Apparently, Toshiba's strategy of inflating NAND flash pricing by cutting down production by 30 percent, stimulating similar reductions across the industry, backfired. Taking advantage of Toshiba's production cuts, Micron Technology ramped up its production, gaining market share. The Idahoan company's increased market share at Toshiba's expense ensured that SSD makers with Toshiba NAND flash create variants of their products with Micron's chips. Toshiba's latest move, according to a TweakTown report, is to scale its NAND flash production back up, and cut NAND flash prices down by 20 - 25 percent. Such a price-cut could result in further SSD price-cuts across the board, as the industry would end up with large inventories of Toshiba- and Micron-branded NAND flash chips.

WD, a subsidiary of Western Digital Corp. today announced it is sampling a 5 mm-thin hard disk drive featuring hybrid technology. WD has developed hard drives slim enough for integration into today's thinnest notebook PCs, which provide high-capacity storage and robustness while featuring instant-on and application performance similar to today's client solid state drives (SSDs). The new technologies will be showcased during WD's Investor Day, Sept. 13, 2012.

"Mobile devices are becoming smaller, thinner, lighter and more responsive," said Matt Rutledge, vice president of client storage solutions at WD. "Working with our technology partners, WD has developed new 5 mm hard drives that enable high capacity storage along with excellent performance and superior economics to allow our customers to expand their thin offerings."

Integrated Device Technology, Inc. (IDT), the Analog and Digital Company delivering essential mixed-signal semiconductor solutions, today announced the industry's first NVM Express (NVMe) enterprise non-volatile DRAM (NV-DRAM) controller with native support for PCIe Gen 3. The new NVMe NV-DRAM controller expands upon IDT's previously announced NVMe flash controller family to provide standards-based, high-density, high-performance PCIe-attached NV-DRAM solutions built around a combination of DRAM and NAND flash devices.

The IDT 89HF08P08AG3 NV-DRAM controller supports up to 32 GB of DDR3 SDRAM and 8 channels of NAND flash, with a PCIe x8 Gen 3 host interface. The controller is designed to fully comply with the NVMe standard - a standard that defines an optimized register interface, command set, and feature set for PCIe-based solid-state drives (SSDs). IDT's new PCIe NV-DRAM controller enables unparalleled read and write random performance with extremely low latency and high endurance, making it ideal for storage-intensive enterprise-class applications. The programmable controller provides OEMs the flexibility to quickly develop and deploy NV-DRAM solutions that use standard NVM Express drivers.

Strontium Technology has announced a new series of high-performance solid state drives (SSDs) named HAWK. These Hynix-built solid state drives with Strontium branding are based on SandForce's SF2281 controller and SK Hynix Flash. These drives are said to be a good upgrade option featuring 500MB/s of read and write performance and also claim to offer faster performance for PCs and Macs. Needless to say, SSDs feature enhanced durability, shock-proof, silent operation and are more reliable as compared to traditional hard drives.

The 2.5-inch HAWK drive is available in 120GB and 240GB storage capacities. The sequential (256KB, MAX) read speed is 510 MB/s and write speed is 470 MB/s. The random (4KB, MAX) performance is 50,000 IOPS read and 38,000 IOPS write. It comes with support for SATA I/ II/ III interface, TRIM Support (O/S support required) and has a Mean Time between Failures (MBTF) of 1.2M. Strontium HAWK SSD has been designed to offer quicker boot up and shorter lead time in the loading of applications to enhance productivity.

Super Talent Technology, a leading manufacturer of flash storage solutions and DRAM memory modules, announces its USB 3.0 Express RC8 has been certified as a go to market partner with Microsoft for usage with Windows To Go, a new feature of Microsoft's Windows 8 Enterprise edition. Windows To Go enables enterprises to provision a full corporate image on an external USB drive which users can boot and operate from almost any PC.

Certified through the Windows 8 Hardware certification kit, Super Talent's RC8 is one of the world's top USB 3.0 drives with SSD technology; it provides high random read/write speed capabilities and reports itself as fixed media. Supertalent RC8 meets and surpasses many of the performance requirements of Windows To Go certified drives.

Greenliant Systems, a leader in energy-efficient, highly secure and reliable solid state storage products, is now sampling its industrial temperature SATA and PATA interface NANDrive embedded solid state drives (SSDs) using 2-bits-per-cell (MLC) NAND flash memory. The new NANDrive devices are the first ball grid array (BGA) package SATA / PATA SSDs based on MLC NAND that are capable of operating at temperatures between -40 to +85 degrees Celsius.

NANDrive combines Greenliant's internally developed NAND controller with NAND flash die for a fully integrated SSD in a multi-chip package. SATA and PATA NANDrive products have the same pin-out across all capacities in each family to ensure backward compatibility and simplify board design. The BGA package allows for easy and firm mounting to a system motherboard, and the 1mm ball pitch increases long-term reliability for applications enduring mechanical shock, vibration and temperature cycling.

