Logitech announced the launch of MX Creative Console, a new product category that allows digital creators to focus on their artistry. With instant access to essential controls and ultimate customization, the MX Creative Console streamlines workflows and automates repetitive tasks.

"Digital creativity is undergoing a massive transformation, constantly evolving the way people create. The MX Creative Console is designed to help people redefine their workflow, enabling them to work smarter and faster," said Anatoliy Polyanker, general manager of the MX Business Unit at Logitech. "With the latest additions to the Logitech MX Ecosystem, the MX Creative Console and recently-announced MX Ink, we are tapping into the key trends of democratizing digital creation, 3D design and spatial computing, and AI-enabled workflows."

Elgato, a subsidiary of Corsair, today announced its strategic collaboration with Adobe to integrate Photoshop with Stream Deck, enabling photographers, designers, and other digital professionals to fully immerse themselves in their craft with tactile precision and ease. To celebrate this feature-packed plugin's launch, Elgato and Adobe are offering two months of free access to Creative Cloud with the purchase of any Stream Deck device. Available exclusively on elgato.com, the limited-time deal gives people the opportunity to explore Adobe's full suite of industry-leading apps while experiencing the iconic, hands-on control Stream Deck brings to creative workflows.

"We are thrilled to collaborate with Adobe to bring seamless Photoshop integration to Stream Deck users," said Taylor Ward, Director of Ecosystem at Elgato. "This partnership underscores our commitment to enhancing creative workflows, allowing professionals to effortlessly execute tasks with speed and efficiency."

Today, Google announced its next generation of Chromebook devices, called the Chromebook Plus, said to improve upon the legacy set by Chromebooks over a decade ago. Starting at an enticing price point of $399, this new breed of Chromebooks integrates powerful AI capabilities and a range of built-in Google apps. Notably, it features tools like the Google Photos Magic Eraser and web-based Adobe Photoshop, positioning itself as a dynamic tool for productivity and creative exploration. In collaboration with hardware manufacturers such as Acer, ASUS, HP, and Lenovo, Google is launching a lineup of eight Chromebook Plus devices on the launch date, with more possibly coming in the future.

Each model boasts improved hardware configurations over the regular Chromebook, including processors like the Intel Core i3 12th Gen or the AMD Ryzen 3 7000 series, a minimum of 8 GB RAM, and 128 GB storage. Users are also in for a visual treat with a 1080p IPS display, ensuring crisp visuals for entertainment and work. And for the modern remote workforce, video conferencing gets a substantial upgrade. Every Chromebook Plus comes equipped with a 1080p camera and utilizes AI enhancements to elevate video call clarity, with compatibility spanning various platforms, including Google Meet, Zoom, and Microsoft Teams. Set to be available from October 8, 2023, in the US and October 9 in Canada and Europe, the Chromebook Plus is positioning itself as the go-to device for many users. On the other hand, the AI features are slated for arrival in 2024, when companies ensure their software is compatible.Below you can see the upcoming models.

ViewSonic Corp., a leading global provider of visual solutions, unveils the next generation of ColorPro Wheel - an innovative multi-functional color calibrator. Bundled with the VP2776 and VP2786-4K Professional Monitors, the ColorPro Wheel's color calibration and OSD control features are complemented by integrated access to Pantone's digital libraries with hotkey control of compatible creative editing software. This harmonization of hardware and software provides ultimate color control and empowers seamless creative workflows for professionals.

"Precise color management is of utmost importance to creators and therefore remains a top priority for ColorPro, our professional monitor solutions," said Oscar Lin, General Manager of the Monitor Business Unit at ViewSonic. "We are delighted to further strengthen our partnership with Pantone, providing creators with the freedom and convenience of accessing digital color data to elevate their creative endeavors. The updated ColorPro Wheel empowers creators to achieve unparalleled color excellence and enhance their workflows through its human-centered design."

Today, Adobe unveiled Generative Fill in Photoshop, bringing Adobe Firefly generative AI capabilities directly into design workflows. The new Firefly-powered Generative Fill is the world's first co-pilot in creative and design workflows, giving users a magical new way to work by easily adding, extending or removing content from images non-destructively in seconds using simple text prompts. This beta release of Photoshop is Adobe's first Creative Cloud application to deeply integrate Firefly with an exciting roadmap ahead that will transform workflows across Creative Cloud, Document Cloud, Experience Cloud and Adobe Express.

