Global technology brand HONOR today announced its groundbreaking AI-enabled hardware capabilities and a collaborative AI privacy protection architecture, showcasing its commitment to innovative empowerment in an AI-driven world, at IFA 2024. The HONOR MagicBook Art 14 represents a groundbreaking leap in laptop industry, transforming conventional laptop experience by infusing human-centric innovation with robust capabilities.

Showcasing the Vine-leaf Curves Design and Satin Enamel Spraying Technology, this laptop is a marvel of lightweight engineering, incorporating cutting-edge platform-level AI features alongside robust hardware and software solutions, ensuring unmatched productivity and user experience. Translating the lightweight and slim characteristics synonymous with smartphones to laptops, HONOR is introducing the so far lightest and slimmest AIPC to the market. The HONOR MagicBook Art 14 showcases the pioneering Topology Lightweight Structure, weighing just approximately 1 kg and measuring a slim thickness of 10 mm. Boasting an alloy body crafted from magnesium and a keyboard constructed with titanium, this laptop epitomizes a perfect balance of lightweight design and durability.

Other World Computing (OWC), a trusted leader in delivering high-performance, secure, and sustainable technology solutions that enhance and extend the life of Macs and PCs, today announced that its OWC Atlas CFexpress 4.0 Type B Memory Cards and OWC Envoy Pro Elektron USB-C SSDs have been approved for use by Blackmagic with its Blackmagic Cinema Camera 6K.

Previous OWC products approved for use with Blackmagic cameras include the OWC Atlas Pro UHS-II V60 and OWC Atlas Ultra UHS-II V90 cards, and the OWC Envoy Pro EX. "Blackmagic Design stands out among the very best of the best in the industry, recognized for its incredible quality and performance. We are therefore understandably delighted to have our CFexpress cards and USB SSDs approved for use with the Blackmagic Cinema Camera 6K," said Larry O'Connor, Founder and CEO, Other World Computing (OWC). "These new additions underscore why filmmakers and content creators around the world trust OWC to help them achieve their artistic vision, without compromise."

MSI is proud to announce the MAESTRO 300 gaming headset. Designed to set a new benchmark in MSI's headset lineup, the MAESTRO 300 features high-resolution 40 mm drivers fine-tuned by MSI with a lightweight, sturdy build quality designed for comfort with high-density memory foam earpads available in breathable mesh or protein leather for extended use. Combined with a detachable unidirectional cardioid microphone for maximum voice clarity without environmental noise, the MAESTRO 300 offers a well-balanced package.

MAESTRO 300: A Versatile Gaming Headset for Detailed Sound and Comfort.
The MAESTRO 300 is equipped with high-resolution 40 mm neodymium drivers, delivering a vivid soundscape that captures every detail in games, music, and movies. These drivers have been meticulously fine-tuned by MSI Audio Engineering to balance treble and bass, ensuring a rich, lifelike audio experience that enhances every moment of your entertainment.

Belkin, a leading consumer electronics brand for over 40 years, today announced 4 new products across its SoundForm audio category, underscoring Belkin innovation, quality and its commitment to building products more responsibly. Belkin International can be found on the IFA show floor, Exhibit Hall 3.2, stand #210.

Designed in its in-house labs at Belkin Global Headquarters in California, every SoundForm product undergoes 150 meticulous quality tests, ensuring perfection before it reaches consumer's ears. Design, sound quality, comfort, voice-calling performance, enhanced features and value are all considered with each new addition to the SoundForm portfolio.

Silkland, a tech brand specializing in cables and accessories, has released the first-ever 16K VESA-certified USB C to DisplayPort 2.1 cable to support the future of visual display technology, now available on Amazon. With support for 16K resolution, users can expect an unparalleled level of detail and realism, making the cable ideal for high-end computing, gaming, and professional applications. It is also backward compatible with 8K and 4K resolutions, ensuring a versatile and future-proof solution for all display needs.

One of the standout features of this cable is its bi-directional support, allowing it to connect USB C devices like laptops, phones, and tablets to DisplayPort monitors or connect DisplayPort devices like PC to USB C monitors. This flexibility makes it a versatile tool for a wide range of applications. Additionally, it is compatible with Thunderbolt 5/4/3, offering a plug-and-play experience with no drivers needed.