Intel plans to standardize SSD specifications for its Ultrabook platform, which would steer it toward slimmer, faster Ultrabooks. The company plans to invite a large number of industry players, including NAND flash memory makers SanDisk, Micron, and Samsung, for discussions into what is known as Next Generation Form Factor (NGFF), a new SSD form-factor derived from mSATA (think Apple's SSD form-factor found in the MacBook Air).

Intel is in a bit of a hurry with its NGFF SSD plans because the current mSATA form-factor poses limitations, including limited PCB area, in which a limited number of ONFI channels can be wired out. NGFF most likely is mSATA with greater PCB area, allowing the same number of ONFI channels as 2.5-inch SSDs, with the latest generation of controllers and toggle-NAND flash memory. NGFF doesn't increase the thickness of the SSD compared to mSATA, but merely elongates it (again, similar in form to Apple's SSD specifications). Five length standards are being discussed between Intel and Ultrabook partners.

Toshiba Corporation (TOKYO:6502) today announced an adjustment to production of NAND flash memory at its Yokkaichi Operation plant in Mie Prefecture, Japan, that will cut Toshiba's production by approximately 30%, effective from today.

Oversupply of NAND flash memory in the retail market, for application in USB memories and memory cards, has resulted in continual price declines since the beginning of this year. Toshiba has responded by adjusting shipments to the retail market since June and from today will reduce the operating rate at the plant in order to adjust output. This move will help to reduce inventory in the market and improve the overall balance between supply and demand.

Patriot Memory, a global pioneer in high-performance memory, NAND flash storage and enthusiast computer products today announces the launch of the Supersonic Rage XT USB 3.0 drive. Built with an ultra-portable form factor and the enhanced speed of USB 3.0, the Patriot Memory Supersonic Rage XT is the perfect solution for those looking for a compact design that doesn't compromise performance. The Supersonic Rage XT comes with a custom slide to connect design that provides best in class protection from wear and tear.

Available in 32GB and 64GB capacities and plug and play compatibility, the Patriot Memory Supersonic Rage XT offers excellent storage solutions that are extremely easy to use across multiple platforms. Backed by Patriot Memory's award winning customer service, the Supersonic RAGE XT will come with a 5-year warranty.

Since the last couple of weeks, we've known of MSI's plans to enter the client SSD market, thanks to a leak by LSI-SandForce. Today we're getting the first pictures of what MSI has been secretly working on. Called the Reflex series, MSI's first SSDs are built on the most widely used performance SSD platform, a combination of LSI-SandForce SF2281 controller and 25 nm synchronous NAND flash.

MSI's Reflex series will be launched in three variants, the RX-60 (60 GB), the RX-120 (120 GB), and the RX-240 (240 GB), respectively. Performance numbers differ with model. The RX-60 offers up to 525 MB/s reads with 495 MB/s writes, and 85,000 IOPS 4K random write performance. The RX-120 ups that to 550 MB/s reads with 515 MB/s writes, and 90,000 IOPS 4K random writes. Leading the pack is the RX-240, with 560 MB/s reads, 525 MB/s writes, and 90,000 IOPS 4K random writes. The three are built in the 2.5-inch form-factor, with SATA 6 Gb/s interface. Pricing and availability information is awaited.Update (23/07): MSI Europe informed us that while the product is real, it will not be available for purchase in Europe, and that there are no plans to sell the drives in the old continent, in the near future. MSI Europe's statement follows

Super Talent Technology, a leader of NAND Flash storage solutions, today announces their enduring, and most reliable SSD to date, the SATA3 SuperNova.

Whether you're a large corporation or a small company the Supernova provides the advantages to reduce TCO. The SuperNova features thermal conductive silicon padding which prevents overheating and requires less cooling. Increase the speed and lifetime of data along with the most secure encryption on the planet, and the proprietary RAISE technology that virtually eliminates unrecoverable read errors makes the SuperNova the ideal choice.

Micron Technology, Inc., and Elpida Memory, Inc.'s ("Elpida") trustees announced today that the parties have signed a definitive sponsor agreement for Micron to acquire and support Elpida. The agreement has been entered into in connection with Elpida's corporate reorganization proceedings conducted under the jurisdiction of the Tokyo District Court.

