ASUS today announced its participation in the upcoming IBC 2024, showcasing the theme A Glimpse into Tomorrow's Tech.Visitors to the ASUS booth (Hall 2 Booth #A29 RAI Amsterdam) will be able to enjoy the ProArt Masters' Talks featuring industry experts from renowned companies Adobe, NVIDIA and Scan Computers, as well as professional filmmaker Bas Goossens, professional senior trainer Leon Barnard, and co-founder and CEO of Redshark Media, Matt Gregory.

As well, through the full run of IBC from September 13-16, 2024, ASUS will highlight a range of cutting-edge technology ideal for professionals, including ProArt Display PA32KCX, the world's first 8K Mini LED professional monitor; ProArt Display OLED PA32UCDM, which brings 4K QD-OLED to creators; ProArt Display 5K PA27JCV, featuring a stunning 5120 x 2880 resolution for unparalleled clarity; and ProArt Display PA32UCE and PA27UCGE, the latest 4K monitors with built-in calibration. The latest ASUS AI-powered laptops and workstations will also be on show.All attendees are assured the opportunity to explore the future of content creation with hands-on experiences and demonstrations of groundbreaking innovations.

Get inspired with ProArt at IBC 2024
Through September 14 and 15 at IBC 2024, a variety of experienced creative professionals will share their perspectives on the industry in a series of ProArt Masters' Talks. Invited luminaries and topics include:

• Leon Barnard, senior trainer and workflow specialist for Team 2 Films, will discuss HDR monitoring in DaVinci Resolve.
• Sabour Amirazodi, Enterprise Platform/Studio Tech Marketing at NVIDIA, will explore AI Accelerated Video Editing using ASUS ProArt and NVIDIA GeForce RTX GPUs.
• Eliza Tan, Product Ecosystem Manager from Adobe will share the latest updates in the Adobe Video Ecosystem.
• Bas Goossens, filmmaker with Ministry of Frames will explore how to Master 8K video capturing and editing workflow.
• Daniel Parkinson, Director of Collaboration for SCAN Computers, will share hardware considerations for Generative AI.
• Matt Gregory, Co-Founder and CEO of RedShark Media, will share industry insights regarding 3D volumetrics in virtual production.

Display innovation at its finest
For creators seeking a 4K display primed for professional-grade color accuracy, ASUS offers the new ProArt Display PA32UCE and ProArt Display PA27UCGE models. These 32-inch and 27-inch 4K HDR monitors with 600 nits deliver beautifully saturated and accurate colors with 98% coverage of the DCI-P3 color gamut. They're factory pre-calibrated to achieve an average ΔE value of less than one. These two monitors are equipped with ASUS LightSync solutions, including ambient-light sensor and backlight sensor. The backlight sensor automatically brightens the screen on startup, ensuring bright imagery and reliable color performance. The ambient light sensor automatically adjusts the monitor's color gamut based on ambient lighting, for true colors in any environment. Both monitors support multiple HDR metadata formats, including HLG and HDR10. Additionally, ProArt Display PA27UCGE also features a 160 Hz refresh rate to ensure ultra-smooth viewing experiences.

The built-in motorized flip colorimeter makes it easy to maintain the displays' professional-level accuracy over the long term, and both models support auto/self-calibration to ensure that color deviation never interferes with creative workflows. ProArt Display PA32UCE and PA27UCGE provide exceptionally comfortable viewing experienceswith ASUS LuxPixel technology, a suite of the latest advancements including anti-glare and low-reflection (AGLR) technology to significantly minimize distracting environmental reflections. With LuxPixel technology, creators can follow their inspiration and ensure exceptional pixel-color accuracy and sharp details for extended creative sessions.Extensive connectivity options, including DisplayPort over USB-C with 96 W power delivery, DisplayPort, HDMI and a USB hub, ensure seamless integration into any workflow.

At the ProArt booth, visitors can experience the world's first 8K HDR Mini LED monitor - ProArt Display 8K PA32KCX. This 32-inch wonder has an 8K resolution (7680 x 4320) and a Delta E value of less than one for unmatched color accuracy. Attendees can also color grade 8K content using the DaVinci Resolve Panel and preview it on ProArt Display 8K PA32KCX. As well as the creator-focused 4K QD-OLED monitor, ProArt Display OLED PA32UCDM, and ProArt Display 5K PA27JCV, featuring a stunning 5120 x 2880 resolution and a high 218 PPI display for unparalleled clarity and color accuracy.