ORICO, a leading innovator in data storage solutions, is thrilled to introduce MagPro, a Magnetic Portable SSD designed specifically for iPhone 15 series users, especially those working with ProRes content. The latest iPhone 15 Pro and Pro Max models support recording videos directly to external hard drives in Apple's ProRes video format. Photographers and content creators use ProRes aiming for high-quality and extended video captures. MagPro delivers a significant storage boost for this large video format.

MagPro features advanced flash memory technology, and provides a seamless experience with no moving parts. This results in a faster read speed of 2000 MB/s and write speed of 1800 MB/s, ensures greater durability and higher reliability. Available in 512 GB, 1 TB, and 2 TB capacities, it's perfect for YouTubers, filmmakers, and other enthusiasts looking to produce and store high-quality video and photographic content.

SoundMAGIC, renowned for its high-value, high-performance audio products, is thrilled to announce the launch of its latest innovation: the P58BT ANC wireless headphones. Designed from the ground up with a fresh aesthetic and implementing cutting-edge technology, the P58BT ANC promises to redefine the standard for affordable, portable headphones.

Available to purchase on the 27th August in the UK and EU for £79.99/€79.99 from Amazon and other selected retailers. US price and availability is TBC and will be announced soon.

The Lenovo Legion ecosystem just got even more expansive, with a pair of new Lenovo Legion gaming displays and a slew of new Lenovo Legion Go accessories so gamers can min/max their devices and gaming sessions as they see fit.

Lenovo Legion Go USB-C Dock
The Lenovo Legion Go USB-C dock gives gamers a base station for their Lenovo Legion Go when not on the move, with a USB-C Power port (up to 100Wmax), 1G RJ45 port, full-function Type-C port, two USB-A 3.0 ports, and an HDMI 2.0 port that supports up to 4K at 60 Hz. The dock also has a 230 mm integrated Type-C cable to connect to the Lenovo Legion Go.

Kingston Digital, Inc., the flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today announced the addition of new red colored XS1000 External SSD, a small and incredibly sleek file backup solution. The XS1000 red joins the original all-black XS1000 and silver XS2000, expanding Kingston's external SSD product lineup. These external drives are extremely compact and under 29 grams to provide pocket-sized portability.

Kingston's XS1000 family offers read speeds up to 1,050 MB/s and large capacities up to 2 TB, providing ample room for storing countless photos, videos, games, and files. The drive comes with a USB-C to USB-A cable and an additional USB-A to USB-C adapter for maximum compatibility with newer and legacy devices. Small like a key fob, the XS1000 serves as a reliable companion for easy file backups, guaranteeing continuous access to your important documents, cherished memories and media files. Earlier this year, Kingston's XS1000 External SSD was named a winner of the 2024 Red Dot Award: Product Design. The Red Dot Design Award, established in 1955, is one of the world's largest and most prestigious design competitions, receiving more than 20,000 annual submissions from approximately 60 countries worldwide.

AV Access, a leading provider of Pro AV and AV over IP solutions, proudly announces the debut of the iDock C20 KVM switch docking station, the latest gem in its innovative iDock series. This cutting-edge device merges a dual monitor USB-C KVM switch with a versatile 12-in-1 docking station, empowering users to manage two laptops, dual monitors, and various peripherals seamlessly, amplifying efficiency in home office, learning, and gaming setups.

"Today's dynamic work landscape demands versatility, especially for professionals working from home, like graphic designers, programmers, and avid gamers. The iDock C20 4K KVM switch caters precisely to their multifaceted needs. It simplifies home office setup, streamlines desk space, reduces clutter, and substantially boosts productivity," explained Bill Liao, CTO of AV Access.

GIGABYTE today debuted its AMD 800-series motherboards with the launch of the premium X870E AORUS Master. This will go on to be the company's second most premium product on this chipset, as the company is also planning the X870E AORUS Xtreme. The AORUS Master is still packed to the gills with everything this chipset has to offer, along with high-end onboard devices. The board is built in the ATX form-factor, and draws power from a combination of 24-pin ATX and two 8-pin EPS power connectors. It offers a 16+2+2 phase digital VRM featuring 110 A power stages. The board is laid out on a premium 8-layer PCB. You get tall extruded aluminium heatsinks for the CPU VRM, and the topmost M.2 NVMe Gen 5 slot.

