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What would you do for an Ultrabook computer? That's the question Intel Corporation asks in Ultrabook Temptations, a series of six light-hearted experiments filmed in four cities across three countries and posted to YouTube today.

Sleek and stylish, Ultrabooks are a new category of computers inspired by Intel. They are the next generation of mobile computing -- thinner, lighter and more responsive than traditional laptops, yet just as powerful and secure.

"People are drawn to Ultrabooks. When you see one, you just want one," said Claudine Pache, digital marketing manager for Intel Australia and New Zealand. "We created the 'Ultrabook Temptations' to see just how far people would go to get their hands on one."

With significant growth in demand for NAND flash memory, with the advent of Intel's Ultrabook form-factor, and the transition of Apple's MacBook range to slimmer form-factors that could raise demand of solid-state storage, memory makers are stepping up production of NAND flash memory. Samsung recently announced the setting up of a 12-inch NAND flash wafer production facility in China. In response to this, the other major Korean memory-maker, Hynix, indicated that its plant located in Wuxi, China, will switch from producing DRAM to NAND flash. This switch seems short-term and Hynix plans to expand the plant later, to accommodate NAND flash production. Hynix is currently a much smaller player in the NAND flash industry than Samsung.

Marvell today announced mass deployment of the Marvell 88SS9187 SATA controller fueled by high performance embedded processor technology. The 88SS9187 features a 6 gigabit-per-second (Gb/s) SATA Revision 3.1 compliant host interface optimized for the fast-growing solid state drive (SSD) sector, offering many game changing benefits to the consumer, mobile and enterprise markets. A significant number of high-profile SSD manufacturers are set to deploy Marvell's newest solution immediately, with additional partners expected to integrate 88SS9187 implementations later this year.

Marvell's newest SSD controller boasts an open, world-class architecture that supports industry-standard, high-speed NAND Flash interface up to 200 MB/s per channel. The 88SS9187 also offers a groundbreaking correction capability thanks to its high performance ECC engine with Adaptive Read and Write Scheme and on-chip RAID functionality to allow use of the latest generation of NAND Flash devices in the fast-growing SSD markets.

NVIDIA seems to have scored big design wins with Acer, for its next-generation GPUs. First, we had reports of Acer's VA40 combining Intel "Ivy Bridge" Core processors with NVIDIA GeForce GT 640M, and now Acer Timeline M3-581TG, following the same path. The M3-581TG is a 15.6-inch Ultrabook (one of the first of its kind). Pictures of this model reveal case-badges of its key components, including an NVIDIA GEFORCE GT case-badge, which gives out GPU model (GeForce GT 640M) and memory amount (1 GB). This could very well be the way NVIDIA's GeForce GT family of GPUs will be designated in case-badges.

Based on the 28 nm GK107 silicon, the GeForce GT 640M packs 384 CUDA cores running at speeds of up to 625 MHz, with 405 MHz base clock, and 910 MHz DDR3 memory, churning up 28.8 GB/s memory bandwidth. Other notable components of the Timeline M3-581TG include Intel Core i7-2637M (1.7 GHz dual-core, 4 MB of L3 cache) processor, 4 GB DDR3-1333 memory, and 256 GB SSD.

In addition to bringing the UX21A and UX31A, the upcoming Zenbook series update is set to see the arrival of two more ultrabooks, the UX32A and UX32Vd. Set to cost between $800 and $1,100, these 'budget-minded' ultrabooks are 18.3 mm thick, they weight 1.45 kg, and feature a 13.3-inch (HD or optionally, Full HD IPS), display, 2/4 GB of RAM, a 500 GB hard drive backed by a 24 GB SSD (for some caching fun), and a low-voltage Sandy Bridge or Ivy Bridge (1.8 GHz Core i3-3217U, 2.4 GHz Core i5-3317U or 2.8 GHz Core i7-3517U) processor.

The UX32A comes with integrated graphics, while the UX32Vd will come equipped with a GeForce GT620M 1 GB card. Both models will have WiFi, Bluetooth, optional WiDi, and offer up to seven hours of battery life.

