Setting a new benchmark in the realm of cyber security, DataLocker Inc., the leader in encrypted storage solutions, endpoint protection, and management tools, proudly presents the Sentry 5 hardware-encrypted USB Flash Drive. This latest innovation stands as a standard of unparalleled data protection, tailored where stringent compliance and security have become paramount.

DataLocker CEO Jay Kim emphasizes, "In the ever-evolving digital landscape full of cyber threats, the Sentry 5 encrypted cold storage USB drive provides an additional tool for your security arsenal. This device is a continuation of our unwavering commitment to upholding data security, offering organizations a blend of top-notch security measures, flexibility, and efficiency."

Zyxel Communications, an industry-leading provider of secure broadband networking, Internet access and connected home products, announced its latest OpenSync -certified device. Available now, Zyxel's EX7710 will ship pre-integrated with OpenSync. Thanks to the certification, this WiFi 6E 10G Ethernet Gateway is ready for use with Plume Design Inc.'s HomePass and WorkPass service suites and is the industry's first 10G level WorkPass OpenSync-certified product.

OpenSync-certified customer premise equipment (CPE) enhances the connectivity experience for smart home subscribers, offering access to a variety of Plume's award-winning services including adaptive WiFi, robust cyber security, advanced parental controls, and more.

SK hynix unveiled and demonstrated a prototype of AiMX (Accelerator-in-Memory based Accelerator), a generative AI accelerator card based on GDDR6-AiM, at the AI Hardware & Edge AI Summit 2023 held September 12-14 at the Santa Clara Marriott, California.Hosted annually by the UK marketing firm Kisaco Research, the AI Hardware & Edge AI Summit brings together global IT companies and high-profile startups to share their developments in artificial intelligence and machine learning. This is SK hynix's third time participating in the summit.

At the event, the company showcased the prototype of AiMX, an accelerator card that combines multiple GDDR6-AiMs to further enhance performance, along with the GDDR6-AIM itself under the slogan of "Boost Your AI: Discover the Power of PIM (Processing-In-Memory) with SK hynix's AiM (Accelerator in Memory)." As a low-power, high-speed memory solution capable of handling large amounts of data, AiMX is set to play a key role in the advancement of data-intensive generative AI systems. The performance of generative AI improves as it is trained on more data, highlighting the need for high-performance products which can be applied to an array of generative AI systems.

Cooler Master, a global leader in designing and manufacturing innovative gaming peripherals and computer components, is thrilled to announce a historic partnership with CAPCOM to launch an exclusive line of Street Fighter 6-themed components and peripherals. This collaboration celebrates the launch of the latest addition to the Street Fighter franchise. Inspired by the game's new characters and universe, Cooler Master has meticulously designed a range of peripherals incorporating iconic character colors and RGB lighting for an immersive gaming experience.

"Cooler Master and Capcom share nearly the same rich history and longevity in our respective fields, making this partnership a natural blend of talent, innovation, and a deep understanding of our audience," said Jimmy Sha, CEO, Cooler Master. "With Capcom, we've created products that reflect the heart and soul of Street Fighter 6, offering fans a unique opportunity to incorporate their love for the game into their gaming setups."

DEEPX, a leading AI semiconductor technology company makes significant advancements towards creating an expansive Edge AI ecosystem by introducing innovative Edge AI Development Kits that transcend the limitations of GPUs. The company, known for its pioneering work in artificial intelligence semiconductors for Edge devices, is gearing up to participate in the AI Hardware & Edge AI Summit in Silicon Valley, set to run from September 12th to 14th.

At this prestigious event, DEEPX's CEO Lokwon Kim will share the stage with luminaries like Professor Andrew Ng of Landing AI and Tenstorrent CEO Jim Keller. More than 100 major tech companies, including Microsoft, Google, Intel, AMD, and Qualcomm, will converge to discuss the latest trends and insights in AI hardware and edge AI.

Cooler Master, a leading innovator in PC Hardware, today announced the launch of CMODX, a new website offering a refined shopping experience for Cooler Master's high-end technology products. CMODX is set to redefine the tech shopping experience, offering a blend of luxury and innovation.

