It's been a very busy May-June for AMD as the company pushes out its major client-segment product lines spread across Computex 2019, and E3 2019. At Computex, the company focused on its 3rd generation Ryzen "Zen 2" desktop processors, and led its partners to show us a galaxy of new motherboards based on the AMD X570 chipset. It turns out that the company was saving a handful processor SKUs focused on gamers for E3.

The second important product launch of course is Radeon RX 5700 series, based on AMD's new "Navi 10" silicon on which its new RDNA graphics architecture debuts. With its AIB (add-in board) partners expected to be allowed to make custom-design cards, and based on what little nuggets of information AMD put out, "Navi" promises to stir up a key performance-segment price-band that's currently held by NVIDIA's GeForce RTX 2070 and RTX 2060. The AMD keynote will see the company CEO Dr. Lisa Su and her top execs take centerstage to make some big announcements. With E3 being a purely entertainment / client-segment forum, the AMD keynote promises not bore with tiresome topics such as AI, self-driving cars, etc.2:30 PM PDT: Ahead of its keynote, AMD posted a teaser video of its new RDNA graphics architecture on YouTube.

Sony has finalized the design and specification of its PlayStation 5 entertainment system. Unlike buzzwords Microsoft threw around like "8K capable" for its "Project Scarlett" console, Sony has a slightly different design goal: 4K UHD at 120 Hz, guaranteed. The most notable absentee at E3 2019, Sony is designing the PlayStation 5 to leverage the latest hardware to guarantee 120 frames per second on your 4K display. Much like "Project Scarlett," the SoC at the heart of the PlayStation 5 is a semi-custom chip co-designed by AMD and Sony.

This unnamed SoC reportedly features an 8-core/16-thread CPU based on AMD's latest "Zen 2" microarchitecture, which is a massive leap from the 8 low-power "Jaguar" cores pulling the PS4 Pro. The GPU will implement AMD's new RDNA architecture. The SoC will use GDDR6 memory, shared between the CPU and GPU. Much like "Project Scarlett," the PS5 will include an NVMe SSD as standard equipment, and the operating system will use a portion of it as virtual memory. There will also be dedicated hardware for 3D positional audio. Sony also confirmed full backwards compatibility with PS4 titles.

Microsoft at its E3 2019 keynote dropped a huge teaser of its next-generation gaming console development, codenamed "Project Scarlett." The console is expected to pack some serious hardware that powers gaming at 8K resolution (that's four times 4K, sixteen times Full HD). That's not all, it will also feature real-time ray-tracing. Microsoft's performance target for the console is to be 4 times higher than that of the Xbox One X. The company is also giving the console its first major storage sub-system performance update in years.

At its heart is a new 7 nm semi-custom SoC by AMD and a high degree of customization by Microsoft. This chip features CPU cores based on the "Zen 2" microarchitecture, which provide a massive leap in CPU performance over the current Scorpio Engine SoC that uses low-power "Jaguar Enhanced" cores. At the helm of graphics is a new iGPU based on the RDNA architecture that powers AMD's upcoming Radeon RX 5000 "Navi" graphics cards. It's interesting here to note that Microsoft talks about real-time ray-tracing while we're yet to see evidence of any specialized ray-tracing hardware on "Navi." In its teaser, however, Microsoft stressed on the ray-tracing feature being "hardware-accelerated."

AMD and Samsung today announced a key strategic partnership in high performance graphics technologies for the mobile space. The agreement means that Samsung will license AMD's Radeon graphics IP in its latest RDNA iteration, no less, for integration on smartphone graphics processing. Let me stress how impressive this can be: that AMD developed a graphics architecture that can scale from a high-performance GPU down to a nimble, fast, power-sipping module for mobile graphics processing.

This is a huge strategic win for AMD, in that more and more products will be infused with their technology. As Lisa Su puts it, the Radeon user base and development ecosystem will be greatly increased with this Samsung integration - as will AMD's revenue, for sure. Perhaps we'll see a "Powered by AMD Radeon" sticker or engraving in our future Samsung smartphones, as we do with Leica partnerships, for example.)

The Wheel of Rumors turns, and assumptions come and pass, sometimes leaving unfulfilled hopes and dreams. In this case, the rumor mill, in what seems like a push from sweclockers, places Navi not as a "built from the ground-up" architecture, but rather as a highly customized iteration of GCN - iterated in the parts that it actually implements AMD's RDNA architecture, to be exact. And this makes sense from a number of reasons - it's certainly not anything to cry wolf about.

For one, AMD's GCN has been a mainstay in the graphics computing world since it was first introduced back in 2012, succeeding the company's TeraScale architecture. Game engines and assorted software have been well optimized already to take advantage of AMD's design - even with its two ISAs and assorted improvements over the years. One of the most important arguments is derived from this optimization effort: AMD's custom designs for the console market employ architectures that are GCN-based, and thus, any new architecture that would be used by both Microsoft and Sony for their next-generation consoles would have to be strictly backwards compatible.

AMD at its 2019 Computex keynote today unveiled the Radeon RX 5000 family of graphics cards that leverage its new Navi graphics architecture and 7 nm silicon fabrication process. Navi isn't just an incremental upgrade over Vega with a handful new technologies, but the biggest overhaul to AMD's GPU SIMD design since Graphics CoreNext, circa 2011. Called RDNA or Radeon DNA, the new compute unit by AMD is a clean-slate SIMD design with a 1.25X IPC uplift over Vega, an overhauled on-chip cache hierarchy, and a more streamlined graphics pipeline.

In addition, the architecture is designed to increase performance-per-Watt by 50 percent over Vega. The first part to leverage Navi is the Radeon RX 5700. AMD ran a side-by-side demo of the RX 5700 versus the GeForce RTX 2070 at Strange Brigade, where NVIDIA's $500 card was beaten. "Strange Brigade" is one game where AMD fares generally well as it is heavily optimized for asynchonous compute. Navi also ticks two big technology check-boxes, PCI-Express gen 4.0, and GDDR6 memory. AMD has planned a July availability for the RX 5700, and did not disclose pricing.