Under the agreement, 200 billion Yen (approximately USD $2.5 billion assuming 80 Yen/USD) total consideration, less certain reorganization proceeding expenses, will be used to satisfy the reorganization claims of Elpida's secured and unsecured creditors. Micron will acquire 100 percent of the equity of Elpida for 60 billion Yen (approximately USD $750 million) to be paid in cash at closing. In addition, 140 billion Yen (approximately USD $1.75 billion) in future annual installment payments through 2019 will be paid from cash flow generated from Micron's payment for foundry services provided by Elpida, as a Micron subsidiary. As a result of these payments, all pre-petition debt obligations of Elpida will be fully discharged under the corporate reorganization proceedings. The agreement also calls for Micron to provide certain financing support for Elpida capital expenditures, subject to specified conditions, and to maintain Elpida's operations and employees.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of the XPG SX910 solid state drive, a significant broadening of the popular and powerful XPG line of storage products. The SX910 features a 7% capacity increase over common SSDs that use a SandForce controller, delivering a powerful combination of capacity and high performance with a five-year warranty.

The XPG SX910 uses new optimized firmware to maximize utilization of the NAND Flash components, allowing for full use of the available storage capacity. This zero percent over-provisioning in the design and engineering of the SX910 is implemented with no loss to performance- Maximum 4k random read/write speeds are 50,000 and 85,000 IOPS respectively, with sequential read and write speeds reaching 550 and 530 MB/sec, respectively.

SK Hynix announced its launch of client SSD (Solid State Drive). The SSD features faster speed and low power consumption than HDD (Hard Disk Drive) so it is expected to replace the HDD as another type of storage for PCs and other applications.

The first ever SK Hynix's client 2.5" SSD consists of ONFI synchronous NAND Flash memory using 20nm class process and densities of 128GB (Gigabyte) and 256GB are available. It significantly improves the speed and reliability by adopting SATA III interface with data transmissions at 6Gb/s (Gigabits per second). This high performance SSD generates sequential read speeds of 510MB/s (Megabytes per second) and sequential write speeds of 470MB/s. It is three or four times faster than the traditional HDD.

Hard drive prices refuse to budge after last year's floods that struck manufacturing facilities in Thailand, even as manufacturers turn record profit. The solid-state drive market, on the other hand, is finally rolling with competition, high volume production, and advancements in NAND flash technologies. With memory majors such as Hynix adding new NAND flash manufacturing facilities to their infrastructure, SSD is expected to finally get its big break in the mainstream market.

SSD prices, according to price aggregators, are on a free-fall. Models which once held relative pricing as high as $2 per gigabyte, and going deep within the $1 mark. For example, Crucial's widely-praised M4 256 GB SSD has a price per GB of 'just' $0.82, and a market price around $200, something unheard of, for a 256 GB SSD with transfer rates of over 500 MB/s. With SSD major OCZ Technology releasing new generations of drives under the Vertex 4 and Agility 4 series that use Indilinx processors, older Vertex 3 and Agility 3 models are being phased out, some of these are seeing sub $1/GB prices. Intel is also responding to market trends, with prices of its SSD 520 series dropping sharply. Find a boat-load of stats at the source.

Greenliant Systems, a leader in energy-efficient, highly secure and reliable solid state storage products, is now sampling its e.MMC NANDrive GLS85VM embedded solid state drive (SSD) product family to select customers. The new NANDrive devices support the JEDEC e.MMC 4.4 standard and are backward compatible with 4.3. While the JEDEC operating temperature range specification is -25 to +85 degrees Celsius, e.MMC NANDrive operates at full industrial temperatures between -40 and +85 degrees Celsius, giving customers data storage that can withstand the most severe conditions.

e.MMC NANDrive combines Greenliant's internally developed NAND controller with NAND flash die for a fully integrated SSD in a multi-chip package. It is available with 2-bits-per-cell (MLC) or 1-bit-per-cell (SLC) NAND to meet varying customer requirements for lifespan, endurance and performance. Measuring 14mm x 18mm, e.MMC NANDrive is offered in a 100 ball grid array (BGA) package, with 1mm ball pitch for increased long-term reliability.

SK hynix Inc. ('SK hynix' or 'the Company') announced that it has entered into an agreement to acquire California-based storage solution company Link_A_Media Devices Corporation ('LAMD'). LAMD, founded in 2004, is a leader in the development of semiconductor system-on-chip (SoC) solutions for the data storage market. These SoC solutions, also called controllers, interface with processors to significantly increase the speed and reliability of Flash memory. Upon completion of the acquisition, LAMD will join SK hynix as a business unit focused on customized NAND based solutions.

As various mobile applications such as smartphones and tablet PCs are being rapidly adopted and cloud computing grows in popularity, the NAND Flash market has been evolving from raw NAND memory solutions for USB and memory cards to value-added products equipped with controllers. The role of the NAND controller in premium products such as e-MMC (embedded Multi Media Card) and SSDs (Solid State Drives) has become increasingly important to meet the high memory densities and improved interface speeds required by end users.

ADATA Technology today announces the launch of the XPG SX300 and Premier Pro SP300 mSATA solid state drives. Both products are geared towards consumers who wish to get the most out of recently released motherboards that have built-in mSATA sockets. By using an mSATA SSD as a cache drive instead of main storage, systems can reach speed boosts comparable to systems with SSDs as primary drive.