Adobe has over a decade-long history of AI innovation, delivering hundreds of intelligent capabilities through Adobe Sensei into applications that hundreds of millions of people rely upon. Features like Neural Filters in Photoshop, Content Aware Fill in After Effects, Customer AI in Adobe Experience Platform and Liquid Mode in Acrobat empower Adobe customers to create, edit, measure, optimize and review billions of pieces of content. Firefly, Adobe's family of creative generative AI models, now brings even more precision, power, speed and ease directly into workflows where content is created or modified.

The Razer Stream Controller X is Razer's newest addition to their streaming ecosystem of products, designed to captivate audiences during gameplay or casual socializing. With 15 programmable LCD buttons in a compact form factor, streamers can effortlessly flash stream lights, blast customized sounds, or switch between applications with a simple click, elevating their streams to the next level.

The Stream Controller X is powered by Loupedeck Software, ensuring play-and-play compatibility across all major streaming platforms such as OBS Studio, Twitch, Streamlabs, Adobe Premier Pro, and more. With access to Loupedeck's UI, streamers can effortlessly install popular applications, plugins, and even emotes to further enhance their streaming experience. Streamers can also easily drag and drop preferred applications via the Loupedeck Marketplace, for endless customizability. Popular plugins include Spotify, Phillips Hue, Adobe Photoshop, and even Voicemod which can help streamline creative processes. Additionally, Loupedeck's full suite software also provides users with access to native profiles that are preset for convenience and inspiration. Each comprehensive set of profiles contains premade macros and functions that can be easily interchanged to suit the user's needs, further enhancing the Stream Controller X's customizability.

Today, Adobe introduced Firefly, a new family of creative generative AI models, first focused on the generation of images and text effects. Firefly will bring even more precision, power, speed and ease directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows where content is created and modified. Firefly will be part of a series of new Adobe Sensei generative AI services across Adobe's clouds.Adobe has over a decade-long history of AI innovation, delivering hundreds of intelligent capabilities through Adobe Sensei into applications that hundreds of millions of people rely upon. Features like Neural Filters in Photoshop, Content Aware Fill in After Effects, Attribution AI in Adobe Experience Platform and Liquid Mode in Acrobat empower Adobe customers to create, edit, measure, optimize and review billions of pieces of content with power, precision, speed and ease. These innovations are developed and deployed in alignment with Adobe's AI ethics principles of accountability, responsibility and transparency.

"Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive and powerful," said David Wadhwani, president, Digital Media Business, Adobe. "With Firefly, Adobe will bring generative AI-powered 'creative ingredients' directly into customers' workflows, increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy."

Thanks to the attribution of Puget Systems, we have a preview of Intel's latest Xeon W-3400 and Xeon W-2400 workstation processors based on Sapphire Rapids core technology. Delivering up to 56 cores and 112 threads, these CPUs are paired with up to eight TeraBytes of eight-channel DDR5-4800 memory. For expansion, they offer up to 112 PCIe 5.0 lanes come with up to 350 Watt TDP; some models are unlocked for overclocking. This interesting HEDT family for workstation usage comes at a premium with an MSRP of $5,889 for the top-end SKU, and motherboard prices are also on the pricey side. However, all of this should come as no surprise given the expected performance professionals expect from these chips. Puget Systems has published test results that include: Photoshop, After Effects, Premiere Pro, DaVinci Resolve, Unreal Engine, Cinebench R23.2, Blender, and V-Ray. Note that Puget Systems said that: "While this post has been an interesting preview of the new Xeon processors, there is still a TON of testing we want to do. The optimizations Intel is working on is of course at the top, but there are several other topics we are highly interested in." So we expect better numbers in the future.Below, you can see the comparison with AMD's competing Threadripper Pro HEDT SKUs, along with power usage using different Windows OS power profiles:

During the Snapdragon Summit 2022, Qualcomm Technologies, Inc. and Adobe announced an expanded collaboration to support creative experiences on Snapdragon powered devices across mobile, compute, and XR platforms. Together, the companies will push the boundaries of creativity and document productivity for Snapdragon users.

Building on the rich experiences already found with Adobe Photoshop and Adobe Lightroom for Windows on Snapdragon devices, Adobe remains committed to bringing the best of Creative Cloud natively to the Snapdragon platform, including Adobe Fresco and Adobe Acrobat. Bringing the strength of Adobe Sensei, Adobe's artificial intelligence (AI) technologies, alongside the dedicated on-device Qualcomm AI Engine on Snapdragon compute platforms, users can experience enhanced device performance for creative workflows and tasks including super-resolution, background removal and color enhancement, editing content on-the-go, and more.