ProArt expands the SDI monitor lineup with ProArt Display PA16USV. This 15.6-inch monitor has a 4K resolution with a high 282 PPI and 12G SDI. An adjustable kickstand, two tripod holes and a VESA wall mount option make it ideal for real-time, on-set previews and playback. Visitors to IBC 2024 will have the opportunity to witness a complete on-set workflow demonstration at the ASUS ProArt booth, with live footage shot on a RED V-RAPTOR 8K camera, video grading in DaVinci Resolve via NUC, and real-time previews on the ProArt Display PA24US and PA16USV.

ProArt X870E-Creator WiFi
Creative professionals like engineers, designers, videographers, animators and game developers stand to benefit from the latest AI-powered technologies. For these users, ProArt X870E-Creator WiFi could be the perfect fit. This potent motherboard offers a cutting-edge feature set laser-focused on the needs of creators. It's ready to accelerate work with the massive bandwidth, lightning-quick speeds and exceptional power efficiency offered by next-generation DDR5 RAM. With PCIe 5.0 connectivity, ProArt X870E-Creator WiFi gives access to the fastest next-gen SSDs and GPUs. This motherboard boasts not just one, but two PCIe 5.0 x16 slots. They can operate in an x8/x8 configuration, enabling users to take full advantage of a pair of graphics cards. Since many creative pursuits and AI-powered apps can take full advantage of the fastest transfer speeds that they can get, this board is equipped with four onboard M.2 slots, two of which are wired for PCIe 5.0.

ProArt X870E-Creator WiFi also packs rich networking options. A Marvell AQtion 10G Ethernet port provides ultra-high-bandwidth access to resources on the local network, such as a NAS device. Additionally, this board provides Wi-Fi 7 support and an Intel 2.5G Ethernet port.

Many creators rely on a wide range of peripherals for their workstations. ProArt X870E-Creator WiFi provides the high-end connectivity needed for such a setup with two onboard USB4 ports, a broad selection of high-speed USB ports, and a header for a front-panel USB 20G port with 30 W USB Power Delivery 3.0 and Quick Charge 4+.Creators often need their PC to communicate professionalism when they meet with clients. ProArt X870E-Creator WiFi offers a sophisticated, elegant style with its subdued color theme and minimalist design touches. It's a perfect fit with the full ProArt ecosystem of PC cases, AIO liquid coolers, graphics cards, and more.As well, as part of the ASUS booth, we will welcome trusted partners of the Powered by ASUS program, including Azerty, Alternate and Scan, to showcase how their Powered by ASUS builds deliver tailor-made solutions for diverse creative demands.

Visitors to the ASUS booth will be able to experience a static demo to understand the harmony of ProArt ecosystem design language, as well as being able to check out the latest ProArt X870E-Creator WiFi motherboard and the compact ProArt GeForce RTX 4080 SUPER graphics card for AI content-creation workflows.

Pro WS WRX90E-SAGE SE
The Pro WS WRX90E-SAGE SE motherboard offers elite speed, compatibility and stability tailored to content creation, software development, machine learning and more. Thirty-two power stages fuel AMD Ryzen Threadripper PRO 7000 WX-series processors with up to 96 cores and featuring 32+3+3+3 power stages, delivering the performance potential that professionals need for cutting-edge applications.With onboard PCIe power connectors offering additional support for multiple graphics cards, active cooling on the VRM heatsinks, USB 40 Gbps ports, SlimSAS and onboard BMC, Pro WS WRX90E-SAGE SE comes prepared for a wide array of scenarios and industries. It features ultrafast connectivity, with seven PCIe 5.0 x16 slots, dual 10G LAN ports, four M.2 slots, two rear USB4 40 Gbps Type-C and SlimSAS NVMe support. It also supports up to 2 TB ECC R-DIMM DDR5 memory modules (1DPC) and has a robust power and thermal design, featuring the aforesaid power stages with two 8-pin power connectors for the CPU, massive VRM cooling, chipset and M.2 heatsinks with active fans, and M.2 thermal pad.

Advanced AI laptops for creativity
The 2024 ASUS ProArt AI laptop lineup is designed to empower every creator — whether they are everyday users, outdoor content creators, or professionals — to transform their precious life moments into enduring stories. The lightweight, durable and powerful laptops allow users to create anywhere, create faster, and create smarter.