The meticulously crafted products on cmodx.com are tailored to meet the discerning tastes of a specific tech enthusiast segment. The lineup includes the Orb X, a semi-enclosed workstation that stands as a testament to the fusion of luxury and cutting-edge technology, offering an unrivaled personal tech experience. Alongside, the Sneaker X, a PC with style, underscores the brand's commitment to breaking out of the boxy PC stereotype. This diverse and sophisticated range positions Cooler Master at the forefront of the tech industry, setting new standards for luxury and innovation.

Cooler Master, a leading innovator in PC Hardware, today announced the launch of Dyn X, a breakthrough product for virtual racing and flying simulations. The Dyn X is more than a simulator; it's a gateway to a whole new world of adventures.

"Cooler Master has always been at the forefront of innovation, and the Dyn X is a testament to our unwavering commitment to elevating gaming experiences," said Jimmy Sha, CEO of Cooler Master. "Whether you're taking on a new racetrack or taking flight, the Dyn X offers unprecedented customization, comfort, and immersive gameplay." The Dyn X consists of two main components: a racing seat and a cockpit. Both are designed using high-quality materials, feature universal compatibility, and adopt modern race-inspired aesthetics. The Dyn X provides users with the opportunity to craft a simulation environment that aligns perfectly with their preferences.

KIOXIA America, Inc. today announced the availability of the first hardware samples that support the Linux Foundation's vendor-neutral Software-Enabled Flash Community Project, which is making flash software-defined. The company is expecting to deliver customer samples in August 2023. Built for the demanding needs of hyperscale environments, Software-Enabled Flash technology helps hyperscale cloud providers and storage developers maximize the value of flash memory. The hardware from KIOXIA is the first step to putting this working technology in the hands of developers.

The first running units will be showcased in live demonstrations in the KIOXIA booth (#307) next week at Flash Memory Summit 2023 (FMS 2023). This new class of drive consists of purpose-built, media-centric flash hardware focused on hyperscale requirements that work with an open source API and libraries to provide the needed functionality. By unlocking the power of flash, this technology breaks free from legacy hard disk drive (HDD) protocols and creates a platform specific to flash media in a hyperscale environment.

ROCCAT, the award-winning PC peripherals brand from best-selling gaming headset and accessories maker Turtle Beach Corporation, today announced the new Vulcan II Mini Air and Vulcan II Mechanical Gaming Keyboard are now available.

ROCCAT's first-ever wireless gaming keyboard, the Vulcan II Mini Air packs performance, durability, and functionality into a wireless mini 65% form factor. The compact footprint allows for more desktop space while TITAN II Optical Switches deliver ultra-fast response rates. PC gamers can connect the Mini Air to their favorite devices using ROCCAT's 2.4 GHz Stellar Wireless or via three unique Bluetooth channels. Plus, the Mini Air's built-in proximity sensors detect when gamers are away from their keyboard and works in conjunction with ROCCAT's Swarm software to maximize battery life. Gaming publication MP1st.com reviewed the Vulcan II Mini Air and gave it a perfect 10/10 score, and called it, "The perfect mini keyboard that anyone could dream of."

NVIDIA GeForce GTX 1650 was released more than four years ago. With its TU117 graphics processor, it features 896 CUDA cores, 56 texture mapping units, and 32 ROPs. NVIDIA has paired 4 GB GDDR5 memory with the GeForce GTX 1650, which are connected using a 128-bit memory interface. Interestingly, according to the latest Steam Hardware Survey results, this GPU still remains the most popular choice among gamers. While the total addressable market is unknown with the exact number, it is fair to assume that a large group participates every month. The latest numbers for June 2023 indicate that the GeForce GTX 1650 is still the number one GPU, with 5.50% of the users having that GPU. The second closest one was GeForce RTX 3060, with 4.60%.

Other information in the survey remains similar, with CPUs mostly ranging from 2.3 GHz to 2.69 GHz in frequency and with six cores and twelve threads. Storage also recorded a small bump with capacity over 1 TB surging 1.48%, indicating that gamers are buying larger drives as game sizes get bigger.