Today, Adobe kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals.

At Adobe MAX, the company announced major updates across Creative Cloud flagship applications powered by Adobe Sensei, accelerated the video creation process with the addition of Frame.io and advanced 3D and immersive authoring abilities. Adobe also previewed new collaboration capabilities with the introduction of Creative Cloud Canvas, Creative Cloud Spaces and betas of Photoshop and Illustrator on the web.

NVIDIA (NASDAQ: NVDA) today reported record revenue for the second quarter ended August 1, 2021, of $6.51 billion, up 68 percent from a year earlier and up 15 percent from the previous quarter, with record revenue from the company's Gaming, Data Center and Professional Visualization platforms. GAAP earnings per diluted share for the quarter were $0.94, up 276 percent from a year ago and up 24 percent from the previous quarter. Non-GAAP earnings per diluted share were $1.04, up 89 percent from a year ago and up 14 percent from the previous quarter.

"NVIDIA's pioneering work in accelerated computing continues to advance graphics, scientific computing and AI," said Jensen Huang, founder and CEO of NVIDIA. "Enabled by the NVIDIA platform, developers are creating the most impactful technologies of our time - from natural language understanding and recommender systems, to autonomous vehicles and logistic centers, to digital biology and climate science, to metaverse worlds that obey the laws of physics.

Over the last year, we've seen a lot of interest in a new category of PCs designed for content creators. With high-end specifications and serious styling, these new creator PCs are being marketed to animators, designers, photographers, videographers, musicians and other digital content creators. Today, to meet growing demand from our press and retail partners, we're releasing two new benchmarks for measuring the performance of creator PCs. These two benchmarks use popular Adobe applications to test PC performance for photo editing and video editing work.

Enthusiast creators now have easy access to many of the same software tools used by professionals. Add increasingly powerful, yet affordable PC hardware, and creators have everything they need to develop their talent and unlock their potential. For creators who make a living from their craft, focus and productivity are key. When the process gets in the way, creativity suffers. Even the smallest interruption can break the flow. Longer delays from loading images or exporting video files are even more frustrating. Creator PCs promise to smooth out the wrinkles in the production process. Many manufacturers are now offering dedicated systems for content creators. Benchmark scores offer an easy way for creators to compare the performance of these different systems.

Apple today updated the 13-inch MacBook Pro with the new Magic Keyboard for the best typing experience ever on a Mac notebook and doubled the storage across all standard configurations, delivering even more value to the most popular MacBook Pro. The new lineup also offers 10th-generation processors for up to 80 percent faster graphics performance and makes 16 GB of faster 3733 MHz memory standard on select configurations. With powerful quad-core processors, the brilliant 13-inch Retina display, Touch Bar and Touch ID, immersive stereo speakers, all-day battery life, and the power of macOS, all in an incredibly portable design, the new 13-inch MacBook Pro is available to order today, starting at $1,299, and $1,199 for education.

"Whether you're a college student, a developer, or a creative pro, the 13-inch MacBook Pro delivers powerful performance, a stunning Retina display, and all-day battery life in our most portable pro notebook. Today we're adding the new Magic Keyboard, doubling the standard storage, and boosting performance, making the 13-inch MacBook Pro an even better value for our customers," said Tom Boger, Apple's senior director of Mac and iPad Product Marketing. "With these updates, our entire notebook lineup features the Magic Keyboard for the best typing experience ever on a Mac notebook, offers twice the standard storage than before, and delivers even more performance."

NVIDIA today announced that 10 new NVIDIA RTX Studio laptops and professional-grade mobile workstations are being released by major partners, delivering real-time ray tracing, advanced AI and ultra-high-resolution video editing to the world's 40 million creatives.

The latest designs from Dell, HP, Lenovo and BOXX bring the number of RTX Studio models to 27 - including 17 that are now available. These laptops power more than 40 creative and design applications that have turned "RTX On", enabling tens of millions of creatives to harness ray tracing and AI in their workflows. NVIDIA RTX features are being shown at SIGGRAPH this week in software from a diverse set of independent software vendors, including Adobe, Autodesk and Blackmagic Design.

At Adobe Summit, Adobe and NVIDIA today announced a strategic partnership to rapidly enhance their industry-leading artificial intelligence (AI) and deep learning technologies. Building on years of collaboration, the companies will work to optimize the Adobe Sensei AI and machine learning (ML) framework for NVIDIA GPUs. The collaboration will speed time to market and improve performance of new Sensei-powered services for Adobe Creative Cloud and Experience Cloud customers and developers.