The new ProArt laptops are also Copilot+ PCs and feature the ASUS-exclusive StoryCube and MuseTree apps to enable smarter and more streamlined creative workflows, made possible by the power of fully-local AI.

ProArt P16 laptop
The 16-inch ProArt P16 is a powerhouse for on-the-go creativity, featuring a slim 14.9 mm black chassis and weighing 1.85 kg. It's equipped with a 50 TOPS NPU integrated into the AMD Ryzen AI 9 HX 370 processor and an NVIDIA GeForce RTX 4070 Laptop GPU, providing 321 TOPS for advanced AI workflows. The RTX 4070 GPU offers accelerated performance in 2D, 3D, video editing, and streaming applications, including NVIDIA AI software like NVIDIA Broadcast, RTX Video, and the ChatRTX tech demo.ProArt PX13 convertible laptop
The 13-inch ProArt PX13 combines portability and versatility with on-par performance with the P16 while weighing only 1.38 kg and featuring a 360° hinge for various modes: laptop, tent, stand, or tablet. Its 3K ASUS Lumina OLED display delivers stunning visuals. Along with ultrafast Wi-Fi 7 connectivity, there are extensive I/O ports, including twin 40 Gbps USB4 for fast charging and external displays, HDMI 2.1 FRL, and a UHS-II MicroSD card reader for quick action-cam transfers.ProArt PZ13 detachable laptop
The ultracompact ProArt PZ13, weighing just 0.85 kg, offers ultimate portability with high performance. It features an AI-enabled Snapdragon X Plus processor, 3K ASUS Lumina OLED screen, and Copilot+ PC AI capabilities. The detachable keyboard allows for seamless switching between tablet and laptop modes. The long-lasting 70Wh battery, IP52-rated durability for dust and water resistance, and an SD slot with a microSD adapter all combine to make this device the perfect choice for ultimate creative mobility.Each of these laptops is designed to harness AI capabilities, ensuring top-tier performance for creative professionals. Visitors to the ASUS booth at IBC 2024 will have a chance to try out the two new ASUS-exclusive AI apps on the ProArt laptops — StoryCube and MuseTree powered by AI NPUs and GPUs. StoryCube is an innovative one-stop smart file management solution. Some of its main features are built around support functions such as importing and exporting files, searching, filtering and cataloging media. It uses AI to recognize scene types or specific faces, potentially greatly expediting footage review or searches. Plus, an AI-powered smart editing and generative function can help automatically create engaging videos from a collection of files, as well as trim and crop footage and images in bulk.

Another handy creativity app is MuseTree. It's an ASUS-exclusive generative AI tool that can serve as a source of inspiration as well as a design canvas and resource library. It uses the built-in AI processor to provide access to the power of generative AI without a cloud connection, boosting creativity even when an internet connection isn't available.

ExpertCenter Pro ET900A X9
ExpertCenter Pro ET900A X9 is a professional workstation powered by AMD Ryzen Threadripper PRO 7000 WX-series processors, with DDR5 ECC R-DIMM, dual 10G LAN and up to four NVIDIA Quadro RTX graphics cards. It supports up to four PCIe 5.0 M.2 slots, four SATA 6 Gb/s ports, 40 Gbps and 20 Gbps USB Type-C, up to 2000 W Titanium power supply, and ASUS Control Center Express.

ASUS NUC 14 Pro AI: A compact AI powerhouse
ASUS NUC 14 Pro AI represents a groundbreaking advancement in AI NUC mini-PC technology. Leveraging up to the latest Intel Core Ultra 9 processor (Series 2), it delivers exceptional performance through its multi-architecture CPU, GPU and NPU setup, achieving up to 120 total-platform TOPS. Its powerful NPU delivers up to 48 TOPS and dramatically enhances AI capabilities, providing three times the AI performance for cutting-edge applications compared to the previous generation of Intel processors.