ROCCAT, the award-winning PC peripherals brand from best-selling gaming headset and accessories maker Turtle Beach Corporation (Nasdaq: HEAR), today announced it's taken its top-rated keyboard series wireless with the new Vulcan II Mini Air. The Mini Air is the wireless version of the acclaimed Vulcan II Mini. It is ROCCAT's first-ever wireless gaming keyboard, packing performance, durability, and functionality into a mini 65% form factor. The compact footprint allows for more desktop space, while factory pre-lubricated TITAN II Optical Switches deliver buttery smooth, light speed response rates. PC gamers can connect the Mini Air to their favorite devices using ROCCAT's 2.4 GHz Stellar Wireless or via three unique Bluetooth channels. Plus, the Mini Air is the first optical keyboard with built-in proximity sensors that detect when gamers step away from their desk, which works in conjunction with ROCCAT's Swarm software to maximize battery life.

The Vulcan II Mini Air retains the series' signature sleek, low-profile ID, premium aluminium top plate, and beautiful AIMO RGB lighting powered by ROCCAT's Swarm software. It also includes key features like ROCCAT's Easy-Shift[+] button duplicator technology, full NKRO (n-key rollover), and anti-ghosting technology to ensure every keystroke and combination of key presses register as intended. The Vulcan II Mini Air launches July 19, 2023, and is available for pre-order now at www.roccat.com and participating retailers in select territories. The Vulcan II Mini Air has a $179.99 MSRP (€179.99).

A previous attempt to enable NVIDIA GPU video hardware acceleration by default within Steam running on Linux platforms was thwarted by numerous bugs and faults - adopters of the mid-May Steam Client Beta update reported their experiences of various crashes encountered in Valve's user interface. The embattled software engineering team has since investigated this matter and released a new update (yesterday).

The June 6th Steam Client Beta patch notes list a number of general improvements along with Linux-specific adjustments: "a crash when Steam windows were closed with hardware (HW) acceleration enabled on NVIDIA GPUs" and the re-enabling of "HW acceleration by default for NVIDIA GPUs." Early reports indicate that Linux gamers are having a smoother time after installing yesterday's update.

Apple today announced M2 Ultra, a new system on a chip (SoC) that delivers huge performance increases to the Mac and completes the M2 family. M2 Ultra is the largest and most capable chip Apple has ever created, and it makes the new Mac Studio and Mac Pro the most powerful Mac desktops ever made. M2 Ultra is built using a second-generation 5-nanometer process and uses Apple's groundbreaking UltraFusion technology to connect the die of two M2 Max chips, doubling the performance. M2 Ultra consists of 134 billion transistors—20 billion more than M1 Ultra. Its unified memory architecture supports up to a breakthrough 192 GB of memory capacity, which is 50 percent more than M1 Ultra, and features 800 GB/s of memory bandwidth—twice that of M2 Max. M2 Ultra features a more powerful CPU that's 20 percent faster than M1 Ultra, a larger GPU that's up to 30 percent faster, and a Neural Engine that's up to 40 percent faster. It also features a media engine with twice the capabilities of M2 Max for blazing ProRes acceleration. With all these advancements, M2 Ultra takes Mac performance to a whole new level yet again.

"M2 Ultra delivers astonishing performance and capabilities for our pro users' most demanding workflows, while maintaining Apple silicon's industry-leading power efficiency," said Johny Srouji, Apple's senior vice president of Hardware Technologies. "With huge performance gains in the CPU, GPU, and Neural Engine, combined with massive memory bandwidth in a single SoC, M2 Ultra is the world's most powerful chip ever created for a personal computer."

Introducing Duo - The Higher Energy Analogue System. You've always known what to expect from a video game system. Until now. Duo is an all-in-one reimagining of perhaps the most underappreciated video game systems of all time. Analogue Duo is compatible with nearly every NEC system and game format ever made. TurboGrafx-16. PC Engine. SuperGrafx. TurboGrafx CD. PC Engine CD-ROM. Super Arcade CD-ROM. 1080p. Zero lag. Bluetooth. 2.4 G. Because the last thing a video game system should be is predictable. Completely engineered in FPGA. Analogue OS. No emulation.

We're preserving history with FPGA hardware. Duo is designed with unparalleled compatibility. The core functionality of each system is engineered directly into an Altera Cyclone V, a sophisticated FPGA. We spent thousands of hours engineering each system via FPGA for absolute accuracy. Unlike the knock off and emulation systems that riddle the market today, you'll be experiencing the entire NEC era free of compromises. Duo is designed to preserve video game history, with the respect it deserves.

