ADATA, the world's leading brand for memory modules and flash memory and Intel recommended partner, in conjunction with its e-sports brand XPG (Xtreme Performance Gear), announces that XPG's complete range of DDR5 memory modules and ADATA Gen 5 SSDs fully support the latest Intel Core processor (14th gen) platform. The recent launch of this latest 14th Gen desktop processor platform emphasized its placing as the fastest processor in the world. Not only does this processor multi-task gaming and heavy workloads, but it also delivers amazing across-the-board performance, in line with the brand appeal fostered by ADATA and XPG. Together, we are committed to providing e-sports enthusiasts and creators with the fastest and most reliable experience available.

XPG DDR5 memory and ADATA PCIe 5.0 SSDs fully support Intel's latest desktop platform
ADATA has partnered with Intel and the world's foremost motherboard brands to conduct compatibility testing on XPG DDR5 memory modules and ADATA PCIe 5.0 SSDs in preparation for Intel Core processors (14th gen). Although the most common clock speed in the DDR5 market is currently 5600MT/s, XPG LANCER DDR5 memory modules successfully achieved an ultra-high clock speed of 8,000MT/s during testing and also support Intel XMP Ready to successfully overclock from 8,400MT/s to 9,900MT/s. The ADATA LEGEND 970 PCIe 5.0 SSD was tested at up to an ultra-high 10,000 MB/s sequential read and write speed with 4K random write speed reaching up to 1,400K, delivering a smooth and ultra-efficient desktop experience to gamers and creators alike.

ADATA Technology Co., Ltd., the world's leading memory brand, announced a theme of "Dazzling Tomorrow" for its annual creator event " You Are a Rising Star," held from today until October 13th. Use creative techniques such as graphic design, 3D rendering, and video to weave your own moving story. Share your pieces publically on Instagram and you will have an opportunity to win excellent prizes valued at more than USD$5,700.

With the generational change of processors and chipsets, DDR5 memory entering the mainstream, the rapid rise of Gen 4 SSDs and a migration to the Gen 5 era, coupled with the rise of generative AI tools, creator software and hardware must also improve in leaps and bounds. ADATA's online creator contest officially enters its fourth year and continues to provide a platform for talent in the fields of "graphic design," "video creation," "animation," and "photography" to unleash their creativity. This year, we continue our commitment to the spirit of "Build to Create" to produce better solutions for content creators, including major international award winning high-end and comprehensive products such as the LEGEND 970 Gen 5 SSD, ACE series memory module, SE920 USB4 external SSD, and other devices to inspire creativity.

As processors and chipsets move into a new generation, many motherboard manufacturers have launched latest-generation motherboards that have allowed the consumer market to embrace a new generation of PCIe 5.0 Solid-State Drives (SSD). ADATA Technology Co., Ltd., the world's leading memory brand, today launched its LEGEND 970 SSD. The LEGEND 970 can reach maximum sequential read/write speeds of 10,000/10,000 MB per second. Its most unique feature is a double-layer aluminium alloy heatsink with built-in micro-fan and surface crystallization that forms a patented active air-cooling system. The surface crystallization improves thermal conductivity, significantly reducing temperatures by 10% compared with fanless heatsinks to maintain stable performance during extended high-speed operation. The LEGEND 970's R&D, design, and superior cooling mechanism will be the benchmark of a new generation of storage products and it is expected to become the most influential PCIe Gen 5 storage solution in the consumer market.

ADATA ushers in a new era with its patented heat dissipation solution! From market consensus, it has become commonly accepted that active cooling is required for timely heat dissipation during high-speed PCIe 5.0 data transmission to ensure high temperatures do not affect reading and writing or slow down the system. The LEGEND 970 adopts a double-layer extruded aluminium heatsink design which features dense air ducts to divert hot and cold air. When heat is conducted upward, the rotation of the built-in micro fan circulates the confluence of hot and cold air and quickly expels exhaust heat from both ends of the extruded aluminium fins. At the same time, the LEGEND 970 increases heat dissipation through the addition of "surface crystallization " on the aluminium heatsink surface, increasing overall air contact area and maximizing the heat dissipation efficiency of its air cooling system. This unique "active heat dissipation" design significantly reduces temperatures by 10% compared to fanless heatsinks. More importantly, it can withstand high temperature stress tests and maintain stable performance even after long-term high-speed operation.