Thermaltake, the leading PC DIY premium brand for Case, Cooling, Gaming peripherals, and enthusiast memory solutions, is excited to announce the first-ever swappable fan blade design here at Thermaltake, SWAFAN 12/14 RGB Radiator Fan. SWAFAN includes two types of fan blades, not only enabling users to orient the airflow direction depending on how you like it but, meanwhile, providing glorious full RGB lighting of the fan. From tech lovers, PC builders, PC enthusiasts to modders, we can all appreciate how functionally capable this design is and take full advantage of its convenience. In the following paragraphs, let's take a look at more details on SWAFAN 12/ 14 RGB.

SWAFAN 12/ 14 RGB literally features the swappable fan blade design, which provides more flexibility while building a PC. For example, users can adjust the airflow direction by simply swapping out the fan blades enclosed in the package. It is that easy. Via the incredibly smart design, users can build their dream PC without compromising the overall cooling performance and aesthetics. Plus, it is effortless to clean the fan blades by merely popping them out. It would save users so much time without uninstalling the whole fan to test out their ideal airflow or even just to clean, so users can spend their valuable time elsewhere. Even better, we enclose a bearing lubricant for you to take care of your fan after multiple swaps.

Thermaltake, the leading PC DIY premium brand for Case, Cooling, Gaming peripherals, and enthusiast memory solutions, unveils brand-new power supplies including GF3, iRGB, and SFX series. The GF3 series and the SFX series, in particular, are PCIe Gen 5 ready, meaning these power supplies come with a 12+4 pin interface and can natively support the upcoming RTX 4000 series graphics cards, and come in different wattages of your choice.

Let's start with the Toughpower GF3 series. The entire lineup is fully modular and designed with a native 12+4 pin PCIe Gen 5 connector and is compatible with Intel's ATX 3.0 specification, uncovering the new experience the next-gen PCIe has to offer. The GF3 1650 W, particularly, natively supports two PCIe 14+2 pins, making it possible to deliver power to two high-end graphics cards simultaneously. The fully modular Toughpower GF3 series comes in 1650 W, 1350 W, 1200 W, 1000 W, 850 W, and 750 W and is built to deliver 80 PLUS Gold efficiency. Aimed at providing the best performance, the Toughpower GF3 series comes with 100% high-quality Japanese capacitors and delivers reliable power, ensuring smooth and stable operation as well as steady and clean power through voltage stability.

Thermaltake, the leading PC DIY premium brand for Cooling, Gaming Gear, and Enthusiast Memory solutions, is constantly pushing limits to provide high- performance cooling solutions for all tech fans, PC builders, PC enthusiasts, and modders. This time, with no exception, introducing two all-new high-performance CPU water blocks, the Pacific W8 CPU Water Block with a full copper design and the Pacific W9 CPU Water Block with an acrylic design, are in stock for purchase now. Built with high-quality materials, the Pacific W8 and W9 CPU Water Blocks aim to suffice even the most demanding users seeking top-tier CPU water blocks.

Pacific W8 CPU Water Block features a copper top and base with anti-corrosive nickel plating; this provides a stunning mirror finishing and prevents material corruption while extending overall durability. On the other hand, the Pacific W9 CPU Water Block also has an anti-corrosive nickel plating copper base, but it comes with an acrylic top cover for a crystal clear inside view, allowing users to showcase colorful coolant passing through the Pacific W8 and the W9 CPU Water Blocks. Pacific W8 and W9 both feature a central inlet design with a jet plate in the middle of the water block, restricting the water flow for even coolant distribution through the optimized 0.2 mm micro-channels. By doing so, the copper plate can quickly transfer heat from the CPU into the coolant, ensuring better cooling efficiency and the best heat dissipation from the CPU.

Thermaltake, the leading PC DIY premium brand for Cooling, Gaming Gear, and Enthusiast Memory solutions, announces that Toughpower PF1 1050 W/1200 W—TT Premium Edition is now available for purchase via the TT Premium and Thermaltake worldwide network of authorized retailers and distributors.

Being the higher wattage models to the customer-beloved Toughpower PF1 series, the Toughpower PF1 1050 W/1200 W delivers 80 PLUS Platinum-certified efficiency, and levels up in cooling performance by featuring a 120 mm High Static Pressure Fan which can perform at a maximum operating speed of up to 2500 RPM. The second-generation hydraulic bearing, exceptional fan blades, and anti-vibration mounting system of the fan also helps to further its cooling performance.