Following the recent Q1 2023 financial report with declining revenue, Intel is restructuring its Client Computing Group (CCG) and Data Center Group (DCG). These two units were hit the hardest, with 38 and 39% downturns, respectively. According to Dylan Patel of SemiAnalysis, and a statement from Tom's Hardware, we have information that Intel will be conducting budget cuts to CCG and DCG, with some layoffs. As Dylan Patel notes, Intel will cut CCG and DCG budgets by 10%, resulting in as much as a 20% reduction of the workforce inside those two groups. Additionally, this was supported by Intel's spokesperson, who issued a statement for Tom's Hardware stating the following:

Intel SpokespersonIntel is working to accelerate its strategy while navigating a challenging macro-economic environment. We are focused on identifying cost reductions and efficiency gains through multiple initiatives, including some business and function-specific workforce reductions in areas across the company.

We continue to invest in areas core to our business, including our U.S.-based manufacturing operations, to ensure we are well-positioned for long-term growth. These are difficult decisions, and we are committed to treating impacted employees with dignity and respect.

Barron's Magazine has been on a technology industry kick this week and published their interview with AMD CEO Dr. Lisa Su on May 3. The interviewer asks Su about her views on Moore's Law and it becomes apparent that she remains a believer of Gordon Moore's (more than half-century old) prediction - Moore, an Intel co-founder passed away in late March. Su explains that her company's engineers will need to innovate in order to carry on with that legacy: "I would certainly say I don't think Moore's Law is dead. I think Moore's Law has slowed down. We have to do different things to continue to get that performance and that energy efficiency. We've done chiplets - that's been one big step. We've now done 3-D packaging. We think there are a number of other innovations, as well." Expertise in other areas is also key in hitting technological goals: "Software and algorithms are also quite important. I think you need all of these pieces for us to continue this performance trajectory that we've all been on."

When asked about the challenges involved in advancing CPU designs within limitations, Su responds with: "Yes. The transistor costs and the amount of improvement you're getting from density and overall energy reduction is less from each generation. But we're still moving (forward) generation to generation. We're doing plenty of work in 3 nanometer today, and we're looking beyond that to 2 nm as well. But we'll continue to use chiplets and these type of constructions to try to get around some of the Moore's Law challenges." AMD and Intel continue to hold firm with Moore's Law, even though slightly younger upstarts disagree (see NVIDIA). Dr. Lisa Su's latest thoughts stay consistent with her colleague's past statements - AMD CTO Mark Papermaster reckoned that the theory is pertinent for another six to eight years, although it could be a costly endeavor for AMD - the company believes that it cannot double transistor density every 18 to 24 months without incurring extra expenses.

Apricorn, the leading manufacturer of software-free, 256-bit AES XTS hardware-encrypted USB drives, today announced the release of the USB 10Gbs Aegis NVX. Employing proprietary architecture, The Aegis NVX is the first Apricorn encrypted device to feature an NVMe SSD inside. Initial capacity offerings will be 500 GB, 1 TB, and 2 TB, with a price range of $339.00 - $739.00 MSRP.

The NVX was conceived to address the immediate protection of raw data delivered directly from its source at high speeds, such as high-definition video cameras with the capability to write to an external SSD via USB C or HDMI. The NVX's high-speed read/write capabilities at 1,000 MB/s are sought after in the fields of military intelligence, digital forensics, filmmaking and healthcare where write speeds over 600 Mb/s are critical.

Valve has released the tabulated results and statistics of its April Steam Hardware and Software Survey - the key take away from last month's user generated data is that NVIDIA's trusty GeForce GTX 1650 GPU is once again the most popular graphics card. It dethrones last month's winner - the NVIDIA RTX 3060 graphics card which falls to third place where it sits below the second place GTX 1060 GPU. The RTX 3060 experienced an almost 6% decline in usership from the previous month, and the GTX 1650's userbase grew by 2% in the same period of time. It is interesting to note that the entry for the GTX 1650 encompasses both desktop and laptop variants, while the RTX 3060 gets divided into two separate entries on Valve's survey - the desktop version sits at third place and its laptop-oriented sibling trails slightly behind with a placement at position number four. NVIDIA absolutely dominates the field with lots of its budget and midrange cards (across several older generations) - AMD and Intel barely make it into the top 25 with a small sprinkling of iGPUs and one discrete model (Radeon RX 580) placed at position 24.

