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ASUS Announces Early-November Availability of ProArt Display 5K PA27JCV

ASUS today announced the early-November availability of ProArt Display 5K PA27JCV, a 5K (5120 x 2880) monitor with 218 pixels per inch (ppi) for stunning imagery. This Calman Verified monitor is factory-calibrated to Delta E<2 color accuracy, so it's ready for precise, color-critical work. Additionally, PA27JCV covers 99% of the DCI-P3, 95% of the Adobe RGB, and 100% of the sRGB color gamuts. The ASUS Light Sync solution takes advantage of the built-in ambient light and backlight sensors to ensure reliable color performance. The inclusion of LuxPixel technology gives the panel an anti-glare, low-reflection (AGLR) coating for a paper-like screen effect. Unlike traditional matte panel finishes that soften the image, LuxPixel technology minimizes distracting reflections to ensure pixel-perfect colors and sharp image detail. Built-in Auto KVM allows users to effortlessly switch between two connected laptops or PCs with a single keyboard and mouse. PA27JCV features extensive connection options including DisplayPort over USB-C with 96-watt Power Delivery, DisplayPort, HDMI, and a USB hub. PA27JCV retails at $799 MSRP.

The PA27JCV is designed to meet the needs of today's creators, who craft content across a multitude of devices spanning from mobile phones, tablets to laptops and emerging tech like AR and VR. Any creator can benefit from a high-resolution, color-accurate monitor that's ready for future devices and software, allowing them to seamlessly transition and adapt to whatever advancements come next.

ASUS Introduces ProArt PA602 Wood Edition Chassis

ASUS today announced the ProArt PA602 Wood Edition, a PC case that bolsters the aesthetics and sustainability of the original creator-focused PA602 chassis with parts constructed of durable and eye-catching wood.

A classic material for contemporary luxury
The ProArt PA602 Wood Edition seamlessly integrates wooden pieces into three locations. It starts with long handles along the top edge of the chassis, each sturdy enough to hold 30 kg. A second wood piece provides an eye-catching backdrop for the front I/O panel. Finally, long wood pieces are used for the ventilated front panel of the chassis. The wood used for the ProArt PA602 Wood Edition is certified by the Forest Stewardship Council (FSC), so users can trust that it was sourced from responsibly managed forests. Ash is the wood of choice because it offers superior hardness and durability, versus wood such as walnut. After selecting ideal pieces of lumber, the material's durability is enhanced with a thermowood treatment. Shaping and surface grinding refine each piece to exact specifications, and a two-step coating process highlights the natural appearance of the wood grain and applies a low-sheen finish. The wood elements of the ProArt PA602 Wood Edition elevate its sophisticated, professional look. With its minimalist design rooted in clean lines and pleasing symmetry, the ProArt PA602 Wood Edition chassis has an aesthetic that is never out of place.

ASUS Unveils ROG Maximus, ROG Strix, TUF Gaming, Prime, and ProArt Z890 Motherboards

ASUS today unveiled a lineup of Z890 motherboards from the ROG Maximus, ROG Strix, TUF Gaming, Prime and ProArt families, supporting Intel Core Ultra processors (Series 2). ASUS is marking the occasion with all-new motherboard features that accelerate performance and streamline the build process. ASUS AI Advisor is a new natural-language build assistant powered by AI. AEMP III, NitroPath DRAM Technology and DIMM Fit unleash DDR5 memory kits. NPU Boost provides overclocking of the integrated NPU in an Intel Core Ultra (Series 2) CPU for accelerated AI performancei. ROG M.2 PowerBoost provides more M.2 slots on a motherboard than ever before. On top of all that, there is Thunderbolt 5, WiFi 7 and new PC DIY features to discuss.