Thermaltake, the leading PC DIY premium brand for Case, Cooling, Gaming peripherals and enthusiast memory solutions, is pleased to announce the Divider 370 TG ARGB Mid Tower Chassis and Divider 170 TG ARGB Micro Chassis, adding new members to the Divider Series. The new models emphasize on the ultimate airflow performance with a large airflow-optimized mesh front panel and the pre-installed ARGB PMW fans to offer better heat dissipation. The Divider 370 and 170 also maintain the excellent features of Divider series, the modern design with the unique panel that comprised a steel panel and a 3 mm scratch resistant tempered glass window on the left side, offers a visually divided look while offering a great view of interior. Divider 170 and Divider 370 are now be available in black and white.

Divider 370 and 170 are the next-gen gaming PC case, the ample interior space to support hardware and cooling solution can satisfy the demands of gaming enthusiasts. The Divider 370 has a room for E-ATX motherboard (12"x13") and up to a 360 mm radiator at the front and top, it also comes with three preinstalled three hydraulic bearing 120 mm ARGB PWM fans which can effectively lower the operation noise and enhance the thermal efficiency with excellent reliability. The distinguished ARGB PWM fan is designed to synchronize with ASUS Aura Sync, GIGABYTE RGB Fusion, MSI Mystic Light Sync, and ASRock Polychrome. It supports motherboards with a 5 V addressable RGB header, allowing you to control the lights directly from the software mentioned above without installing any extra lighting software or controllers. For Divider 170, it can support up to a Micro ATX motherboard and a 280 mm radiator at the front. Besides, the brilliant built-in two hydraulic bearing 120 mm ARGB PWM fans allow the system to achieve better cooling performance.

[Editor's note: you can find our in-depth review of the Tower 500 here]

Thermaltake, the leading PC DIY premium brand for Cooling, Gaming Gear, and Enthusiast Memory solutions, unveiled The Tower 500 Mid-Tower Chassis, the first mid-tower form factor model in The Tower series. The Tower 500 is a vertically designed case with three 4 mm tempered glass panels for panoramic viewing, which comes in two editions, black and snow. Not only does The Tower 500 have a modern appearance, but it also supports incredible hardware expansion and an advanced cooling configuration for comprehensive flexibility.

The Tower 500 has great hardware expandability which is capable of fitting up to an E-ATX motherboard (12"x12"), and up to eight 3.5" HDDs or four 3.5" HDDs plus eight 2.5" SSDs. Built for excellent cooling performance, The Tower 500 comes with two preinstalled 120 mm standard rear fans to prevent overheating of the CPU and GPU. What's more, thanks to its spacious interior, there is a wide range of selection for versatile cooling solutions. In total, up to eleven 120 mm fans can be fitted in the case to aid in airflow.

Thermaltake, the leading PC DIY premium brand for Case, Cooling, Gaming peripherals and enthusiast memory solutions, is excited to announce the launch of the first Low-Profile Mechanical Gaming Keyboard of the product line, the ARGENT K6 RGB Low Profile Mechanical Gaming Keyboard Cherry MX Red and Speed Silver, which are available for purchase now.

Thermaltake always strives to deliver better gaming experiences for users by offering more advanced gaming peripherals. We are also proud to announce that the ARGENT K6 RGB Low-Profile Mechanical Gaming Keyboard is the winner of the 2022 Red Dot Design Award. With the ARGENT K6 RGB Low-Profile Mechanical Gaming Keyboard Cherry MX Red/ Speed Silver, users can enjoy a comfortable typing experience thanks to its particularly low overall height. Cherry MX Low Profile RGB switches are rated at 100-million keystrokes, offering the most durable, precise, and responsive tactile feedback. Moreover, the ARGENT K6 RGB Low Profile Mechanical Gaming Keyboard Cherry MX Red/ Speed Silver come with a magnetic wrist rest to give maximum wrist support and comfort.

[Editor's note: we've already posted our in-depth review of the Divider 550 TG]

Thermaltake, the leading PC DIY premium brand for Case, Cooling, Gaming peripherals and enthusiast memory solutions, is thrilled to announce the worldwide availability of the Divider 550 TG Ultra ATX Mid-Tower Chassis, the first Thermaltake chassis with an LCD screen, allowing users to show off their unique style whilst monitoring PC real-time information.