The AMD Socket AM5 is wired to four DDR5 DIMM slots that support up to 192 GB of dual-channel DDR5, at speeds of over DDR5-8000. It also puts out no less than three M.2 NVMe Gen 5 slots. Two of these are wired to the dedicated x4 interfaces from the AMD "Raphael" or "Granite Ridge" processor, while one of them subtracts 4 lanes from the board's PCI-Express 5.0 x16 PEG slot. The board's fourth M.2 NVMe slot is Gen 4, and wired to the chipset. The only other expansion slots are a couple of PCI-Express 4.0 x16 (electrical Gen 4 x1). Besides the M.2 slots, you get four SATA 6 Gbps ports completing the board's storage connectivity.

ViewSonic Corp., a leading global provider of visual solutions, introduces its latest XG36 Series gaming monitors. Designed for gamers aspiring to reach professional heights, the ViewSonic GAMING XG2736-2K and XG2536 stand out for their ultra-fast refresh rates, exceptionally low response times, and true-to-life visuals. These monitors deliver smooth, lifelike gaming experiences, empowering gamers to unleash their full potential.

"We believe the XG36 Series will be the ideal gaming partner," said Oscar Lin, General Manager of the Monitor Business Unit at ViewSonic. "The new XG36 Series is perfect for gamers looking to excel in competitive gaming, helping them unlock their full potential—whether they're training in a personal space, competing in a school esports club, or strategizing in a team gaming room. The XG36 Series empowers gamers to evolve from challengers to champions."

GameMax, an emerging brand of PC gaming components including gaming cases and power supply units, launches the F36 micro-ATX and F46 ATX gaming cases designed to support hidden-connector motherboards such as the ASUS BTF, MSI Project ZERO, and GIGABYTE STEALTH motherboards. These gaming cases feature a tool-free design for easy disassembly and installation.

The GameMax F36 and F46 gaming cases has a mesh front panel optimized for cooling. The cases come with pre-installed RGB cooling fans that deliver sufficient cooling out of the box. The F36 and F46 also feature a relocatable front I/O hub that can be placed either on top of the chassis or at the front giving builders more flexibility in their build. Both the F36 and F46 come in three models—black, white, and dark variants.

ViewSonic Corp., a leading global visual solutions provider, has announced the launch of the latest M1X and M1S portable projectors. Building on the signature designs of the ViewSonic M1 series, the new M1X and M1S projectors feature a patented 3-in-1 smart stand, enabling 360-degree vertical projection. These projectors also come upgraded with comprehensive horizontal & vertical keystone correction, allowing for side projection and enhanced setup flexibility. With Harman Kardon speakers and a built-in battery, these models ensure continuous entertainment experiences in both indoor and outdoor environments.

"We've observed consumers' evolving lifestyles, with a greater demand for dynamic visual experiences and on-the-go convenience," said Dean Tsai, General Manager of Projector & LED Display Business Unit at ViewSonic. "When we launched the first-generation M1 in 2019, we've consistently received positive feedback from the market. Now, as part of our commitment to innovation and user focus, we're excited to launch the new M1X and M1S projectors. Designed with user convenience in mind, these new models enhance setup possibilities with upgraded features, delivering a more versatile audiovisual experience for entertainment anywhere."

GameSir, a World-renowned brand in gaming peripherals, is proud to announce the launch of the GameSir G7 HE Iron Man officially licensed, limited edition wired controller. This stylish new controller, designed for Xbox Series X|S, Xbox One X|S, Windows 10/11, and Steam, brings the precision and excitement of Tony Stark's iconic suit to the fingertips of gamers. The GameSir G7 HE Iron Man limited edition wired controller is available for £59.99/$59.99 from the GameSir Official Website.

The GameSir G7 HE Iron Man controller is officially licensed by Marvel and features Iron Man's classic red and gold colors, along with an image of this popular superhero. Holding this controller allows gamers to channel the power of Iron Man, making it a unique addition to any gaming setup. The GameSir G7 HE Iron Man controller stands out with its Hall Effect sticks and triggers, ensuring exceptional durability and precise control. The GameSir Hall Effect sensing stick boasts a lifespan of up to 5 million cycles and features wear-resistant anti-friction rings for anti-drift performance. The Hall Effect magnetic triggers offer consistent travel distance and depth, providing smooth and precise control, crucial for racing, FPS, and action games. They are even accurate up to 0.1 mm, providing extremely accurate movement.

