Cooler Master launched the product page for their upcoming RGB Hard Gaming Mousepad, which is aimed at pro-level gamers. The mousepad's textured, low-friction hard surface was designed to work flawlessly with both optical and laser mice sensors. It also has five large rubber pads on the bottom, which help prevent the mousepad from slipping during intense gaming sessions. Cooler Master opted to use a braided cable for added durability.

The RGB Hard Gaming Mousepad comes with RGB lighting on the sides and on the Cooler Master logo as well. Users can choose from a palette of 16.7 million colors and nine different presets and effects to combine the mousepad's lighting with their other RGB peripherals. The touch sensitive button allows them to cycle through the LED backlight colors and modes.

Akasa today rolled out additions to its coveted Venom line of premium CPU coolers, with the new Venom R10 and Venom R20 all-in-one (AIO) closed-loop liquid CPU coolers. The two are differentiated with radiator sizes, with the R10 featuring a 120 mm x 120 mm radiator, and the R20 a 240 mm x 120 mm. The two are characterized by a pump-block with a groovy RGB multi-color LED studded ornament, which takes input from a standard 4-pin RGB header, and can be controlled with ASUS Aura Sync, GIGABYTE RGB Fusion, and MSI Mystic Light RGB software.

The ornament features multiple diodes that put light out through a diffuser, and the Akasa Venom logo. The coolers don't include 120 mm fans, you add your own. The pump-block puts out up to two 4-pin PWM fan inputs. The coolers support most common CPU socket types, including AM4, AM3(+), FM2(+), LGA2066, LGA2011(v3), and LGA115x. The company didn't reveal pricing.

ASUS rolled out a special variant of its Republic of Gamers (ROG) Strix GeForce GTX 1080 Ti graphics card commemorating "Assassin's Creed: Origins." The card features a special cooler shroud with bronze-gold die-cast color forming the top half, and a groovy hieroglyph print with ROG and Assassin's Creed logos, on the back-plate, again in bronze-gold. The SKU includes a coupon to the standard edition of "Assassin's Creed: Origins," redeemable on UPlay.

The card is otherwise identical to the ROG Strix GTX 1080 Ti OC, including its out of the box clock speeds of 1569/1683 MHz (core/boost), and an untouched 11 GHz (GDDR5X-effective) memory. It also retains the RGB LED lighting along inserts on the cooler shroud, and the ROG logo on the back-plate. This card could be priced at a slight premium over the ROG Strix GTX 1080 Ti OC.

GIGABYTE TECHNOLOGY Co. Ltd, a leading manufacturer of motherboards and graphics cards, has released the new GIGABYTE Z370N WIFI motherboard based on the Intel Z370 chipset. The new motherboard incorporates powerful performance capabilities within a compact design to provide users with a versatile motherboard for building their ideal PCs.

The GIGABYTE Z370N WIFI motherboard is optimized to support 8th Gen. Intel Core Processors. For a mini-ITX form factor, this motherboard can truly maximize the power of the Intel Core i7-8700K processors by easily reaching overclocked frequencies of 5GHz and higher. The motherboard uses an Intersil Hybrid Digital VRM design to ensure that power is distributed effectively, enabling the GIGABYTE Z370N WIFI to perform at its highest standards. Additionally, over 1000 memory modules have been validated by GIGABYTE to ensure proper compability with support for XMP profiles up to a frequency of 4600MHz when overclocked.

Razer, the leading global lifestyle brand for gamers, today announced two new additions to the Razer Cynosa Chroma line, a feature-packed but value-priced family of gaming keyboards complete with the personalization and immersion factors that gamers need. Each Cynosa Chroma keyboard sports soft-cushioned keys for a comfortable and responsive touch experience and a spill-resistant design for durability. It also features individually-backlit RGB keys for a colorfully immersive gaming experience driven by Razer Chroma technology.