Being the new variant of the Divider series, the remarkable feature of the Divider 550 TG Ultra ATX Mid Tower Chassis is the LCD screen on the top of the front panel, which provides a window to display likable images and GIFs, and monitor PC information such as CPU's real time temperature or RAM's current frequency. Supported by TT RGB PLUS 2.0 software, the chassis now has more customizable options to show ones' personality.

Thermaltake, the leading PC DIY premium brand for Case, Cooling, Gaming peripherals and enthusiast memory solutions, discloses the Versa T26 and T27 TG ARGB Mid Tower Chassis, and adding new members to the Versa Series. The new models support motherboards up to E-ATX and comes with three 120 mm preinstalled 5 V ARGB front fans which can sync with RGB motherboard software including ASUS Aura Sync, GIGABYTE RGB Fusion, MSI Mystic Light Sync and ASRock Polychrome. By pressing the RGB button, users can also play with 27 preset RGB lighting effects easily.

Designed with the same overall layout, both the Versa T26 and T27 TG ARGB Mid Tower Chassis feature a 4 mm tempered glass side panel but with a different front panel design; The front panel of the Versa T26 is mixed with tempered glass and mesh forming a diagonal arrangement, users can enjoy transparent viewing without compromising on cooling performance; For the Versa T27, the front panel is an airflow-optimized panel with perforated T-shaped intake cutouts, which is designed for massive airflow and at the same time representing the TT brand logo.

Thermaltake, the leading PC DIY premium brand for Case, Cooling, Gaming peripherals and enthusiast memory solutions, is pleased to announce the release of high-quality wireless headsets to the TT Gaming family - ARGENT H5 RGB Wireless Gaming Headset, offering fabulous sound performance without bothersome wires.

The ARGENT H5 RGB Wireless Gaming Headset can be connected via 2.4 GHz wireless or a 3.5 mm cable; it's charged via a USB connection, which allows the gaming headset to run up to 10 hours of battery life with RGB lighting, and 19 hours without switching on RGB lighting. The wireless gaming headset provides more flexibility so users can enjoy playing games, listening to music or watching movies at a longer distance as the wireless range is up to 10 meters.

Thermaltake, the leading PC DIY premium brand for Case, Cooling, Gaming peripherals, and enthusiast memory solutions, expands both all-in-one liquid coolers and air coolers by introducing new-colored products: TOUGHLIQUID 240 ARGB Sync Turquoise/ Racing Green All-In-One Liquid Cooler and TOUGHAIR 510 Turquoise /Racing Green CPU Cooler.

Adding more colorful models to the AIO liquid cooler series, the TOUGHLIQUID 240 ARGB Sync Turquoise/Racing Green All-In-One Liquid Cooler is a TOUGHFAN 12 equipped all-in-one liquid cooler with a built-in controller and rotational cap with 6 LEDs, which can be controlled by 5V RGB compatible motherboards. Notably, the TOUGHFAN 12 is a superior fan with speeds of up to 2000RPM and only 22.3dba of noise signature, offering excellent silent cooling performance. The TOUGHLIQUID 240 ARGB Sync Turquoise/Racing Green All-In-One Liquid Cooler is the best selection for users who are looking for a functional and good-looking All-In-One Liquid Cooler.

Thermaltake, officially announces the worldwide availability of TOUGHRAM RC DDR5 Memory. This series is the first DDR5 memory of Thermaltake's RAM collection, which comes in frequencies of 4800 MHz, 5200 MHz and 5600 MHz and with capacities of 32 GB (16 GB x2), offering enhanced performance. Thermaltake TOUGHRAM RC DDR5 4800 MHz is available now, followed by the 5200 MHz and 5600 MHz on March 3rd.

Being compatible with mainstream hardware and the latest AMD and Intel motherboards, the new DDR5 series comes with higher capacities, faster speeds and better performance than the previous generation. The TOUGHRAM RC DDR5 Memory has been through rigorous tests to select tightly-screened ICs, and features a built-in Power Management IC (PMIC) to enhance power supply stability; Additionally, the on-die error correction code (ECC) allows memory modules to correct errors automatically, further improving overall stability and reliability. With its doubled bank group architecture, the new TOUGHRAM RC DDR5 enhances access availability and brings you higher capacities without lag, leading the way to next-gen memory. What's more, the latest TOUGHRAM RC DDR5 Memory is compatible with Thermaltake's CPU and memory AIO cooler series, such as Floe RC and Floe RC Ultra Series, providing users more flexibility when it comes to matching PC builds.

