Creative Technology today announced the release of the Sound Blaster GS5, a sleek and compact soundbar designed to elevate the audio experience while taking up minimal space. With versatile connectivity and exceptional audio performance powered by SuperWide technology, the Sound Blaster GS5 creates a wider, more immersive soundstage—perfect for intimate gaming sessions or cozy movie nights with family and friends.

Despite its compact size, this soundbar packs a punch with deep bass and crystal-clear sound. It is powered by advanced full-range racetrack drivers and a built-in port tube with a peak power output of up to 60 W, making every sound—from subtle whispers to dramatic explosions—come alive.

Lenovo elevates productivity and enjoyment on-the-go with Chromebook Duet (11", 9) and Chromebook Duet EDU G2, two 10.95-inch convertible laptops with 2K display that balance design and performance. Encased in a full metal chassis with Corning Gorilla Glass for ultimate durability and complemented by a soft protective folio, the Chromebook Duet (11", 9) is a portable companion that entertains, adapts, and encourages you to create. A learning resource for students and teachers, the Chromebook Duet EDU G2 takes durability to the next level with a rugged case and detachable keyboard.

"Modern society is constantly on the move, a challenge to traditional notions of productivity and leisure based on being stationary, while underscoring the necessity of having a portable and efficient laptop," said Benny Zhang, Executive Director and General Manager of Chromebooks in Lenovo's Intelligent Devices Group. "The Lenovo Chromebook Duet and Lenovo Chromebook Duet EDU G2 powered by MediaTek Kompanio 838 processor with AI-enabled NPU are versatile companions for work, play, learning and everything in between."

Today, Bose welcomes a new addition to its iconic SoundLink Bluetooth speaker family: the SoundLink Home Bluetooth Speaker. Compact yet powerful, the SoundLink Home Speaker delivers premium sound in a sleek design capable of blending seamlessly into any room. Wireless and versatile, it offers great acoustics and aesthetics — capable of tuning any space to your musical mood.

Premium, proven audio with no fuss, just music
Hear every note as a full-range transducer and dual passive radiators turn vibrations into deep bass that fills any room, producing a sensorial experience defying its size. The SoundLink Home Speaker has been optimized for flexibility with a USB-C audio input to plug and play from a laptop or any other music source. Turn up the volume by linking two SoundLink Home speakers together to create a unique stereo experience using the speakers as left and right channels.

Infineon Technologies AG today announced the addition of the EZ-USB FX20 programmable USB peripheral controller to its EZ-USB product family. It enables developers to create USB devices that meet the highest performance requirements in AI, image processing and emerging applications. The EZ-USB FX20 peripheral controller offers high-speed connectivity with USB 20 Gbps and LVDS interfaces, increasing the total bandwidth up to six times over its predecessor, the EZ-USB FX3.

"With the growing popularity of USB devices, the demand for compatible and adaptable USB controllers is increasing," said Ganesh Subramaniam, Senior Vice President and General Manager of the Wired Connectivity Solutions Product Line at Infineon. "Therefore, we are continuously improving the features and performance of our EZ-USB peripheral controllers and are pleased to support developers with our new addition to the product family, providing them with a flexible component to create powerful and advanced applications."

This monitor brings brilliant color, connectivity, and a package of other features that level up anyone's workspace. The Philips 27B2U6903, the latest addition to the Philips business monitor line-up, comes with state-of-the-art technology, such as UHD 4K resolution and Thunderbolt 4 connectivity, which aim to make anybody's everyday tasks smoother and of better quality.

For professionals looking to improve their online visual experience, this monitor is an ideal fit. Not only is its IPS LED panel equipped with a powerful 3840 x 2160 (4K UHD) resolution, but it also has 1.07 billion colors and covers a wide color gamut allowing colors to come to life on screen. Another top-notch feature listed on the Philips 27B2U6903 is Thunderbolt 4 connectivity. Not only is this a powerhouse of a feature on its own, but it is especially suited for business. All through one connection, users can build a dual-screen setup via daisy-chaining, transfer data to external devices at superfast speed, and charge connected devices at a power of up to 100 W. Also in the mix for the connectivity is the monitor's Ethernet connection via RJ45, which enables users to access a stable wired network connection at a higher bandwidth via Thunderbolt 4 or USB-C.