For those who want a step up in aesthetics, the Cynosa Chroma Pro keyboard features 24 customizable lighting zones underneath the base of the keyboard. This "underglow" lighting effect is the first for a Razer keyboard and provides an added dimension of visual feedback and game integration.

NVIDIA has dropped the next piece of the Pascal puzzle into place. Dubbed the GeForce GTX 1070 Ti, it promises higher gaming frame rates and smoother VR experiences than the standard 1070 without completely blowing your budget. We've deployed the chip in several new graphics cards, including a range-topping ROG Strix model whose binned GPUs and beefy cooling are perfect for overclocking, and a streamlined ASUS Turbo that sticks to the essentials.

With 2432 CUDA cores, the GTX 1070 Ti boasts 27% more pixel-processing horsepower than the vanilla 1070. The 1683MHz Boost clock is the same, putting you within striking distance of the GTX 1080 at 2560 cores and 1733MHz. You get 8GB of dedicated video memory with each GPU; the Ti pushes GDDR5 to 8 Gbps, just like the GTX 1070, while the 1080 opts for pricier GDDR5X at speeds up to 11Gbps.

Reeven hereby announces the release of the RGB strip 'TWILA RGB'. The strip has a huge variety of multi-color lightning effects and can be synchronized with an RGB-enabled Motherboard, using a RGB 4-pin header. Made out of long lasting Polyurethane/PU, the chainable strip is especially durable and flexible. Twila RGB has an MSRP of US$16.49 and will be available starting November 2017.

REEVEN was established with a simple concept in mind: creating "Perfect user experience" in the computer market. It all started at a small office in Taiwan back in 2009, with a group of experienced and passionate engineers. Today, REEVEN is one of the most well-known suppliers of high performing computer components, holding numerous top-grade reviews and ratings.

Alpenföhn unveiled the Ben Nevis Advanced Black RGB CPU cooler, with market availability set for later this year. This tower-type cooler features an aluminium base from which four 6 mm-thick copper heat pipes make direct contact with the CPU to draw heat. These black heatpipes convey heat to the black aluminium fin-stack along the peripheries of the fins, while a central 8 mm-thick heat-pipe dubbed "shock killer pole" spreads heat between the fins, and dampens mechanical shocks. The signature feature of this cooler is an off-set fin-stack progression, which adds to clearance towards the memory area of your motherboard. Even with its fan installed, Alpenföhn promises clearance for the tallest DIMMs installed on the slot closest to the CPU socket.

Another key feature is its large 130 mm fan with RGB LED lighting. Four multi-color LEDs studded into the inner wall of the fan-frame projects light onto the white impeller of the fan. The fan takes in 4-pin PWM input, spins between 500 to 1,500 RPM, pushing up to 95.4 m³h of air, with a noise output ranging between 8 to 25.8 dBA. The cooler is capable of handling thermal loads of up to 150W. Measuring 130 mm x 74 mm x 159 mm (WxDxH), it weighs 630 g (including fan). The cooler supports most modern CPU socket types, including AM4, AM3(+), FM2(+), LGA2066 (up to 140W), LGA2011(v3), LGA115x, and LGA775.

Raidmax introduced the Cobra RGB line of all-in-one liquid CPU coolers. The line consists of two variants based on radiator size, the Cobra 120 RGB (120 mm x 120 mm radiator), and the Cobra 240 RGB (240 mm x 120 mm radiator). A key feature of these coolers is the fancy pump-block unit, which features a brushed faux-aluminium top, and an RGB multi-color LED diffuser, studded with four 16.8 million color diodes. You can control the color, brightness, and lighting patterns of the RGB LEDs with an included RF remote control. Additionally, you can also plug the block into a standard RGB LED header, and control lighting using ASUS Aura Sync RGB software.