Primed to perform with Intel Core Ultra processors (Series 2) in a new socket
Intel Core Ultra processors (Series 2) use the new LGA 1851 socket. Users of these processors will need an Intel 800 series motherboard to use one, and a Z890 motherboard specifically to take advantage of CPU overclocking. These options feature up to 24 cores in a new disaggregated architecture. Performance-cores, aka P-cores, take center stage with their high clock rates, while a cluster of Efficient-cores, aka E-cores, provide high-end multithreaded performance.

ASUS ROG Updates Virtual Assistant With New AI Module

ASUS Republic of Gamers (ROG) today released a significant update to its bundled Virtual Assistant software (formerly known as Virtual Pet). This new software package comes preinstalled on the ROG Zephyrus G16 gaming laptop and leverages the incredible power of AI to significantly level up the capabilities of the Virtual Assistant, including an intelligent chat and Q&A interface, written document summarization, and voice transcription tools. This update is available on laptop models with AMD Ryzen AI 300 Series processors as a free download via ASUS Live Update.

Intelligent chat support
The Virtual Assistant gives users a leg up when they're using an unfamiliar program or system tool. With a local chat and Q&A feature, even when disconnected from the internet, the Virtual Assistant can help users navigate complicated menus and activate the features and settings they need. For example, if a new user is looking to adjust fan settings, they can request that from the Virtual Assistant, and it will direct them to the appropriate settings menu within the Armoury Crate app. Applications like MyASUS, GlideX, and ProArt Creator Hub are supported, and the chat functionality adds a new layer of support for end users.

ASUS Unveils ProArt Displays, Laptops and PC Solutions at IBC 2024

ASUS today announced its participation in the upcoming IBC 2024, showcasing the theme A Glimpse into Tomorrow's Tech.Visitors to the ASUS booth (Hall 2 Booth #A29 RAI Amsterdam) will be able to enjoy the ProArt Masters' Talks featuring industry experts from renowned companies Adobe, NVIDIA and Scan Computers, as well as professional filmmaker Bas Goossens, professional senior trainer Leon Barnard, and co-founder and CEO of Redshark Media, Matt Gregory.

As well, through the full run of IBC from September 13-16, 2024, ASUS will highlight a range of cutting-edge technology ideal for professionals, including ProArt Display PA32KCX, the world's first 8K Mini LED professional monitor; ProArt Display OLED PA32UCDM, which brings 4K QD-OLED to creators; ProArt Display 5K PA27JCV, featuring a stunning 5120 x 2880 resolution for unparalleled clarity; and ProArt Display PA32UCE and PA27UCGE, the latest 4K monitors with built-in calibration. The latest ASUS AI-powered laptops and workstations will also be on show.

ASUS Debuts New Vivobook S 15 and ProArt PZ13 Copilot+ PCs Powered by Snapdragon X Plus

ASUS, a global leader in innovative and user-centric computing solutions, is excited to announce the launch of its latest ASUS Vivobook S 15 and ProArt PZ13 Copilot+ PCs, powered by the newly-announced Snapdragon X Plus eight-core processor. These new devices mark a significant expansion of the ASUS Copilot+ PC series, bringing a breakthrough platform that unleashes multiday battery life, unprecedented performance and AI-powered Copilot+ PC experiences to a broader audience, with immediate availability worldwide.

These new models are the first laptops to leverage the latest Snapdragon X Plus platform from Qualcomm Technologies, making advanced AI features more accessible than ever before. By integrating this powerful new silicon, ASUS continues to demonstrate its commitment to delivering user-centric design products that enhance daily life and productivity. The eight-core Qualcomm Oryon CPU powering the Snapdragon X Plus platform delivers lightning-fast responsiveness and efficiency. An integrated GPU and support for up to three external monitors ensures exceptional graphics and immersive visual experiences. At the heart of the Snapdragon X Plus eight-core processor is a staggering 45 TOPS NPU of AI processing power and leading performance-per-watt, which paired with the platform's significant advancements in connectivity, will push productivity to new heights in ultraportable designs with incredible battery life. Whether creating presentations on-the-go or video streaming, the versatile functionality of this platform will enable transformative experiences.