April's survey shows that Intel processors remain a favorite for many Steam users with a 67.14% share, and AMD follows in second place with a 32.84% share. AMD CPU popularity is on the rise (when compared to previous months) so a more even share of the market could be on the cards, if an upward trend continues. System RAM enthusiasts were upgrading to a smaller degree last month: 52.19% are on 16 GB, and 16.1 percent are on 32 GB - indicating slight declines (from March) of 4.73% and 6.61% respectively. The majority of users prefer to stick with Windows 10 64-bit - that OS has a 61.21% share, but its popularity has dropped by 12.74% within the survey period. Windows 11 64-bit is gaining ground with a 10.98% increase from March to April, and it sits at second place with a 33.39% share of the OS userbase. As always, the results indicated by the monthly Steam Hardware and Software survey are not considered to be pinpoint accurate due to the random nature of user responses, but overall and general trends can be discerned from the data on hand.

According to Tom's Hardware, Microsoft is busy hiring engineers to help the company design its own Arm based SoC for Windows 12. Based on job listings, Microsoft is adding people to its "Silicon team," which is currently involved in designing products for Microsoft's Azure, Xbox Surface and HoloLens products. That said, the specific job listings mentioned by Tom's Hardware mentions "optimizing Windows 12 for Silicon-ARM architecture" suggesting we're looking at a custom Arm SoC, with others mentioning "internally developed silicon components" and "building complex, state-of-the-art SOCs using leading silicon technology nodes and will collaborate closely with internal customers and partners."

That said, Microsoft is currently working with Qualcomm and the Microsoft SQ3 found in the Surface Pro 9 is the latest result of that partnership. This brings the question if Microsoft has decided to make its own chip to compete with the Apple M-series of silicon, or if Microsoft is simply looking at working closer with Qualcomm by hiring inhouse talent that can help tweak the Qualcomm silicon to better suit its needs. With Windows 12 scheduled for a 2024 release, it looks like we'll have to wait a while longer to find out what Microsoft is cooking up, but regardless of what it is, it looks like Windows on Arm isn't going anywhere.

According to investigations undertaken by Igor's Lab and Hardware Busters this week it seems that AMD's problematic lineup of Ryzen 7000 & Ryzen 7000X3D CPUs are consuming unexpected levels of power in short bursts when running in idle mode. In conducting more in-depth tests over the past few days, Igor Wallossek and (outgoing TPU PSU expert) Aristeidis Bitziopoulos have both found that that the aforementioned AMD processors are producing (to the testers' slight concern) power spikes in situations involving minimal computing activity. It is not currently known whether the sharp climbs in power consumption are in any way related to the burnout issues experienced by unlucky overclockers this week.

Aris/crmaris (at Hardware Busters) says that he has tested many of the affected processors in the past, but was not privy to any major problems relating to burnout or power consumption spikes. By running new tests this week, using his own Powenetics v2 board, Aris has found out that: "There are some interesting facts here, which I didn't pay much attention to during the reviews because I only look at the average values and not the peak ones in idle. In the 7950X3D, there is a high spike during idle at 130 W, which is unjustified because the peak CPU load is only 3.53%. Even with the Curve Optimized enabled and a -15 setting, the idle power spike is close to 125 W, so something is happening there. On the 7800X3D, the spike during idle stays low, but this is not the case for the 7900X, which has an idle power spike at 109 W, while the peak CPU load at idle was at 5.12%, so these 109 W are not justified, either."

With the launch of Redfall set for early next week, Bethesda has kindly provided some prepwork to consider in advance - a breakdown of the crossover shooter's PC specification requirements (minimum, recommended and ultra) as well as all available accessibility settings and options. They fail to mention any resolution or framerate targets, so it will be up to PC gamers to investigate the nitty-gritty numbers on the day of Redfall's release (May 2). As part of the whole promo campaign NVIDIA has decided to unleash a gameplay trailer (see below) of the game running on a high end PC fitted with a (presumed) high-end GeForce RTX 40-series graphics card.

Redfall's PC audience will get to flex their graphical muscles more so when compared to unfortunate current gen Xbox owners - Bethesda and developer Arkane Studios have recently admitted that their supernatural shooter will be restricted to 30 FPS Quality Mode on Series X and S consoles at launch. A higher framerate performance mode is promised in the future - via a game update - but the Microsoft-owned publisher has not set a more specific release window for the upgrade. The middle and high-tier specifications on PC seem to be quite reasonable, so Redfall is not expected to be a stuttering mess on arrival.

