Philips and Swarovski joined up forces to manufacture the new Active Crystals. These high-end USB memory keys and earphones are designed with Swarovski crystals. This alliance combines Philips technology with Swarovski's expertise in creating fashion crystal jewellery and handbags collections to produce meaningful fashionable accessories for women.

This week Lite-On IT Corporation and Royal Philips Electronics announced that the joint venture between the two companies will officially take shape on May 1 of this year. The joint venture between the two companies will focus on the manufacturing and marketing of optical storage drives. Under the new agreement between Lite-On and Philips, the new venture will be called Philips & Lite-On Digital Solutions (PLDS). The European Commission has fully approved of the new venture as of April 2.

PLDS will be effective in Europe from 1st of May 2007. Lite-On IT BV, the European head office of Lite-On IT Corporation, will continue to provide the same service to its customers under the new flag of PLDS. The company will handle sales, marketing, service, finance and logistics of Optical Disc Drives (ODD). PLDS will continue to sell ODD under the brand names Lite-On and HP

Today at CES 2007, Philips Electronics has been demonstrating its new 3D technology, along with its 2D to 3D conversion software. Using some two-dimensional high-definition commercials that are set to be released soon as an example, Philips' latest 3D software will examine a 2D image and convert it into a 3D image according to the depth that it will be assigned, with lighter colours being further forward. The company's 3D displays work using WOWvx technology will allow them to deliver three-dimensional images without the need for special glasses to filter the light. Philips has even developed a software suit aimed at commercial users which will allow them to easily create their own 3D custom content, with the intention for these displays to be used in shopping malls and restaurants.