Housed in a compact sub-0.6L chassis with a system height of just 34 mm, the ASUS NUC 14 Pro AI balances high performance with a space-efficient design, making it perfect for commercial use and edge computing applications. It combines doubled graphics capabilities with innovative embedded LPDDR5x design for high-speed performance and stability across a wide range of IoT scenarios.ASS NUC 14 Pro AI delivers reliable 24/7 operation with advanced thermal management, meets EPEAT Climate+ energy efficiency standards, and prioritizes security with features like Secure Boot, fingerprint recognition, and built-in Trusted Platform Model (TPM). Built-in speakers and microphones support voice commands, while ASUS Control Center Remote Management and Microsoft's Windows Autopilot streamline IT operations and device deployment. Furthermore, intelligent cooling ensures peak performance under heavy loads and a tool-less design simplifies upgrades. With exceptional efficiency and reliability, NUC 14 Pro AI is the ideal AI solution for demanding professional environments.

Free Adobe Creative Cloud subscription
Adobe products are central to creative work in many industries. ASUS has partnered with Adobe to empower creative workflows with the renowned Creative Cloud suite of apps and services. In selected regions, by purchasing eligible ASUS products, customers can receive a complimentary three-month or one-month subscription to Adobe Creative Cloud, Adobe Substance 3D and Adobe Acrobat (up to a US$$488.91 value). The Creative Cloud subscription can be applied to a new or existing account and can be redeemed via the registration site. The redemption period ends August 31, 2025. For full details, visit https://www.asus.com/content/asus-offers-adobe-creative-cloud.

Next-generation networking for AIASUS RT-BE92U
Innovative studios require an innovative network, and ASUS RT-BE92U delivers just that with tri-band WiFi 7 and new 320 MHz bandwidth, propelling speeds up to 9700 Mbps. It can create up to three SSIDs with Smart Home Master to customize networks for visitors, IoT devices or employees. With AiProtection Pro and comprehensive VPN options, RT-BE92U is the perfect router for studios that prioritize security and high-speed connectivity in their creative environments.

ZenWiFi BD4 Outdoor
ZenWiFi BD4 Outdoor allows studio connectivity to be expanded to the great outdoors with a robust mesh WiFi system engineered to perform under challenging outdoor environments. Its dual-band Wi-Fi 7 technology with 4K-QAM and MLO provides ultrafast transmission, ensuring that film productions or remote editing sessions are as seamless as indoor operations. With its IP65 enclosure, versatile mounting options, and PoE, BD4 Outdoor is designed to brave the elements while delivering steadfast Wi-Fi coverage.

ExpertWiFi EBG19P
ExpertWiFi EBG19P is tailored for small-to-midsized creative studios seeking a robust networking backbone. With eight PoE+ ports, it powers a range of PoE devices, while VLAN enhances network security. Multiple WAN ports with load balancing and failover ensure consistent connectivity, crucial for uninterrupted creative workflows. Its compact design and easy management via the ExpertWiFi app make the EBG19P a scalable networking solution, perfect for growing studios that rely on a secure, high-performance network.

ExpertWiFi EBA63
Creative studios demand seamless network integration, and the ExpertWiFi EBA63 access point delivers this with WiFi 6 speeds of up to 3000 Mbps. Supporting up to 100 active devices, it's ideal for environments with extensive device connectivity. PoE supports flexible installation, wall and ceiling mount options ensure it fits into any creative workspace.

At the ASUS booth, the networking zone is divided into three distinct sections within a simulated creative design studio:

• The first section highlights RT-BE88U, a high-performance Wi-Fi 7 all-in-one router boasting dual 10G connections with one SFP+ port and multi-gigabit LAN and WAN ports for superior bandwidth. Visitors can experience the Guest Network Pro feature, which supports up to five SSIDs for customized and secure network segmentation. Additionally, the router's 4 G / 5 G mobile-tethering capability will be demonstrated, ensuring continuous internet access by connecting a smartphone to the router's USB port. Stablemate router, RT-BE92U, will also be displayed for smaller studios.
• In the second section, visitors can explore the ZenWiFi BQ16 whole-home mesh systems, paired with two ASUSTOR FX6712X NAS units, to showcase the ASUS Wi-Fi 7's Smart Haul technology. This setup enables data transfer rates up 6 Gbpsbps, optimizing large file handling in wireless environments.
• The third section presents a network scenario utilizing the ExpertWiFi EBG19P PoE+ Wired router as a gateway with commercial-grade network security. Demonstrations include setting up an AiMesh network using the ExpertWiFi Web GUI, adding up to 12 EBA63 Wi-Fi access points as nodes, and managing the new Wi-Fi 7 Mesh BD4 outdoor device, which is IP67-certified for reliable and secure networking across indoor and outdoor spaces.