Tegra is NVIDIA's System on a Chip (SoC) platform. It takes NVIDIA's supreme expertise in the field of visual computing and architectural finesse to SoC that is projected to have a large market in the near future in several industries, mainly consumer electronics and automobiles. Heavyweights in the automobile industry such as Daimler AG (Mercedes Benz), FIAT Group (Alfa Romeo, Ferrari, Fiat, Lancia, Maserati), V.A.G. group (Audi, Bentley, Bugatti, Lamborghini, Porsche, Seat, Skoda, VW) have lobbied around the Terga technology to be used to enhance their products.
As automobiles manufacturers venturing into a realm of new technology of compact computing, they would prefer proven and stable technologies from NVIDIA over future tech. For this matter, NVIDIA has derived some versions of the graphics processor part of Tegra on the GeForce 6 series. It makes it fully DirectX 9.0c compatible and capable of running up to three or more displays. Some variants NVIDIA plans to sell V.A.G. group includes a GPU derived from GeForce 9600 GT albeit much lower speeds (since it's not required to work to its potential). Futuremark has already showcased its 3D dashboard software for Audi which could harness the power of Tegra to display a futuristic dashboard panel that provides drivers with information on the car's operation along with maps and guidance in 3D.