From the creator of the groundbreaking line of Arctis Nova headphones, SteelSeries.com, the original esports brand that fuses gaming and culture, today introduces Arctis GameBuds. The role that gaming plays in moving culture forward is essential and SteelSeries set out to push boundaries and solve problems for those living a "gaming lifestyle" in today's rapidly changing world. The goal was simple, reinvent the world's number one premium gaming headphones - within a pair of gaming earbuds. Whether the pain the points are related to the fact that gamers couldn't connect to a PS5 or Xbox via Bluetooth, or the status quo was poor gaming audio quality and bad microphone communications in traditional earbuds, or the inability to utilize a single pair of earbuds across multiple platforms, or fatigue and poor battery life from all-day use, the introduction of SteelSeries Arctis GameBuds solve multiple problems for gamers.

As an industry first, SteelSeries is introducing a unique feature set for gaming earbuds, including Arctis App connectivity featuring parametric EQ customizations with 100+ game-specific audio presets that can be changed on-the-fly while in-game, 360° Spatial Audio, and Active Noise Cancellation (ANC), a Quick-Switch Wireless System, and stable ultra-low latency wireless 2.4Ghz connectivity with a new USB-C nano dongle. The design, development, and engineering required creating a new custom next-gen wireless chipset, co-developed with a key technology partner, that allowed the brand to push the boundaries of innovation. The result is a better player experience and better audio for the games people play - in an all-new form factor.

LG Electronics (LG) announces that its webOS Hub platform is now available for third-party gaming monitors. This expansion follows the company's previous rollout of the webOS Hub platform to third-party smart TVs and smart monitors, addressing the increasing trend of gaming monitors and smart monitors being equipped with OTT streaming services.

The new platform features, customized for gaming monitors, include VRR 180 Hz, providing gamers with an optimal environment free from stuttering or tearing. The platform also maximizes user convenience with various connectivity options, including wired and wireless keyboards and mouse, DisplayPort and USB-C type. Additionally, the Game Dashboard and Game Optimizer allow users to easily configure the optimal settings for each game. The Game card app provides easy access to content, including cloud games.

Detailed specifications and a somewhat blurry slide showing off all the details of MSI's upcoming high-end MEG Z890 Unify-X motherboard have leaked courtesy of @ChamberTech_ on X/Twitter. The motherboard is likely to appeal to those looking to squeeze every extra bit of performance out of their new Ultra 200K series CPU when they launch next month. You get support for memory speeds of up to 10,000 MT/s and with only two DIMM slots, it might be able to go even higher with the latest DDR5 CUDIMMs. The board also sports a 110 Ampere 20+1+1+1 VRM design on an eight layer PCB, and it also ships with what MSI calls an OC Tuning Controller, suggesting the board is targeting overclockers.

MSI has included a pair of PCIe 5.0 x16 slots for GPUs that presumably operate in dual x8 mode when both slots are in use, and a third PCIe 4.0 x16 slot that operates in x4 mode, as well as a single PCIe 4.0 x1 slot. There's also no less than six M.2 slots, of which two are PCIe 5.0 and one PCIe 4.0, as well as six SATA ports. Where things get a bit interesting is in the network connectivity, as the slide claims that the board features a 5 Gbps Intel Killer Ethernet interface, which is the first we've heard of such a thing, as well as an Intel Killer Wi-Fi 7 and Bluetooth 5.4 module for wireless connectivity.

ASUS today announced the TUF Gaming GT502 Horizon, a mid-tower PC case with a seamless panoramic view, exceptional cooling and unbeatable style. The front pillar that separated the front and side tempered glass panels on the original GT502 has been removed to give users a seamless window into a build that stretches nearly halfway around the entire case.

Advanced reinforcement techniques strengthen the TUF Gaming GT502 Horizon to maintain its structural integrity without the support of a front pillar. It can comfortably withstand up to 30 kg of weight from above, and its sturdy fabric handles are perfectly capable of helping users adjust the position of their PC, as they could with the original GT502. The TUF Gaming GT502 Horizon is also available in two colors: Classic Black and Snowy White, with color-matched modular cables.

ASUS Republic of Gamers (ROG) today announced the Falchion Ace HFX, a 65% analog wired gaming keyboard engineered for gamers who demand precision, speed, and customization. Featuring ROG HFX Magnetic Switches and an 8000 Hz polling rate, this ultra-compact keyboard sets a new standard in gaming peripherals. The ROG Falchion Ace HFX masterfully incorporates arrow and navigation keys into a 65% keyboard layout. At just 315 mm in length, it's almost the same size as a 60% keyboard, so gamers can enjoy all the functions of a normal keyboard while saving desktop space.