Thermaltake, today launched the new TOUGHFAN RGB 12/14 High Static Pressure Radiator Fan and the Riing Trio 12 RGB Transform Radiator Fan at the 2022 Thermaltake Expo January Virtual Exhibition to offer more fan options to RGB fan lovers. All TOUGHFAN enthusiasts, we've heard your voice! The TOUGHFAN series has received numerous accounts of positive feedback, with the opinion that it will be even more amazing if this powerful fan can also shine and illuminate in PC builds. Hence, the TOUGHFAN RGB series was designed. It's the first RGB fan in the TOUGHFAN series, packed with 24 addressable LEDs around the fan frame, and is controlled by our TT RGB PLUS 2.0 Software and NeonMaker Light Editing Software.

Thanks to its special design, the TOUGHFAN RGB series now shines without compromising cooling performance. The TOUGHFAN RGB series is the best selection for those who are looking for an RGB cooling fan with the same cooling efficiency and stability as our non-RGB TOUGHFAN fans!

Thermaltake, the leading PC DIY premium brand for Case, Cooling, Gaming peripherals and enthusiast memory solutions, aims at providing better gaming experiences to users by offering more advanced gaming peripherals. This time, the latest gaming peripherals ARGENT K6 RGB Low-Profile Mechanical Gaming Keyboard, Damysus Wireless RGB Ergonomic Gaming Mouse, and Damysus RGB Ergonomic Gaming Mouse were presented at the 2022 Thermaltake EXPO January Virtual Exhibition.

To give a more comfortable typing experience, Thermaltake introduces the first Low-Profile Mechanical Gaming Keyboard of the product line. The ARGENT K6 RGB Low-Profile Mechanical Gaming Keyboard features an aluminium top plate with a floating keycap design, incorporating Cherry MX Low-Profile RGB Red and Silver mechanical switches rated at 50 million keystrokes, offering the most durable, precise, and responsive tactile feedback. Moreover, the ARGENT K6 Keyboard comes with a wrist rest made with synthetic leather to give comfort support to your wrists.

Thermaltake, the leading PC DIY premium brand for Cooling, Gaming Gear, and Enthusiast Memory solutions, is elated to present new custom cooling products, including a new cooling kit, a liquid cooling system dashboard for monitoring, and three new water blocks. Thermaltake strives to provide a better and more user-friendly cooling experience to all PC enthusiasts and DIY cooling lovers by providing a wide range of cooling components. This time, Pacific TF3 Liquid Cooling Dashboard, Pacific W8 CPU Water Block Full Copper, Pacific W9 CPU Water Block Acrylic, Pacific MX2 CPU Water Block, and Pacific CLM360 Ultra Liquid Cooling Kit were presented at the 2022 Thermaltake Expo January Virtual Exhibition.

The Pacific TF3, a 3-in-1 system monitoring dashboard, allows users to monitor the system's liquid pressure, liquid temperature and chassis ambient temperature simultaneously. Inspired by mechanical watches, the pointer-design display shows the results vividly at a glance, and can be synchronized with the TTG RGB PLUS 2.0 Software to show real-time status and to control its digital RGB backlight. The detection range of fluid temperatures is from 0°C to 99°C (32°F to 210°F), and there is also a warning alert for abnormal temperature and high-pressure changes.

Thermaltake, the leading PC DIY premium brand for Cooling, Gaming Gear, and Enthusiast Memory solutions, is proud to announce the launch of TOUGHRAM RC DDR5 Memory, the first DDR5 memory of Thermaltake's RAM collection, at the 2022 Thermaltake Expo January Virtual Exhibition.

Thermaltake's RAM product line covers a wide range of options, ranging from DDR4 2400 MHz to higher frequencies of up to 5600 MHz for our DDR5 modules, as Thermaltake continues to strive to meet its users' needs with the best products. This time, together with the latest TOUGHRAM RC DDR5 Memory, Thermaltake officially turns to a new chapter and officially enters the new generation of DDR5.

