Less Than a Year Since Its Inception, Razer is Closing its Razer Games Store
"That didn't last long" is what the user that brought us this story opened up with, and there's really not much more that can be said to encapsulate this event. Remember how Razer announced, in April of 2018, it would be introducing its own Razer Games Store, looking to grab a slice of the publishing revenue from Steam? Well, the project didn't quite pan out - whether because of its zSilver-associated rewards program or not, Razer is pitting this as part of its "realignment plans".
The Razer Game Store will close its doors at 1am PST February 28, with purchased games continuing to work, and pre-ordered titles shipping as planned. Discount vouchers, however, must be used before that date. TechCrunch reports that in a Q&A accompanying the announcement, Razer said it would "continue bringing games to gamers via other services." "We will be investing in other ways to deliver great content and introduce game promotions through Razer Gold, our virtual credits system," the company said. The Epic games store is developing at a relatively good pace, even if the titles are somewhat sparse - it has been nagging more and more high-profile launches from Steam's doorstep, as it did with Metro Exodus. So it isn't that much a problem of it being an impossible market to break in to - it just seems EPIC developed a wholly better strategy (businesswise) for it.
The Razer Game Store will close its doors at 1am PST February 28, with purchased games continuing to work, and pre-ordered titles shipping as planned. Discount vouchers, however, must be used before that date. TechCrunch reports that in a Q&A accompanying the announcement, Razer said it would "continue bringing games to gamers via other services." "We will be investing in other ways to deliver great content and introduce game promotions through Razer Gold, our virtual credits system," the company said. The Epic games store is developing at a relatively good pace, even if the titles are somewhat sparse - it has been nagging more and more high-profile launches from Steam's doorstep, as it did with Metro Exodus. So it isn't that much a problem of it being an impossible market to break in to - it just seems EPIC developed a wholly better strategy (businesswise) for it.