Cable Matters, a leader in developing cutting-edge connectivity solutions, introduces a USB4 20 Gbps Switch, meeting the diverse needs of today's dynamic remote workforce. This versatile, powerful device seamlessly blends performance, adaptability, and cost efficiency, offering users an unparalleled connectivity solution.

"The vision of this product grew from the needs of today's remote workforce," says Jeff Jiang, CEO of Cable Matters. "People are doing more than ever with multiple devices and require connectivity solutions that provide performance and flexibility at an affordable price." Unlike traditional switches, the USB4 20 Gbps Switch is engineered to handle two USB-C, USB4 or Thunderbolt enabled devices concurrently, effortlessly scaling to match the demands of gadget-intensive users. Users can instantly share a USB-C, USB4 or Thunderbolt monitor or docking station between two devices, and easily switch between them using either the unit's button or the included remote control.

CTL, a global cloud-computing solution leader for education and enterprise, announced today the introduction of the new CTL Chromebook PX111E Series. These 11.6" Chromebooks equip students with the essential processing and connectivity they need in a durable, sustainable device. Easy ChromeOS device manageability combined with CTL's Life Cycle Services reduces the burdens of deployment and device management for IT departments.

"We've introduced several new Chromebooks lately, and this is our newest 11.6" entry-level device built for the rigors of daily student use. We have tested it to MIL-STD-810H standards, added a durable 180 lay-flat hinge, and even shoved it off desks to ensure survivability. When combined with the power of Google for Education, Intel N100 processing, Wi-Fi 6E, and other advanced technologies, the PX111E Series will serve students for years to come," said Erik Stromquist, CEO of CTL.

Leading gaming accessories maker Turtle Beach Corporation today announced two new additions to its lineup of innovative gaming mice, the wireless Turtle Beach Kone II Air and wired Kone II ergonomic gaming mice, are available for pre-order at participating retailers worldwide and from www.turtlebeach.com. The Kone II Air and Kone II come in Ash Black or Artic White and are available for $119.99 MSRP and $69.99 MSRP, respectively.

"The iconic Kone AIMO has a long and illustrious history in gaming and is considered by many to be one of the greatest ergonomic mouse designs ever, and we've spent years ensuring its successors, the wireless Kone II Air and wired Kone II, will be just as lauded," said Cris Keirn, CEO, Turtle Beach Corporation. "The new Kone II mice are great additions to our expanding PC peripherals lineup and offer an abundance of innovative features on top of best-in-class ergonomics to deliver enhanced precision, pinpoint accuracy, and lightning-fast response times."

Today, Google has announced that it will discontinue all of its Chromecast products, as the company is transitioning to the Google TV Streamer, which offers a very different form factor to its Chromecast products. Over the past 11 years, Google has sold some 100 million Chromecasts over a handful of different generations of products with quite different feature sets. The most recent addition launched in 2022 and Google has promised to continue to support the latest generations of Chromecast devices for now, although the company didn't say for how long.

The Google TV Streamer moves away from the HDMI dongle design, which some might see as a mistake by the company, but those wanting a set-top-box type device will on the other hand be pleased. The white (porcelain) or grey (hazel) slate isn't the most attractive design maybe, somewhat due to the choice of colours by Google, but it's what's on the inside that counts, right? Although Google didn't reveal the CPU used, the company claims the Google TV Streamer is 22 percent faster than the Chromecast with Google TV, comes with 4 GB of RAM and more importantly, it has 32 GB of built-in storage, compared to 8 GB for its latest generation of Chromecast devices.

Cable Matters, an industry leader in connectivity solutions, is excited to announce the integration of Thunderbolt Share technology from Intel into its existing Thunderbolt 4 Docking Station. This enhancement brings unprecedented Windows PC-to-PC connectivity and collaboration capabilities to the popular 16-in-1 docking solution.

Thunderbolt Share is an innovative software application that enables fast and seamless Windows PC-to-PC connectivity. By leveraging the power of Thunderbolt 4, users can now transfer files, share storage devices, and enjoy smooth screen sharing with minimal latency, enhancing productivity and collaboration.