The XPG SX300 has a SATA 6 Gbit/sec interface, and is targeted towards power users who demand the utmost in speed and capacity. Read and write speeds reach an impressive 550 and 505 MB/sec respectively, with maximum 4K random write of 85,000 IOPs. With capacities of 64, 128, and 256GB in such a small form factor, the SX300 brings the full power of solid state technology to the mSATA field.

Korean memory giant SK Hynix is launching its own branded consumer and enterprise SSD lines, à la Samsung (the other Korean memory giant). It is starting off with high-performance consumer SSDs targeting Ultrabooks, built in the 2.5-inch 7 mm-thick SATA form-factor. The SH910 series SSDs combine Hynix' homegrown H27QDG8VEBIR-BCB MLC NAND flash chips built in the 25 nm fab process, with LSI-SandForce SF-2281 processor.

The drive will be initially available in two capacities, 128 GB and 256 GB (higher than usual capacities thanks to adjusted overprovisioning). Both drives offer sequential transfer speeds of up to 520 MB/s reads with 500 MB/s writes; up to 60,000 IOPS 4K random seek, 35,000 IOPS random write; and feature-set that includes 128-bit AES encryption, TRIM, NCQ, and SMART. A performance review can be found at the source.

SSDs, with their advantages of high performance, compactness and low power consumption, are the perfect adaptation of storage products to the emergence of tablet PCs and Ultrabooks. Indeed, SSDs have become the defacto storage solution for ultra-thin notebooks. Apacer, a leading manufacturer of industrial SSDs, understands the demands for even more compactness and has produced a new mSATA A1 modular SSD that features a SATA 3.0 high-speed transmission interface and complies with JEDEC MO-300 standard codes. Currently, this model supports Intel Rapid Start and Intel Smart Response technologies, enabling users to enjoy an almost immediate start-up within seconds and enjoy a continuous high performance of the computer.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of new Secure Digital High Capacity (SDHC) and Secure Digital Extended Capacity (SDXC) Ultra High Speed I (UHS-I) U1 memory cards.

These latest additions to the company's Flash storage lineup bring breakthrough performance in speed and capacity, and are expected to strengthen the company's already formidable Premier Pro memory solutions.

Strontium expanded its Python performance SATA 6 Gb/s SSD series with a new high-capacity 480 GB variant, which was displayed at Computex. Built in the 2.5-inch 7 mm-thick form-factor, the Python 480 GB is driven by SandForce SF-2281 processor, and uses MLC NAND flash. It offers sequential speeds as high as 550 MB/s reads, with 520 MB/s writes; and 4K random access performance of 60,000 IOPS. The company assures 1.5 million hours MTBF, and backed the product with 3 years warranty. The new 480 GB variant will reach stores soon, priced around US $450-500.

Building on the success of the industry leading Bullet Proof line of mSATA SSDs, we at MyDigitalSSD are proud to announce two highly anticipated SATA III (6G) mSATA drives that reach up to 256GB capacity at a price that's right for any budget.

Like their predecessors, Bullet Proof 3 SSDs offer the performance and reliability you've come to expect from MyDigitalSSD while boasting improved Read/Write speeds of over 500/300MB/sec with Random 4K speeds of over 20/40MB/sec. Featuring Asynchronous NAND Flash and the new Phison S8 Controller, BP3 drives are the perfect upgrade solution for anyone looking for the best price to performance ratio on the market. For those who like to push their devices to the max, MyDigitalSSD will be releasing an IOPS minded Firmware in mid to late July.

Samsung Electronics Co. Ltd., a world leader in advanced semiconductor solutions, today announced plans to build a new fabrication line in Hwaseong, South Korea, to meet the growing demands for logic products. Samsung will invest 2.25 trillion Korean won in the new fabrication line, which will break ground this month with a target timeline for completion by the end of 2013.

The new fabrication line will mainly produce highly advanced mobile application processors on 300mm wafers at 20nm and 14nm process nodes. Along with Lines 9 and 14, which have been converted to System LSI fabrication earlier this year, the new line will help supply to the expanding need for smart mobile solutions.

RunCore, the leading manufacturer of high-performance and rugged solid state drives (SSDs), today introduced their new Pro VI 2.5-inch 7 mm SSD for Ultrabooks, offering higher and more stable performance than previous 7 mm SSDs.

According to latest results of various research institutions, it is estimated that more than a million Ultrabooks will be bought within 2012 as the retail price is expected to drop into the $799 to $899 range. Recently SSD pricing has already been declining, encourageing PC suppliers to use SSDs in their products, in particular Ultrabooks. In addition to the Pro V Ultra SSD, RunCore once again introduce another new 7 mm SSD - Pro VI 2.5-inch 7 mm SSD - to enrich their product lineup for Ultrabooks.