ASUS Launches AMD X870E and X870 Chipset Motherboards Across its Motherboard Brands

AMD's next-gen Ryzen 9000 Series CPUs have arrived, setting a new bar for gaming performance. For Gamescom 2024, we're introducing our X870E and X870 motherboard family. These boards unleash the full power of your new AMD CPU with upgraded connectivity, a host of smart features, and an arsenal of performance-boosting refinements.

Your most feature-rich, high-end options for an AMD Ryzen 9000 Series CPU use the X870E chipset. The ROG Crosshair X870E Hero sits at the top of the stack. Premium metallic textures, nickel-plated surfaces, and second-gen Polymo Lighting II make this a true showcase motherboard. But this board doesn't just look the part—it's fully prepped to take your gaming to the next level with the power of advanced AI.

ASUS Announces Complete Portfolio of AMD Ryzen AI Laptops

ASUS announced availability for the company's new lineup of AMD Ryzen AI laptops featuring advanced AI capability with 50 TOPS NPU AI engines.

ASUS ProArt P16 / ProArt PX13
The new ASUS ProArt laptop lineup is designed to empower every creator — whether they are everyday users, outdoor content creators, or professionals — to transform their precious life moments into enduring stories. The lightweight, durable, and powerful laptops allow users to create anywhere, create faster, and create smarter.

ASUS Unveils Groundbreaking Display Lineup at Computex 2024

ASUS today announced the unveiling of a groundbreaking lineup of displays at Computex 2024. These all-new monitors include the stunning ProArt Display 5K and 8K professional range, flexible ZenScreen displays and wellness-focused ASUS VU displays. These cutting-edge screens are designed to boost professional content creation, hybrid work, entertainment and well-being - ready to provide unrivalled windows of clarity on the exciting new era of AI-powered computing.

ASUS ProArt Display 5K PA27JCV: Redefining your 5K dream
The all-new ASUS ProArt Display 5K PA27JCV is a 27-inch 5K high-PPI professional monitor, featuring a stunning 5120 x 2880 resolution and 218 high-PPI display for unparalleled clarity and color accuracy. With 99% DCI-P3 and 100% sRGB wide color gamut, it ensures true-to-life color reproduction. It features ASUS LuxPixel technology that includes an anti-glare and low reflection (AGLR) coating for a paper-like screen effect. Unlike a traditional matte finish, which can soften images, this special formulation provides exceptional pixel color fidelity and sharp details for extended creative session. Calman Verified and factory calibrated for Delta E < 2 color accuracy, it's trusted for precise color grading.

ASUS Shows Off Latest and Upcoming PC Hardware at Computex 2024

ASUS today announced the innovative concepts and upcoming designs that it will be demonstrating at its Computex 2024 booths, including AI PCs, prototype AMD and Intel motherboards, as well as fresh CPU coolers.

AI PC-ready hardware
With all the groundbreaking AI-powered apps and features available today, and many more on the horizon, PC enthusiasts the world over are searching for hardware that will let them run AI tools on their own AI PC in addition to using cloud-based subscriptions. At Computex 2024, ASUS is showing off the PC hardware that builders can leverage to explore the future of this revolution. An AI PC is an entire platform ready to unlock advanced AI features—in turn, revolutionizing the way that people build, customize, and use such a device.

ASUS Updates Zenbook and ProArt Laptop Series with AMD Ryzen AI 9 and Snapdragon X Elite Processors

At Computex 2024, ASUS unveiled major updates to its popular laptop lineups, designed for the "Copilot+" era of AI computing. The first is the Zenbook S16 is a premium 16-inch laptop series powered by AMD's latest Ryzen AI 9 HX 370 processors with dedicated AI acceleration. Remarkably, ASUS has managed to pack this high-performance silicon into an ultra-portable 1.1 cm thin chassis weighing just 1.5 kg. The Zenbook S16 integrates AMD's new NPU capable of a 50 TOPS of AI compute for accelerating AI/ML workloads. The centerpiece is the laptop's stunning 16-inch 3K OLED display made with ASUS Lumina technology. It offers 100% vibrant DCI-P3 color gamut coverage, a blazing-fast 120 Hz refresh rate with 0.2 ms response time, and up to 600 nits brightness. ASUS paired this premium visual experience with a six-speaker audio system for an immersive multimedia experience.