The included 120 mm fans with these coolers, interestingly, lack any LED illumination. Taking in 4-pin PWM input, these fans spin between 500 and 2,000 RPM, pushing up to 88.3 CFM of air, with a noise output of up to 25 dBA. The cooler supports most modern CPU socket types, including LGA2066, LGA2011(v3), LGA115x, LGA775, AM4, AM3(+), and FM2(+), with the notable exception of TR4. The company didn't reveal pricing.

Colorful Technology Company Limited, professional manufacturer of graphics cards and motherboards, is proud to announce the arrival of its latest high-end motherboard: the iGame Z370 Vulcan X. The iGame series represents COLORFUL's flagship performance and gaming segment and the new generation of Z370 motherboards will be heralded by the new flagship iGame Z370 Vulcan X.

COLORFUL has made great strides in this new generation of iGame motherboards with the iGame Z370 Vulcan X utilizing a new color theme, going for a black and gray motif with metal textures to give it that striking aesthetic appeal. Improving on the previous generation also is the addition of full RGB lighting on the motherboard. Extended features on various models will also include GamerVoice 2.0 light effect interaction and smart temperature-based lighting.

Cooler Master has released the new MasterLiquid ML120L and ML240L RGB all-in-one liquid CPU coolers, which sound similar to the existing MasterLiquid 120 and 240 AIO coolers, but differ in having RGB lighting which appears to be the new norm for flagship CPU coolers in 2017. The new coolers come equipped with pre-programmed RGB lighting effects on both the pump and fan(s), and this can also be monitored via the included controller. In addition, Cooler Master provides an RGB cable splitter to help integrate the lighting with compatible LED control software from motherboard makers including ASUS Aura Sync, GIGABYTE RGB Fusion, MSI Mystic Light Sync and ASRock's RGB LED Utility. Both the ML120L and the ML240L RGB are compatible with the newer AMD AM4 socket and Intel LGA2066 socket in addition to mainstream sockets from both CPU manufacturers. Notably however, support for AMD's Threadripper platform is missing. Both AIOs use a dual-chamber pump, sleeved FEP tubing, and MF120R air balance fans that claim to have silence and performance optimization in mind. The ML120L and the ML240L RGB coolers are currently available on Newegg via a third-party seller for $94.99 and $114.99 respectively. Click on the story for more specs.

Today NZXT is announcing the all-new H Series PC cases showcasing its vision for modern PC building. The H700i, H400i, and H200i include the newly-developed, fully-integrated Smart Device controller providing the same capabilities as NZXT's highly-acclaimed GRID+ and HUE+ products. Each case comes build-ready with pre-installed RGB lighting and pre-wired Aer F fans, saving the cost and hassle of adding RGB and fan controllers.

The Smart Device also adds an audio sensor to measure fan noise, enabling a new feature called "Adaptive Noise Reduction." This intelligent, cloud-based algorithm leverages the power of shared data and machine learning to develop fan curves that can reduce system noise by up to 40%. A patent-pending cable management system makes it easy to keep your system neat and tidy, without wasting time on your wiring. And finally, all H Series cases feature a tempered glass side panel so you can show off the stunning results of your build.

G.SKILL International Enterprise Co., Ltd., the world's leading manufacturer of extreme performance memory and gaming peripherals, is very excited to announce the latest Trident Z RGB memory kit that boosts RGB-infused DDR4-4266MHz memory kits to a never-before-seen 32GB (4x8GB) configuration! Built from ultra-high performance Samsung B-die DDR4 ICs, this new DDR4 memory kit marks a new milestone as the fastest 32GB (4x8GB) RGB memory kit on the market thus far.

Just one week after the launch of the 8th Gen Intel Core processors and Z370 chipset motherboards, G.SKILL further fine-tuned the high-end RGB memory kits to reach even higher levels of overclocking speeds. Ever since the launch of Trident Z RGB almost a year ago, the largest capacity at DDR4-4266MHz was 2x8GB. In combination with the ASUS OptiMem technology, which complements the T-Toplogy layout that uses equalized trace lengths, four-DIMM memory configurations have improved stability and increased frequency headroom.