The ROG Falchion Ace HFX comes equipped with pre-lubed magnetic switches that are designed for a solid feel and lightning-fast, ultraprecise performance. With a lifespan of 100 million keypresses, these switches use high-quality POM plastic for the stem and bottom housing and PC for the top housing, ensuring ultrasmooth keystrokes. The innovative walled stem design enhances stability while keeping out dust, making this keyboard durable and reliable for intense gaming sessions. What really sets the Falchion Ace HFX apart is its customizable actuation range, which allows gamers to adjust the actuation point from 0.1 to 4.0 mm to match their gaming and typing experiences. This adjustment can be easily managed through the rear-mounted multifunction button and touch panel or via the Armoury Crate or Armoury Crate Gear software, providing flexibility and fingertip control.

Logitech G, a brand of Logitech and leading innovator of gaming technologies and gear, introduced today at Logi Play the Logitech G ASTRO A50 5th Generation Wireless Gaming Headset and Base Station. It joins its bigger brother, the A50 X, to form the new A50 family of high-performance gaming headsets with advanced feature sets for multi-platform gamers.

The A50 Generation 5, now with PLAYSYNC AUDIO, is based on the same architecture as our award-winning A50 X, offering a streamlined and versatile feature set tailored for multiplatform gamers. The new PLAYSYNC AUDIO feature is designed specifically for players who want to use USB for seamless audio switching between console and PC platforms and don't require HDMI video switching.

PowerA, a division of ACCO Brands and a global leader in enhancing interactive entertainment with officially licensed gaming accessories, proudly announces the expansion of its renowned FUSION Line with two new controllers designed for gamers seeking an edge: the FUSION Pro Wireless Controller for Xbox Series X|S with Lumectra and the FUSION Pro 4 Wired Controller for Xbox Series X|S. These controllers offer pro-level gameplay, combining cutting-edge features with PowerA's signature design and functionality, starting at just $69.99.

The first ever FUSION Pro Wireless Controller for Xbox and PC delivers an unparalleled gaming experience, featuring stunning Ghost RGB LED lighting, intuitive customization options, and pro-grade enhancements like Hall Effect thumbsticks and triggers, low-latency wireless connectivity, and four advanced mappable buttons. Meanwhile, the FUSION Pro 4 Wired Controller offers a premium build with highly anticipated features such as Hall Effect thumbsticks and triggers, and Dual Rumble Motors, all at a budget-friendly price. Both controllers include the new patent pending Quick-Twist adjustable height thumbsticks allowing gamers to adjust the height of either thumbstick with a simple twist. No need to manage removable parts. Both controllers are available now at PowerA.com, Amazon, and major retailers where gaming accessories are sold, with MSRPs of $149.99 and $69.99, respectively.

GameSir, a leading brand in gaming peripherals, proudly introduces its T7 wired controller. Featuring Hall Effect sticks and triggers, the T7 controller guarantees durability and precise handling for gamers. Compatible with Xbox Series X|S, Xbox One X|S, Windows 10/11 and Steam, the T7 blends functionality and style with its three colour choices too.

Equipped with GameSir non-contact magnetic Hall Effect technology, the controller's sticks are designed to remain wear-free throughout their lifetime. This advanced technology ensures an impressive lifespan of up to 5 million cycles, effectively preventing stick drift and guaranteeing reliable, durable performance for gaming on Xbox, PC, and Steam. Precision-tuned Hall Effect analogue triggers are also built-in, which offer a consistent, smooth pull. This feature is particularly beneficial for racing games, providing the confidence needed to enjoy a seamless and responsive gaming experience. The precision of these triggers ensures that every input is accurate, enhancing overall gameplay.

Koss Corporation (NASDAQ Symbol: KOSS), the U.S. based high-fidelity Stereophone manufacturer and creator of the world's first SP3 Stereophone in 1958, celebrates the 40th Anniversary of the Koss Porta Pro with the introduction of the next generation Koss Porta Pro Wireless Bluetooth Headphones.

The evolutionary Koss Porta Pro Wireless combines the legendary sound and the iconic design of the Koss Porta Pro Classic headphones with the convenience and freedom of true wireless, with Bluetooth.