ASUS Unveils ProArt Display and PC Solutions for AI, XR, and Virtual Production at NAB Show 2024

ASUS today announced its participation in the upcoming NAB Show 2024, themed "A Glimpse into Tomorrow's Tech." Visitors to the ASUS booth (C2934, LVCC Central Hall, Exhibition Time: April 14-17, 2024) will have the opportunity to explore the future of content creation with hands-on experiences and demonstrations of groundbreaking innovations. The ASUS showcase will highlight a range of cutting-edge technology ideal for the challenges of XR and virtual production, including the ProArt Display PA32KCX, the world's first 8K Mini LED professional monitor, in addition to AI-powered workstations and color management solutions.

Shooting in 8K gives creators at the cutting-edge of XR and virtual production exceptionally high-resolution footage, affording them wide flexibility in post-production without sacrificing the ability to produce final products in a full 4K resolution. To allow these creators to work with raw 8K footage in full detail, ASUS today announced the ProArt Display PA32KCX, the world's first 8K Mini LED professional monitor. This 32-inch 8K (7680 x 4320) offers an average ΔE value of less than one for world-leading color accuracy, and it covers 97% of the cinema-grade DCI-P3 color gamut for beautifully saturated color reproduction. With its 4096-zone Mini LED backlight capable of 1200 nits peak brightness and industry-leading 1000 nits full-screen sustained brightness, the ProArt Display PA32KCX is an ideal candidate for HDR workflows. It supports multiple HDR metadata formats, including HLG and HDR10, allowing creators to check how content will appear for a wide range of target displays before it is sent off for final delivery.

Xikii Shows Off Unofficial ASUS "ProArt" GPU Compatible Compact Chassis

Chinese custom chassis specialist, Xikii, has opened pre-orders for a new FF04 model—this classy ¥3599 (~$500) box has been designed to match the aesthetic theme of ASUS ProArt graphics cards. 3DCenter.org was impressed with the company's premium-priced work, following a discovery by Western readers (on Reddit). The site's social media account expressed some appreciation—the Xikii FF04 chassis set is a "9.8 liter case built around a single GPU; ASUS ProArt RTX 4070 Ti. Even the contour of the case matches the curve of the GPU shroud."

Xikii's product page includes a bunch of slick marketing shots and a promo video—all showing off a sample unit. Redditors noticed that the first batch of FF04 cases has already sold out—the company anticipates a shipping out date somewhere within an April 15 to 30 window. VideoCardz has eyeballed all available data, and surmised that several "RTX 40 ProArt models (4080, 4070 and 4060 series)" are suitably proportioned to fit in Xikii's purpose-built chassis—these: "have the same dimensions of 300x120x50 mm. This may explain why this design made any sense, you can certainly fit more than one model into this case, just keep in mind that a suitable power supply is needed for higher-end models." Xikii will offer an "external split water-cooling adapter module" as an optional item in the near future—they predict a price of 180 yuan (~$25).

ASUS and Republic of Gamers Unveil Innovative Monitor Lineup at CES 2024

ASUS and Republic of Gamers (ROG) today announced an exciting lineup of displays for gaming, professional content creation, hybrid work, and entertainment at CES 2024. ROG continues to drive gaming display innovation with the introduction of the 39-inch ROG Swift OLED PG39WCDM 800R-curved monitor, the 32-inch PG32UCDP—the world's first dual-mode gaming monitor with a Frame Rate Boost feature that lets users switch between 4K 240 Hz and FHD 480 Hz modes - and the PG27AQDP, the world's fastest 27-inch OLED monitor. In addition, ROG also unveiled the award-winning ROG Aura Monitor Light Bar ALB01 and ROG Ergo Monitor Arm AAS01 to upgrade any gaming setup.