Thermaltake, the leading PC DIY premium brand for Cooling, Gaming Gear, and Enthusiast Memory solutions, is thrilled to bring out The Tower 500 Chassis Black and Snow Editions, the first mid-tower form factor in The Tower series, at the 2022 Thermaltake EXPO January Virtual Exhibition.

Inheriting the well-known vertically-designed appearance beloved by users, The Tower 500 comes in the size of (H)608 x (W)388 x (D)388 mm, which is bigger than The Tower 100 Mini-Tower chassis but smaller than the Tower 900 Supper-Tower chassis. Like other The Tower series models, The Tower 500 provides panoramic viewing by featuring three 4 mm tempered glass windows at the front, left, and right sides.

Thermaltake, the leading PC DIY premium brand for Cooling, Gaming Gear, and Enthusiast Memory solutions, is delighted to introduce new models to the customer-beloved Toughpower PF1 series - the Toughpower PF1 1050 W/1200 W TT Premium Edition, at the 2022 Thermaltake EXPO January Virtual Exhibition.

Delivering 80 PLUS Platinum-certified efficiency, the Toughpower PF1 1050 W/1200 W levels up in cooling performance by featuring a 120 mm High Static Pressure Fan which can perform at a maximum operating speed up to 2500 RPM. The second-generation hydraulic bearing, exceptional fan blades, and anti-vibration mounting system of the fan also helps to offer superb cooling performance.

Thermaltake, the leading PC DIY premium brand for Cooling, Gaming Gear, and Enthusiast Memory solutions, is proud to announce the continuous collaboration with Studio F. A. Porsche by revealing three new-colored ARGENT E700 Real Leather Gaming Chairs at 2022 Thermaltake Expo January Virtual Exhibition.

Thermaltake and Studio F. A. Porsche have re-imagined the traditional gaming chair, and took it to the next level in regards to aesthetic design, quality and engineering. Continuing the collaboration's common goal of pursuing uncharted experiences, Thermaltake unveiled three limited-edition new color—Turquoise, Sanga Yellow and Saddle Brown at our event livestream. The ARGENT E700 now has a total of 9 colors to choose from; including Glacier White, Space Gray, Storm Black, Ocean Blue, Flaming Orange, and Racing Green. The three new-colored models feature gloss finishes in a highly saturated color, bringing out the color intensity while maintaining scratch resistance.

Thermaltake, the leading PC DIY premium brand for Case, Cooling, Gaming peripherals and enthusiast memory solutions, is excited to reveal the Divider 550 TG Ultra, the first Thermaltake chassis with an LCD screen to let users monitor PC real-time information and display customized GIF or images, at the 2022 Thermaltake EXPO January Virtual Exhibition.

Being the first case with an LCD screen in the Thermaltake collection, the Divider 550 TG Ultra is an ATX mid-tower chassis with a 3.9" LCD screen on the top of the front panel, offering a new way to monitor your PC's performance at the same time to show your own personality. Focusing on both function and appearance, the Divider 550 TG Ultra provides a crystal-clear view through a tempered glass side panel on the left side which allows users to fully display and admire all the components of their build; on the right side, it keeps the unique features of the Divider series incorporating a special symmetrical triangular side panel design, and provides better thermal extraction through the small holes on the side panel.

Thermaltake, the leading PC DIY premium brand for Cooling, Gaming Gear, and Enthusiast Memory solutions, is delighted to introduce the launch of the Toughpower GF1 650/750/850 W Snow - TT Premium Edition. After receiving positive feedback for the Toughpower GF1 series, we wanted to provide even more options for users to choose from. While delivering 80 PLUS Gold-certified efficiency, the new models of the Toughpower GF1 Gold series retains all the features of the original version but comes in the color White. With its standard ATX form factor, the Toughpower GF1 650/750/850 W Snow series feature a 140 mm hydraulic bearing fan with intelligent RPM controls delivering a superlative cooling result. The fan noise is minimized as the Smart Zero Fan will only operate when the load exceeds 30% of the total power.

Besides that, its fully modular low-profile flat cables also helps make cable management easier, and the white cables level up the overall visual aesthetic, looking clean and neat. Aimed at providing the highest performance with the best quality, the Toughpower GF1 Gold series adopts high quality Japanese main capacitors and passes many severe tests, such as ripples being lower than 30 mV on +12V, +5V, or +3.3 from 0% to 100% load, and the voltage regulation is set to no more than ±2% for major rails and is stricter than Intel's standard of ±5%.