ViewSonic Corp., a leading global provider of visual solutions, launches the ColorPro VP2776T-4K, the company's first Thunderbolt 4 monitor. This monitor enables creative professionals to accelerate workflows with rapid data transfer and offers complete connectivity through its docking station. In addition to Thunderbolt 4, the VP2776T-4K delivers exceptional color precision with 98% DCI-P3, 100% sRGB color coverage, and Delta E < 2 accuracy, while offering stunning clarity with 4K UHD resolution and HDR 400.

Oscar Lin, General Manager of the Monitor Business Unit at ViewSonic, stated, "ColorPro monitors are renowned for delivering industry-leading color accuracy and visual performance, making it the preferred choice for creative professionals. Building on the success of the VP2776, we've taken the VP2776T-4K to the next level by incorporating Thunderbolt 4 technology, providing the speed and versatility that today's videographers, animators, and 3D designers need to elevate their craft
effectively without interruption."

Apple today announced a groundbreaking new lineup of AirPods models and features. The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, and today, customers can choose between two distinct models: AirPods 4 and AirPods 4 with Active Noise Cancellation (ANC). AirPods Max now come in midnight, starlight, blue, purple, and orange, and offer USB-C charging for more convenience. This fall, AirPods Pro 2 will introduce the world's first end-to-end hearing health experience, delivering active Hearing Protection, a scientifically validated Hearing Test, and a clinical-grade Hearing Aid feature.

AirPods 4 and AirPods Max will be available to pre-order starting today, with availability in stores beginning Friday, September 20. New hearing health features will be available this fall for AirPods Pro 2 users in more than 100 countries and regions.

Ultimate Ears, a brand of Logitech, today announced the addition of MINIROLL to its portable BluetoothⓇ speaker portfolio. The new speaker features a hookable silicone strap for quick and secure attachment to a bike, boat, bag, or even belt loop. With its compact size, lightweight build, and river rock-inspired design, MINIROLL is a go-anywhere speaker that can accompany users from one activity to the next, enabling a seamless audio experience along the way.

"MINIROLL started with a consumer ask. We heard our fans loud and clear: they wanted a speaker that could strap in and go anywhere to keep up with their active lifestyles," said Jonah Staw, general manager of Ultimate Ears. "This led our design and engineering teams to build our most portable speaker, showing how passionate consumers can drive innovation."

UGREEN, a leading innovator in consumer electronics, is set to showcase its latest Ugreen Uno Series at IFA 2024 in Berlin, Germany, from September 6-10, highlighting a lineup of innovative fast-charging products designed to deliver a fun and fast charging experience for iPhone users under the theme "Activate You".

The UGREEN Uno series offers fast and fun accessories designed specifically for iPhone users, including wired PD chargers that provide high-wattage fast charging, as well as the latest Qi2 magnetic wireless charging devices compatible with Apple's MagSafe, along with hubs and cables. The Ugreen Uno Series flagship products include the UGREEN Uno Charger 100 W, UGREEN Uno Magnetic Wireless Power Bank 10000mAh 15 W, and UGREEN Uno 2-in-1 Magnetic Wireless Charger 15 W. These innovative chargers and power banks are designed with "Fast and Fun Charging" in mind. The Groovy, unique robot appearance can be cool and cute. During the charging process, the TFT Screen could support the display of more cute emojis, offering a more interesting experience to the users.

Global technology brand HONOR today announced its groundbreaking AI-enabled hardware capabilities and a collaborative AI privacy protection architecture, showcasing its commitment to innovative empowerment in an AI-driven world, at IFA 2024. The HONOR MagicBook Art 14 represents a groundbreaking leap in laptop industry, transforming conventional laptop experience by infusing human-centric innovation with robust capabilities.

Showcasing the Vine-leaf Curves Design and Satin Enamel Spraying Technology, this laptop is a marvel of lightweight engineering, incorporating cutting-edge platform-level AI features alongside robust hardware and software solutions, ensuring unmatched productivity and user experience. Translating the lightweight and slim characteristics synonymous with smartphones to laptops, HONOR is introducing the so far lightest and slimmest AIPC to the market. The HONOR MagicBook Art 14 showcases the pioneering Topology Lightweight Structure, weighing just approximately 1 kg and measuring a slim thickness of 10 mm. Boasting an alloy body crafted from magnesium and a keyboard constructed with titanium, this laptop epitomizes a perfect balance of lightweight design and durability.