Content creators will appreciate the latest ProArt Display PA278CFRV, an eco-friendly QHD (2560 x 1440) IPS monitor featuring 95% DCI-P3 and USB-C with 96 W power delivery—perfect for Windows laptop and MacBook users. ASUS unveiled a trio of portable displays including ZenScreen Fold OLED MQ17QH—the world's first foldable OLED portable display—and the 21.5-inch, 100 Hz ZenScreen MB229CF with several versatile stand options, along with the 15.6-inch ZenScreen MB166CR featuring a 360° kickstand that doubles as a wall mount.

ASUS Announces January Availability of ProArt Display PA32UCXR Monitor

ASUS today announced that ProArt Display PA32UCXR will be available on shelves by January 2024. This 32-inch 4K monitor features mini LED backlighting with 2304-zone local dimming, a peak brightness of 1600 nits, and up to 1000 nits sustained brightness without partial patch limitation. PA32UCXR boasts 99% Adobe RGB and 97% DCI-P3 gamut. Designed for post-production workflows, each monitor is factory pre-calibrated to guarantee Delta E1 color accuracy and features a built-in motorized flip colorimeter along with Auto Calibration and Self Calibration functionality for convenience.

PA32UCXR works with ProArt Calibration software as well as third-party offerings such as Calman and Light Illusion ColourSpace CMS to ensure professional-grade colors. Two Thunderbolt 4 ports and a host of other connectivity options enable seamless and efficient creative workflows, making this monitor ideal for content creators.

ASUS Introduces ProArt Computer Cases with the PA602 Chassis

ASUS today announced the ProArt PA602 chassis, which offers exceptional cooling right out of the box and is the first of many ProArt chassis to come. With a front panel designed for maximum air intake, a thick pre-installed 140 mm rear fan, two 200 mm front fans and support for a 420 mm radiator, it delivers top-tier thermal performance.

The ProArt PA602 is also designed to help streamline the user's PC building experience with a full suite of innovative features, and it is primed for convenient everyday use with automatic dust detection, an integrated PWM control on the front I/O panel power lock latch and a rich selection of easily accessible USB ports. And it is all wrapped up in a sophisticated, minimalist style that makes it an easy addition to any creator's studio, set or workspace.

ASUS Announces ProArt LC 420 CPU AIO Cooler

ASUS today announced the ProArt LC 420, the first all-in-one (AIO) cooler in the ProArt line. Expertly integrating premium tech into an elegantly understated design, the ProArt LC 420 is made for creators who seek high performance, low noise and chic style. It's powered by a performant three-phase motor pump and Noctua IndustrialPPC fans, and an illuminated meter on the pump cover provides live system stats in the signature minimalist ProArt manner for real-time information at a glance. With subtle and graceful aesthetics that add a touch of refinement to your setup, the ProArt LC 420 is cool, quiet and classy - the perfect trifecta for any and all content creators.

Premium performance
As one of the few 420 mm AIO coolers on the market, the ProArt LC 420 can deliver some of the most powerful cooling available. And with its three renowned Noctua NF-A14 industrial PPC-2000 PWM 140 mm radiator fans, airflow can be delivered quietly. The synergy of high performance and low noise extends to many other elements of the ProArt LC 420. A premium three-phase motor pump ensures a smooth and steady transfer of heat to the radiator, while being acoustically tuned to blend into the background. And the radiator itself is thicker than usual, creating extra coolant storage so that the fans and motor do not have to work as hard.