The partnership advances Adobe's strategy to extend the availability of Sensei APIs and to broaden the Sensei ecosystem to a new audience of developers, data scientists and partners. "Combining NVIDIA's best-in-class AI capabilities with Adobe's leading creative and digital experience solutions, all powered by Sensei, will allow us to deliver higher-performing AI services to customers and developers more quickly," said Shantanu Narayen, president and CEO, Adobe. "We're excited to partner with NVIDIA to push the boundaries of what's possible in creativity, marketing and exciting new areas like immersive media."

NVIDIA introduced a new in-game camera system that lets you freeze your games for in-game photography, called ANSEL. This software feature will be built into the driver. The feature takes advantage of your GPU to accelerate your in-game screen-shooting. You get an in-game camera, Photoshop filters, and a full 360° stereo 3D stills. When it's enabled, it works at the push of a printscreen button. ANSEL is game-specific, and games need to support it. More on this soon.

AMD (NYSE: AMD) today announced that AMD A-Series APUs, AMD Radeon graphics and AMD FirePro professional graphics deliver superior performance to unlock the full potential of the latest features and capabilities announced by Adobe for its flagship Adobe Creative Cloud professional video tools and workflows. New high performance AMD-powered OpenCL debayering for Phantom Cine and Canon RAW camera formats joins previously unannounced debayering of RedR3D, CinemaDNG, and Blackmagic Pocket Cinema Camera JPEG formats, unlocking real-time editing, effects and color grading for massive production productivity and lightning fast rendering to deliver projects on time and at high quality.

"Speed and performance are essential ingredients that ensure video producers are productive every day and successfully compete for business, engagement and client satisfaction," said Steve Belt, corporate vice president, Strategic Alliances and Platform Enablement, AMD. "Pros know that they can rely on the combination of OpenCL support in Adobe Creative Cloud and the associated AMD hardware acceleration to deliver a steady stream of advanced tools that set them apart creatively and productively."

AMD today announced that its APUs and GPUs enable accelerated performance for powerful new creative workflow features available for Adobe Creative Cloud members. The latest additions to Adobe Photoshop CC will take advantage of AMD acceleration to provide valuable creativity and productivity tools. Some of these tools include motion blur effects for the next generation of Blur Gallery, a focus selection feature that enables users to quickly select in-focus areas of an image and an enhanced image resample option that preserves fine details when upscaling images.

"The collaboration of AMD and Adobe assures creative professionals access to the performance they need to make the most of incredible new features as they become available across Adobe Creative Cloud," said Steve Belt, corporate vice president, Strategic Alliances & Platform Enablement, AMD. "AMD acceleration connects the fantastic creative and productivity enhancements in Adobe Photoshop CC to the compute performance required for an effortless user experience."

NVIDIA today announced its GPUs are powering the upcoming releases and new GPU-accelerated features of Adobe Creative Cloud video applications, such as Adobe Premiere Pro CC, Adobe After Effects CC, SpeedGrade CC, Adobe Media Encoder (AME), and Adobe Anywhere. The upcoming releases were revealed by Adobe at the National Association of Broadcasters (NAB) Show.

NVIDIA's GPUs are a "must-have" tool for Adobe video professionals -- enabling the fastest performance across the widest range of Creative Cloud applications, whether working in HD or 4K, desktop or mobile, workstation or cloud. NVIDIA and Adobe have engaged in a long-standing effort to develop unmatched GPU-accelerated features designed for professional Video Editors, VFX artists and Colorists.

AMD today announced that it has delivered significant optimizations in the graphics processing pipeline to increase performance for powerful creative features and workflows in the newest version of Adobe Photoshop CC. Use of both OpenCL and OpenGL standards enables Adobe Photoshop CC to directly tap the compute and graphics processing capabilities of AMD FirePro Professional Graphics, AMD Radeon Graphics, and AMD A-Series APUs to unlock new levels of performance in the Smart Sharpen filter, and provide highly responsive, visually accurate experiences for the new 3D printing workflows, and transformations such as Perspective Warp.

"Compute performance is essential to effective creative workflows," said Steve Belt, corporate vice president, Strategic Alliances & Platform Enablement, AMD. "An efficient, speedy process is often the difference between successfully capturing inspiration and seeing flashes of brilliance ebb away. That is the real essence of what the AMD-Adobe collaboration achieves. Together we continually find ways to successfully tap open standards in order to deliver the highest levels of performance for the most sophisticated new tools like those unveiled today in Photoshop CC."