Other World Computing (OWC), a trusted leader in delivering high-performance, secure, and sustainable technology solutions that enhance and extend the life of Macs and PCs, today announced that its OWC Atlas CFexpress 4.0 Type B Memory Cards and OWC Envoy Pro Elektron USB-C SSDs have been approved for use by Blackmagic with its Blackmagic Cinema Camera 6K.

Previous OWC products approved for use with Blackmagic cameras include the OWC Atlas Pro UHS-II V60 and OWC Atlas Ultra UHS-II V90 cards, and the OWC Envoy Pro EX. "Blackmagic Design stands out among the very best of the best in the industry, recognized for its incredible quality and performance. We are therefore understandably delighted to have our CFexpress cards and USB SSDs approved for use with the Blackmagic Cinema Camera 6K," said Larry O'Connor, Founder and CEO, Other World Computing (OWC). "These new additions underscore why filmmakers and content creators around the world trust OWC to help them achieve their artistic vision, without compromise."

MSI is proud to announce the MAESTRO 300 gaming headset. Designed to set a new benchmark in MSI's headset lineup, the MAESTRO 300 features high-resolution 40 mm drivers fine-tuned by MSI with a lightweight, sturdy build quality designed for comfort with high-density memory foam earpads available in breathable mesh or protein leather for extended use. Combined with a detachable unidirectional cardioid microphone for maximum voice clarity without environmental noise, the MAESTRO 300 offers a well-balanced package.

MAESTRO 300: A Versatile Gaming Headset for Detailed Sound and Comfort.
The MAESTRO 300 is equipped with high-resolution 40 mm neodymium drivers, delivering a vivid soundscape that captures every detail in games, music, and movies. These drivers have been meticulously fine-tuned by MSI Audio Engineering to balance treble and bass, ensuring a rich, lifelike audio experience that enhances every moment of your entertainment.

Belkin, a leading consumer electronics brand for over 40 years, today announced 4 new products across its SoundForm audio category, underscoring Belkin innovation, quality and its commitment to building products more responsibly. Belkin International can be found on the IFA show floor, Exhibit Hall 3.2, stand #210.

Designed in its in-house labs at Belkin Global Headquarters in California, every SoundForm product undergoes 150 meticulous quality tests, ensuring perfection before it reaches consumer's ears. Design, sound quality, comfort, voice-calling performance, enhanced features and value are all considered with each new addition to the SoundForm portfolio.

Silkland, a tech brand specializing in cables and accessories, has released the first-ever 16K VESA-certified USB C to DisplayPort 2.1 cable to support the future of visual display technology, now available on Amazon. With support for 16K resolution, users can expect an unparalleled level of detail and realism, making the cable ideal for high-end computing, gaming, and professional applications. It is also backward compatible with 8K and 4K resolutions, ensuring a versatile and future-proof solution for all display needs.

One of the standout features of this cable is its bi-directional support, allowing it to connect USB C devices like laptops, phones, and tablets to DisplayPort monitors or connect DisplayPort devices like PC to USB C monitors. This flexibility makes it a versatile tool for a wide range of applications. Additionally, it is compatible with Thunderbolt 5/4/3, offering a plug-and-play experience with no drivers needed.

ORICO, a leading innovator in data storage solutions, is thrilled to introduce MagPro, a Magnetic Portable SSD designed specifically for iPhone 15 series users, especially those working with ProRes content. The latest iPhone 15 Pro and Pro Max models support recording videos directly to external hard drives in Apple's ProRes video format. Photographers and content creators use ProRes aiming for high-quality and extended video captures. MagPro delivers a significant storage boost for this large video format.

MagPro features advanced flash memory technology, and provides a seamless experience with no moving parts. This results in a faster read speed of 2000 MB/s and write speed of 1800 MB/s, ensures greater durability and higher reliability. Available in 512 GB, 1 TB, and 2 TB capacities, it's perfect for YouTubers, filmmakers, and other enthusiasts looking to produce and store high-quality video and photographic content.

SoundMAGIC, renowned for its high-value, high-performance audio products, is thrilled to announce the launch of its latest innovation: the P58BT ANC wireless headphones. Designed from the ground up with a fresh aesthetic and implementing cutting-edge technology, the P58BT ANC promises to redefine the standard for affordable, portable headphones.

Available to purchase on the 27th August in the UK and EU for £79.99/€79.99 from Amazon and other selected retailers. US price and availability is TBC and will be announced soon.