ASUS Announces Availability of ProArt PA169CDV Pen Display

ASUS today announced the October availability of ASUS ProArt PA169CDV Pen Display, a portable 15.6-inch 4K UHD display featuring a 10-bit IPS panel. It includes the ProArt Pen featuring Wacom EMR technology for great writing and drawing experiences. PA169CDV is the world's first portable monitor that's both PANTONE Validated and Calman Verified to provide creators with the most accurate onscreen colors. Its innovative design includes upper and lower kickstands that enable different tilt angles for daily productivity and creative workflows.

Impeccable visuals with great levels of detail
ProArt PA169CDV is designed to empower creators and streamline creative workflows. The 4K UHD (3840 x 2160) panel offers 4X the pixel density and up to 3X more onscreen space that similarly sized FHD displays. Brightness levels of up to 500 nits and VESA DisplayHDR 400 certification delivers brighter, lifelike images with unmatched levels of detail.

ASUS Intros ProArt GeForce RTX 4060 Ti 16GB Graphics Card

ASUS today introduced the ProArt GeForce RTX 4060 Ti 16 GB graphics card series. These cards offer a cooling solution that's essentially the same as the ROG Strix RTX 4060 Ti, but with a more sober product design suitable for design studios. The 16 GB of memory should benefit certain kinds of creator applications with large data sets. Memory size aside, this is essentially the same RTX 4060 Ti, and while for gaming it's a 1080p thru 1440p class product, for creator applications, the GPU should easily suit higher resolutions such as 4K Ultra HD. You can also benefit from the GeForce Studio drivers that offer certification for several key content creation application suites.

There are three sub-variants of the ProArt RTX 4060 Ti 16 GB based on the clock-speeds on offer. The regular one sticks to NVIDIA-reference clock speeds of 2535 MHz with the default BIOS, and 2565 MHz with the OC BIOS. The ProArt RTX 4060 Ti Advanced Edition steps this up to 2580 MHz in the OC BIOS. The top ProArt RTX 4060 Ti OC Edition significantly dials up the clock speeds to 2685 MHz, which is close to that of the ROG Strix O8G. All three cards come with a complimentary 3-month Adobe Creative Cloud subscription.

ASUS Unveils ROG Strix, Dual, and ProArt GeForce RTX 4060 Graphics Cards

ASUS today announced GeForce RTX 4060 graphics cards for the ROG Strix, ASUS Dual and ProArt families, a lineup that stands poised to launch new gamers, or those who need an upgrade, directly into high-fidelity 1080p gaming - thanks to the latest NVIDIA Ada Lovelace GPU architecture and technologies like DLSS 3 and frame generation. The Dual and ROG Strix GeForce RTX 4060 card will be available on June 29, and the Dual White and ProArt GeForce RTX 4060 will be available shortly thereafter.

Game on with the ROG Strix GeForce RTX 4060
Gamers looking for the perfect blend of power, features and ROG styling should keep their eyes on the ROG Strix GeForce RTX 4060. Sharing the same powerful cooling solution and cyberpunk aesthetic as the ROG Strix GeForce RTX 4060 Ti, this new card runs cool even during the most demanding games. Requiring only a single 8-pin power connector, the 3.1-slot design is 311.4 mm long, granting it wide compatibility with existing or brand-new builds.

ASUS Announces All-New ProArt Station PD500TE

ASUS today announced ProArt Station PD500TE, an all-new tower PC meticulously designed to deliver seamless professional content creation. Powered by an up to 13th Generation Intel Core i9-13900 CPU and NVIDIA RTX A4000 graphics, plus support for NVIDIA GeForce RTX 4070 graphics cards, PD500TE delivers robust and stable performance for processor-intensive tasks like video editing and 3D modelling. This latest addition to the popular ProArt Station lineup also has a new thermal design for efficient, quieter cooling.

To maximize its creator-friendly credentials, PD500TE has undergone an extensive Independent Software Vendor (ISV) certification process to assure compatibility with leading creative tools. It also features customizable ASUS Lumiwiz LED indicators, a power-button shield to prevent accidental shutdowns, and even rendering-progress email notifications.

