via TSVs to a 10nm die that contains both types of cores. The tiny chips measures just 12 x 12 x 1 mm (144 mm²), and looks to reduce footprint even further by including a POP (package on package) memory design.

The new Intel design is aimed at low-power environments, with the chip having been designed to work on a 2 mW standby power ratio, with less than a 7 W of power - for a big.Little five-core design and a 64 EU design with Gen11 graphics core. Intel's Jim Keller said that the company is testing the intricacies and advantages of this design internally, so more products based on this manufacturing and packaging mantra could pop up sometime in the future.

Intel's discrete graphics card for PC enthusiasts is real. Intel won't just address the pro-graphics and accelerated-compute markets, but also consumer graphics, challenging the duopoly of NVIDIA GeForce and AMD Radeon. Scheduled for 2020, the new Intel Xᵉ is a family of discrete GPUs targeting client-segment (consumer graphics) as well as enterprise (pro-graphics and compute).

As for performance, we speculate that the first Xᵉ products could span a vast lineup of ASICs starting single-digit TFLOP/s range for the client-segment GPU, looking purely at a nondescript performance-time graph presented by Intel. This graph depicts performance double linearly over time up to Gen9, and increase to Intel's own state 1 TFLOP/s for the Gen11 iGPU core in 2019 (a full four years following Gen9). There are a spectrum of GPUs going from the entry-level client-segment all the way up to mid-range and enthusiast segment (Intel finally used the E-word).