CORSAIR, a world leader in enthusiast memory, high-performance gaming and PC components hardware today announced a new addition to its acclaimed range of RGB cooling fans, the LL Series. 16 Brilliant independent RGB LEDs encircle each LL series fan and its central hub (12 LEDs in the outer loop and four in the inner), all controllable using CORSAIR LINK software to create a stunning symphony of color.

CORSAIR has managed to pack even more stunning RGB lighting into the LL Series, with both a 12 RGB LED loop around the fan's edge and an internal four RGB LED loop, creating a virtually limitless amount of color options. The included CORSAIR Lighting Node PRO allows for in-depth software lighting control for up to 12 CORSAIR RGB fans or eight CORSAIR RGB Lighting strips, making it easy to tie all your PC's RGB lighting together. With CORSAIR LINK software. So go ahead and turn the lights on, you'll want to see this.

MSI, the world leading motherboard manufacturer, is pleased to announce the availability of a new motherboard: X399 SLI PLUS. Perfect for content creators who are looking for a great performer with plenty of connectivity options, MSI's new X399 SLI PLUS is an optimized workstation motherboard, built for designers. Featuring heavy plated heatsinks, Military Class V components and numerous unique and patented performance enhancing features, this motherboard is the best choice for professionals looking for speed and stability.

Using a full black color scheme, the new X399 SLI PLUS enters the next generation PRO Series design concept by adding Mystic Light RGB to personalize any workstation. Lightning USB 3.1 Gen2 extends data transfer bandwidth options to provide the best USB 3.1 performance. M.2 Shield v2 helps stabilize fast SSD data signals and prevents throttling for the best M.2 SSD performance. STEEL ARMOR slots prevent PCI-E slots from sustaining damage by heavy graphics cards. Each feature on SLI PLUS has been designed and tested to achieve the highest quality standards and are geared for longevity and best performance. More performance-related features on the new X399 SLI PLUS are: DDR4 Boost, Turbo M.2 with RAID support, Audio Boost, X-Boost, Network Manager and many more.

Logitech has released an updated firmware that brings much more than the usual updates we see: it actually improves rated specs of their already released G203 Prodigy mouse. Case in point: Logitech's Chris Pate said that "We learned a lot of lessons in designing the new HERO sensor found in our latest Logitech G603 Lightspeed Wireless Gaming Mouse that could also be applied to the Logitech G203 Prodigy Gaming Mouse." Whether this was achieved through simple overclocking of some of the mice's internals, or simply some unused hardware capabilities that weren't reachable for some reason, it's unclear; what's clear is that the improvements are massive.

Sensor precision for Logitech's 6203 Prodigy has been increased by 33%, from a maximum 6000 DPI (adjustable from 200 DPI) to a maximum 8000 DPI. Maximum mouse speed and acceleration of have also been increased, from 200 IPS to 300 IPS and from 25G to 35G, respectively. Other Logitech G203 features include 1000 Hz USB report rate, programmable buttons with in-mouse storage of settings, and RGB lighting on the "G" logo. The G203's pricing was already reasonable with its base specs and the $39.99 in the U.S. €44.99 in the E.U., but with this update, the value is further increased. The firmware update in question can be downloaded via the latest Logitech Gaming software.

After a series of premium gaming keyboards,trusted by professional and discerning gamers worldwide, esports organisation Ninjas in Pyjamas and its gaming gear brand Xtrfy are now announcing the launch of the K3 - A mem-chanical keyboard for gamers of all levels. The new Xtrfy keyboard is built with every gamer in mind.The K3 combines a membrane-based construction and a new,mem-chanical key switch design.The result is a premium-feeling yet affordable gaming keyboard.