ASUS ProArt Creator Hub Wins Prestigious iF Design Award 2023

ASUS is today honored to announce that the ProArt Creator Hub app has received a prestigious iF Design Award 2023 in the Apps/Software category of the Communications discipline. The iF Design Award is a globally recognized symbol of outstanding product design.

ProArt Creator Hub - the winner of a 2022 Red Dot Award in the Brands & Communication Design - Digital Solution category - is designed to expose users to the unique features and functions of their ProArt products. It's flexible and can be easily customized to the creator's needs, so they can quickly reap all the benefits with minimum effort. ProArt Creator Hub is included with all compatible ASUS products at no extra cost. The app provides a unified experience across all connected ProArt or ASUS creator devices, so creators can easily calibrate colors, adjust creative parameters and settings, monitor device performance, and optimize their workflows.

ASUS Wins Multiple Best Choice Awards at Computex 2023

ASUS today announced that it has achieved significant recognition at the Computex 2023 Best Choice Awards. The company's commitment to pushing boundaries and delivering exceptional products has resulted in several accolades, including the esteemed Computex 2023 Best Choice Golden Award for the Zenbook Pro 14 Duo OLED (UX8402) laptop. The ExpertBook B9 OLED business laptop, recipient of the Sustainable Tech Special Award, combines powerful performance with an incredibly lightweight and professional design. Launched as the world's lightest 14-inch OLED business laptop, it is also the first all-magnesium-lithium ASUS laptop to employ an eco-conscious manufacturing technology that reduces production materials by up to 29% and shortens manufacturing time by up to 75% to maximize energy efficiency.

ASUS also received multiple Category Awards for products including the ExpertBook B9 OLED laptop; the ProArt Studiobook 16 OLED (H7604), Studiobook 16 3D OLED (H7604JI) and Studiobook Pro 16 OLED (W7604) laptops; the ROG Rapture GT-BE98 router; the ROG Swift OLED PG49WCD monitor; the ROG Maximus Z790 Extreme motherboard; the ASUS HealthHub remote-care solution; and the ASUS PINBO robot. These accolades highlight our continuous pursuit of innovation, exceptional user experiences, and commitment to sustainability.

ASUS Announces ProArt GeForce RTX 4080 and RTX 4070 Ti Graphics Cards

Graphics cards are most famously used for gaming, but gamers are far from the only folks who eagerly anticipate each new generation of GPUs. The highly specialized hardware in graphics cards offers potent parallel processing power, and professionals put it to work in fields like artificial intelligence, finance, game development, manufacturing, and robotics. While creators in these fields often use the same hardware as gamers, the needs of these two groups of users aren't identical.

To give these professionals options better suited for their lines of work, we're excited to announce the very first ProArt graphics cards: the ProArt GeForce RTX 4080 and ProArt GeForce RTX 4070 Ti. Tuned for quiet operation, styled for professional contexts, and slimmed down for wide chassis compatibility, these graphics cards are built from the ground up to serve the needs of creators.

ASUS Shows New ProArt Products at 2023 NAB Show Centennial

ASUS today announced the ASUS ProArt Power Up Next-Gen Production exhibition at the 2023 NAB Show Centennial in the Las Vegas Convention Center, Nevada from April 16-19. ASUS ProArt will be announcing several new products at the show, including the ProArt Cinema PQ07 and ProArt Display PA24US professional monitors, as well as the first ASUS ProArt graphics cards.

There will also be product demos of cutting-edge ProArt on-set, VFX, post-production, and video editing solutions at the booth. Attendees at the 2023 NAB Show Centennial will also be able to attend ProArt Masters' Talks featuring industry experts from Portrait Displays, Glassbox Technology, and Puget Systems. The sessions will cover a wide range of topics, including color management, virtual production workflows, and computing power behind next-generation productions.
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