Thermaltake, the leading PC DIY premium brand for Cooling, Gaming Gear, and Enthusiast Memory solutions, is elated to announce the launch of TOUGHRAM XG RGB - White DDR4 Memory, a new edition of the high-end TOUGHRAM XG RGB series. The new white series comes with frequencies up to 3600 MHz, 4000 MHz, 4400 MHz and 4600 MHz and capacities up to 16 GB (8 GB x2), 32 GB (16 GB x2) and 64 GB (32 GB x2), giving users a wide range of selections. Now users can match up the same white-colored chassis and cooling components to create their own style and to form the ideal PC build, especially for those who are seeking an all-white theme, the White TOUGHRAM XG RGB DDR4 series can help you to achieve a more comprehensive all-white setup.

Being compatible with the latest AMD and Intel motherboards, the White TOUGHRAM XG RGB series has been through rigorous tests to select tightly-screened ICs, designed with a ten-layer PCB, constructed with 10μ gold fingers and 2oz copper inner layers to ensure high and stable performance. The White TOUGHRAM XG RGB series also carries an exclusive style from its appearance thanks to its special design, there are 2 different colors, detailing an aluminium trim with a chrome stripe in the middle which makes the TOUGHRAM XG RGB series stand out from your everyday RAM modules.

Thermaltake, the leading PC DIY premium brand for cooling, gaming gear, and enthusiast memory solutions, is pleased to announce their product compatibility with the latest Intel 12th Generation Alder Lake desktop processors and the availability of LGA 1700 mounting kits for its current desktop CPU coolers. All Thermaltake TOUGHAIR and TOUGHLIQUID coolers come bundled with the LGA 1700 socket bracket and fully support users upgrading to the new platform. Thermaltake also provides free upgrade kits for existing CPU cooler customers on qualifying products. Customers will need to contact Thermaltake to get their free LGA 1700 upgrade kit.

Intel Alder Lake desktop processors utilize a new socket, LGA 1700, which has more pins and is more prominent in size than the previous editions, will require a new mounting bracket to be compatible with the existing Thermaltake coolers. In the pursuit of creating the perfect user experience, Thermaltake TOUGHLIQUID and TOUGHAIR are ready for socket LGA 1700 out of the box, and the LGA 1700 bracket is included in the package. Meanwhile, users who have already purchased TOUGHLIQUID and FLOE RC liquid cooler can contact Thermaltake to receive an LGA 1700 free upgrade kit. Thermaltake Customer Support can be contacted by the direct line at +1 (800) 988-1088, live chat or via request form here.

Thermaltake, has been working hard to fulfill users' demanding needs for high-end cooling performance, and has announced that a total of 47 cooling products now support the new Intel LGA 1700 socket. Regardless of air coolers, All-in-one liquid coolers, or custom liquid cooling components, there are multiple choices for users to choose from. For those aiming to build a high spec PC that requires outstanding cooling performance, don't miss out on Thermaltake's two extended series originated from the well-loved TOUGHFAN series, the TOUGHAIR series, and the TOUGHLIQUID ARGB Series. To support the latest Intel LGA 1700 CPU socket, an upgraded mounting kit is required for your choice of Thermaltake compatible coolers.

Thermaltake, is delighted to announce a new collaboration with Studio F. A. Porsche, a union where exclusive functional design meets with cutting-edge gaming peripheral technology. Thermaltake and Studio F. A. Porsche have reimagined the traditional gaming chair, and took it to the next level in regards to aesthetic design, quality, and engineering. Together, Thermaltake and Studio F. A. Porsche have created a premium gaming chair that is not only exclusively designed for gamers. The new ARGENT E700 Real Leather Gaming Chair is also a great fit for the working professional and will be available in six special colors for users to select the best fit.

"The new ARGENT E700 Real Leather Gaming Chair is more than just a gaming chair - our goal was to find the perfect balance of refined ergonomics, convincing comfort and outstanding aesthetics. The result of this collaboration with Thermaltake defies any categorization - it is both a sporty gaming chair as well as an advanced office chair, executed in the best possible way", says Christian Schwamkrug, Design Director and Deputy Managing Director of the Studio F. A. Porsche.