Microsoft Corp. today announced the following results for the quarter ended March 31, 2023, as compared to the corresponding period of last fiscal year:

• Revenue was $52.9 billion and increased 7% (up 10% in constant currency)
• Operating income was $22.4 billion and increased 10% (up 15% in constant currency)
• Net income was $18.3 billion and increased 9% (up 14% in constant currency)
• Diluted earnings per share was $2.45 and increased 10% (up 14% in constant currency)

"The world's most advanced AI models are coming together with the world's most universal user interface - natural language - to create a new era of computing," said Satya Nadella, chairman and chief executive officer of Microsoft. "Across the Microsoft Cloud, we are the platform of choice to help customers get the most value out of their digital spend and innovate for this next generation of AI."

Resident TechPowerUp hardware database overseer T4C Fantasy has divulged some early information about a custom version of the NVIDIA GeForce RTX 4060 Ti GPU card - Colorful's catchily named iGame RTX 4060 Ti Ultra White OC model has been added to the TPU GPU database, and T4C Fantasy has revealed a couple of tidbits on Twitter. The GPU has been tuned to have a maximum boost clock of 2580 MHz, jumping from a base clock of 2310 MHz. According to past leaks the reference version of the GeForce RTX 4060 Ti has a default boost clock of 2535 MHz, so Colorful's engineers have managed to add another 45 MHz on top of that with their custom iteration - so roughly 2% more than the reference default.

T4C Fantasy also confirmed that the Colorful iGame RTX 4060 Ti Ultra W OC will be appointed with 8 GB of VRAM, which also matches the reference model's rumored memory spec. T4C Fantasy points out that brands have the option to produce RTX 4060 Ti cards with a larger pool of attached video memory, but launch models will likely stick with the standard allotment of 8 GB of VRAM. The RTX 4060 Ti is listed as being based on the Ada Lovelace GPU architecture (GPU variant AD106-350-A1), and T4C Fantasy expects that Team Green will stick with a 5 nm process size - contrary to reports of a transition to manufacturing on 4 nm (chez TSMC foundries).

AMD has published an exciting development for its Radeon Open Compute Ecosystem (ROCm) users today. Now, ROCm is coming to the Windows operating system, and the company has extended ROCm support for consumer graphics cards instead of only supporting professional-grade GPUs. This development milestone is essential for making AMD's GPU family more competent with NVIDIA and its CUDA-accelerated GPUs. For those unaware, AMD ROCm is a software stack designed for GPU programming. Similarly to NVIDIA's CUDA, ROCm is designed for AMD GPUs and was historically limited to Linux-based OSes and GFX9, CDNA, and professional-grade RDNA GPUs.

However, according to documents obtained by Tom's Hardware (which are behind a login wall), AMD has brought support for ROCm to Radeon RX 6900 XT, Radeon RX 6600, and R9 Fury GPU. What is interesting is not the inclusion of RX 6900 XT and RX 6600 but the support for R9 Fury, an eight-year-old graphics card. Also, what is interesting is that out of these three GPUs, only R9 Fury has full ROCm support, the RX 6900 XT has HIP SDK support, and RX 6600 has only HIP runtime support. And to make matters even more complicated, the consumer-grade R9 Fury GPU has full ROCm support only on Linux and not Windows. The reason for this strange selection of support has yet to be discovered. However, it is a step in the right direction, as AMD has yet to enable more functionality on Windows and more consumer GPUs to compete with NVIDIA.

According to Business Insider, Twitter has made a substantial investment into hardware upgrades at its North American datacenter operation. The company has purchased somewhere in the region of 10,000 GPUs - destined for the social media giant's two remaining datacenter locations. Insider sources claim that Elon Musk has committed to a large language model (LLM) project, in an effort to rival OpenAI's ChatGPT system. The GPUs will not provide much computational value in the current/normal day-to-day tasks at Twitter - the source reckons that the extra processing power will be utilized for deep learning purposes.

Twitter has not revealed any concrete plans for its relatively new in-house artificial intelligence project but something was afoot when, earlier this year, Musk recruited several research personnel from Alphabet's DeepMind division. It was theorized that he was incubating a resident AI research lab at the time, following personal criticisms levelled at his former colleagues at OpenAI, ergo their very popular and much adopted chatbot.