It's no news that a top-performing mechanical keyboard costs a bit more than what many gamers can afford. The K3 gives you the feeling of a mechanical keyboard in a membrane construction, and makes premium features available to all gamers," says Erik Jensen, CTO at Xtrfy. The keyboard is equipped with 19-key rollover and 1000hz polling rate for faster, more accurate response, and RGB LED illumination with 6-zone colour customisation and multiple lighting effects.With a metal plate base and dust and splash resistant key switches with a lifecycle of 20 million keystrokes, the K3 is a sturdy keyboard built for long-time performance.

BIOSTAR introduces the RACING Z370GT6 gaming motherboard, the 3rd generation of the popular BIOSTAR RACING series, that maximizes the potential of Intel's 8th generation Core desktop processors for gamers, content creators and modders. The RACING design has evolved with a brand new look; it now sports a fashionable gold and black luxury theme that is "tattooed" throughout the motherboard's PCB and heatsinks. In addition, the RGB lighting is much more vibrant with Advanced VIVID LED DJ giving users more lighting control than ever. The hardware has gotten stronger and more powerful with superior solid capacitors, dual-BIOS, PCI-E solid protection and more to keep gaming and media applications running smoother without hiccups.

New Generation, Fashionable Luxury RACING Look
The BIOSTAR RACING Z370GT6 sports the 3rd generation RACING Series aesthetics featuring a gold and black color theme with the gold treatment on the armor and "R" tattoo on the PCB and heatsinks (including the dual M.2).

Cooler Master seems to be gearing up towards launch of their MasterCase H500P ATX Chassis on October 10th, according to a product listing on Newegg. The MasterCase H500P was first pictured during this year's Computex. It's being touted as the successor to Cooler Master's HAF (High AirFlow) cases, boasting of 2x 200 mm fans with RGB lighting as front intakes.

The MasterCase H500P has been stylized with a high quality, 3D-printed exoskeleton look, and features a built-in vertical installation slot for your 2-slot graphics card of choice (which could pose problems due to airflow restriction, though we should reserve judgement for now.) There are cable management covers, a side window made of tempered glass, a PSU shroud, and radiator support stands at 120 mm, 140 mm, 240 mm, 280 mm and 360 mm for the front of the chassis; 120 mm, 140 mm, 240 mm, 280 mm and 360 mm for the top (with a maximum thickness clearance of 55 mm), and a 120 mm or 140 mm radiator on the rear panel. Front ports include 2x USB 3.0/ 2x USB 2.0 and Audio In & Out. The Cooler Master MasterCase H500P ATX Chassis is now available for pre-order from Newegg for $149.

ViewSonic Corp., a leading global provider of visual solution products, showcased the company's award-winning line of display products, with the new line-up of professional grade monitors from their VP series. The VP3881, VP2785-4K, and VP3268-4K provide screens with native resolutions of Wide Quad HD and 4K Ultra HD. These monitors from the VP series offer high-impact image reproduction for best-in-class performance. The VP3881, VP2785-4K, and VP3268-4K are ideal holiday gifts ideas for those who work with color-critical applications, from graphic design to video editing.

The ViewSonic VP3881 is a 37.5-inch curved screen display with stunning Wide Quad HD (3840x1600) resolution - providing the perfect combination of stunning detail and large screen size within an immersive curved ID. Featuring a unique ergonomic design, ultra-wide 21:9 aspect ratio, and integrated speakers, the VP3881 delivers a panoramic viewing experience ideal for video editing, content development, high-end entertainment, and other color-critical applications.

Today, SteelSeries announced the APEX 150 gaming keyboard, delivering durability and advanced features in an affordable package. The Apex 150 introduces SteelSeries' new membrane switches that provide an ultra-fast and quiet key feel with guaranteed 20-million click and splash resistance. The keyboard also features RGB lighting in five zones which are fully programmable with SteelSeries Engine software and compatible with SteelSeries apps such as Discord, PrismSync and the Audio Visualizer.

The Apex 150 features fully-programmable keys with advanced anti-ghosting and 24-key rollover to deliver fast-paced, accurate gaming. The quick tension keys are designed for fast reaction times; the tension membrane's design pulls the key into actuation, resulting in a tactile key feel and quiet operation. These switches are exclusive to SteelSeries.