EIZO presents the FlexScan EV4340X, a particularly powerful monitor that has been specifically developed for workplaces where maximum overview is required. With its large screen diagonal of 42.5 inches, the EIZO FlexScan EV4340X is predestined for use in control rooms, control stations, trading centers or similar work environments: Thanks to its high 4K resolution (3,840 x 2,160 pixels), it displays four times as much information as a Full HD monitor and more than twice as much as a WQHD display. With a fine pixel density of 104 ppi, every detail remains recognizable.

The EIZO FlexScan EV4340X fits perfectly into the intended installation with modern connectivity. In addition to two HDMI inputs and a DisplayPort connection, the monitor offers full USB-C docking functionality including DisplayPort Alt Mode, transmission of video, audio and USB data signals and a power supply of up to 94 watts. The FlexScan EV4340X is therefore an ideal match for notebooks, which always come with fewer connections from the factory and even have a stable Ethernet connection thanks to the monitor's integrated LAN port.

Full layout for full freedom—The SKILLER SGK50 S2 combines all the advantages of our hot-swap gaming keyboards with a comprehensive 96 percent layout. The switches and keycaps of the S2 can be hot swapped as and when desired, and the functions of all the keys can be customized thanks to VIA and QMK compatibility. A polycarbonate plate and double-layer silicone damping also ensure that this mechanical keyboard sounds just as good as it looks.

Pre-Installed Gateron Switches—Red, brown, or would you prefer yellow? The SKILLER SGK50 S2 is available in three different versions, providing a choice of pre-installed Gateron switches with either linear or tactile feedback. Or do you prefer the personal touch? With the SKILLER SGK50 S2, that's no problem! Switches of your choice with 3 or 5 pins can be easily installed and used. Of course, the tools required for hot swapping are already included with the keyboard.

Display specialist AOC proudly presents the U27B3CF, a 27" (68.6 cm) 4K monitor that combines stunning visuals with easy-to-use USB-C connectivity. Designed for home users, flexible professionals and creatives who demand both quality and functionality, this monitor sets a new standard for workplace efficiency.

Unmatched clarity and modern connectivity
Featuring a 27" IPS panel with 4K UHD resolution (3840x2160), the AOC U27B3CF delivers crisp, lifelike images with a 163 PPI density - perfect for professionals who value both screen real estate and image quality. This combination allows users to view multiple documents, spreadsheets or applications side-by-side with crisp text and vivid visuals. For creative professionals, the high pixel density enables precise work in photo editing and graphic design, making the most of every inch of screen space.

With the OfficePal Combo Adapter, connecting different devices is quick and easy. The ultra-slim adapter has a scratch-resistant aluminum casing and can be connected to an end device via USB-C. The adapter then provides additional USB-C or USB-A ports as well as HDMI and RJ45 network connections.

Simple Connection
Via the integrated USB-C cable, the OfficePal Combo Adapter can be easily connected to a PC, laptop or notebook and expands the connection options without the need for a driver.

Award-winning designer of personal audio technology JLab, today announces the UK availability of its JBuds Lux ANC Wireless Headphones. The new over ear headphones are JLab's first foray into the higher end headphone market, delivering a suite of advanced features like Immersive Lab quality sound, smart active noise-cancelling, spatial audio support, and Bluetooth. These features, paired with impressive 40 mm drivers for expansive sound and up to 70 hours of playback, make the £79.99 JBuds Lux ANC headphones a no-brainer for anyone looking for a premium listening experience at a great value. The new headphones are available from the JLAB UK website, Argos, Very, JD Williams and John Lewis and Amazon in three different colorways, cloud white, graphite, sage and mauve.

"Everyone deserves to experience the magic of exceptional audio quality. However, not all music lovers have $300 to spend on great headphones. We took that as a challenge," says JLab CEO Win Cramer. "The JBuds Lux ANC wireless headphones redefine the category, demonstrating how much is possible at a relatively low entry point. We integrated the best Bluetooth technologies, exceptional noise-canceling capabilities, an incredibly comfortable platform, and all the bells and whistles to produce exceptional sound. Lux offers an unparalleled listening experience for sub-£100 headphones, and we can't wait for you to try them on for size."