CORSAIR, a world leader in PC components, high-performance gaming hardware and enthusiast memory, today announced a new addition to its line-up of performance RGB-lit DDR4 memory, VENGEANCE RGB White. Clad in a sleek new white heat spreader, VENGEANCE RGB White's RGB LED-lit lightbar appears brighter than ever, bringing a vivid burst of customizable color and a distinctive new look. Available in a wide range of speeds and capacities to suit any system and compatible with all current Intel and AMD DDR4 motherboard platforms, VENGEANCE RGB White brings an instant performance and visual upgrade to any PC.

With a legacy of memory performance stretching back more than 20 years, CORSAIR continues to give PC enthusiasts the room to push their systems to the limit, and VENGEANCE RGB White is no exception. The new white headspreader works to actively cool each memory module, maintaining performance and stability even at the highest frequencies. A custom performance PCB and specially designed lighting circuitry ensure there's zero performance impact when comparing VENGEANCE RGB White to similarly clocked DDR4 kits, while XMP 2.0 support on every kit makes sure running your memory at its rated speed is just a single setting away.

SteelSeries today introduced the Rival 110 gaming mouse. The most affordable mouse from the company to feature 1-to-1 tracking TrueMove optical sensor, the mouse features a 7,200 CPI sensor resolution, and 240 IPS tracking. You can adjust the resolution in increments of 100 CPI. This pseudo-ambidextrous mouse features six buttons in all, with two buttons located along its left side, making it better suited for right-handed users. The switches under the main buttons are rated for 30 million clicks. The mouse has a fixed weight of 87.5 g. The SteelSeries logo on top, and scroll-wheel inserts are embedded with RGB multi-color LEDs, which can be controlled using the SteelSeries Engine software. Available now, the Rival 110 is priced at USD $39.99.

ASUS today rolled out the Republic of Gamers (ROG) Swift PG27VQ curved gaming monitor. This 27-inch monitor with an 1800R curved TN-film panel, offers a native resolution of 2560 x 1440 pixels. Bolstering its gaming credentials are a high refresh-rate of 165 Hz, response time as low as 1 ms (GTG), and support for NVIDIA G-SYNC technology. If the 16.8 million colors put out from the display panel itself aren't "RGB lit" enough for you, the monitor features RGB LED elements illuminating a motif behind the panel, and below the monitor stand's pivot; which can be controlled using ASUS Aura Sync RGB software.

Besides putting up a show, the RGB LED elements can be made to work as ambient lighting, which adapts to the display. The GamePlus technology lets you draw OSD crosshairs and frame-rate counter; and GameVisual, which are display presets for various genres of games (FPS, RTS, RPG, etc.). Other key panel specifications include 400 cd/m² maximum brightness, 170°/160° viewing angles, and dynamic mega-contrast ratio. Display inputs include DisplayPort 1.2 (needed for G-SYNC), and HDMI 1.4 (lower than standard refresh rate). The stand offers basic tilt adjustments. The company didn't reveal pricing.

GeIL - Golden Emperor International Ltd. - one of the world's leading PC components & peripheral manufacturers announced EVO X ROG-certified RGB Gaming Memory. As world's first fully RGB illuminated DDR4 memory module with an ASUS ROG certification, EVO X ROG-certified RGB Gaming Memory combines a significant performance boost with RGB lighting effects to give enthusiasts an excellent overclocking and gaming experience.

ASUS ROG (Republic of Gamers) is recognized as the leader in PC gaming and overclocking performance with a record for delivering the most innovative hardcore hardware for gamers and enthusiasts. GeIL is proud to work with ASUS ROG to provide gamers the most innovative gaming memory, GeIL EVO X ROG-certified RGB Gaming Memory. When paired with certain ASUS ROG motherboards, an automatic performance boost will be enabled for a better overclocking experience.