As soon as Intel rolls out its Ivy Bridge mobile processors ASUS' ultrabook offering will be updated through the release of two Zenbooks, the 11.6-inch UX21A and the 13.3-inch UX31A. Design-wise, these upcoming models are expected to resemble their predecessors (the UX21 and UX31) but they'll feature more juicy specs like (optional) Full HD IPS screens (the UX21A will have a 1366 x 768 display by default, whereas the 'base' UX31A comes with a 1600 x 900 panel), and one of three Ivy Bridge CPUs - the 1.8 GHz Core i3-3217U, 2.4 GHz Core i5-3317U or 2.8 GHz Core i7-3517U, with a 17 W TDP.

Japanese BTO notebook maker Unitcom is ready with the LesanceNB S3431/L first-generation Ultrabook for launch on the 24th of March, later this month. This 14-inch Ultrabook is priced at 59,980 JPY (US $730). It is driven by Intel Core i5-2467M (1.60 GHz), with 4 GB dual-channel DDR3 memory, 64 GB SSD holding the OS and programs, 500 GB HDD for documents and storage, and Intel integrated graphics. The 14-inch screen provides 1366x768 pixels resolution. Other features include multi-format card reader, three USB 2.0 ports, WiFi b/g/n, gigabit Ethernet, 1.3 megapixel webcam, and 5 hours rated battery-life on full charge. Measuring 333 x 230 x 19 mm, the S3431/L weighs 1.64 kg.

ASUS Zenbook is perhaps the closest the Ultrabook has gone to Apple's MacBook Air in terms of features and aesthetics. Its makers are saving its successor for the Computex spotlight. It is reported that the second-generation Zenbook will be driven by Intel "Ivy Bridge" Core processor, its compatible 7-series platform, and NVIDIA GeForce GT 640M discrete graphics. It will feature NVIDIA Optimus technology that marshals graphics loads between the discrete GPU and Intel HD 4000 graphics, to minimize power draw when on light graphics loads.

With the new Ultrabook specification being governed by Intel, and compatible Ivy Bridge Core processors facing delays, Taiwan-based notebook vendors are finding incentives in launching "Ultrabook-like" PCs, notebooks that are about as compact as Ultrabooks, but with vendors' own hardware specifications. Such PCs are also said to be designed keeping in mind lower price-points, such as $600. These notebooks will do away with expensive metal unibody chassis, hollow hinges, and SSDs, and replace them with more cost-effective ones. For example, 7 mm-thick HDDs are already announced. Those could make viable alternatives for SSDs. Such Ultrabook-alternatives could be launched as early as in Q2-2012, sources note.

Acer ironed out a lot of issues of its flagship Ultrabook, the Aspire S3, with the revised Aspire S3-391. The revised S3 was shown to public at CeBIT. To begin with, it is based on Intel's revised, more mature Ultrabook platform specification, driven by "Ivy Bridge" Core processor, and 7-series chipset, which gives it up to four USB 3.0 ports driven by the PCH. CompuBase found the new Ultrabook to be more responsive thanks to its newer processor. Slated for the middle of Q2-2012, the Aspire S3-391 is expected to be priced at 899 €.

The new Aspire Timeline Ultra was first unveiled at the Consumer Electronics Show (CES) in Las Vegas last January; today Acer showcases the new Aspire M3 of the Timeline Ultra family, at the CeBIT tradeshow in Hannover, Germany.

The latest Timeline series is slimmer and lighter than its predecessors (measuring just 20 mm thin), without compromising its state-of-the-art performance. In fact, the new Aspire Timeline Ultra M3 raises the bar by being the first Ultrabook with dedicated NVIDIA GeForce GT640M graphics for enhanced content creation and consumption.

GIGABYTE today introduced an extraordinary lineup of computers that are redefining mobility and powerful performance. The U2442V is a sleek and stunning 14" Ultrabook that provides fantastic performance with a 3rd generation Intel Core i5/i7 ULV processor, while the U2442N features the same incredible form factor, but has a powerful 3rd generation Intel Core i5/i7 standard voltage processor. Both models feature an excellent NVIDIA GeForce GPU, which provides remarkable graphics performance for multimedia and games.

Other models to be introduced include the P2542G, which is a 15.6" powerful gaming notebook with an exciting race car design; and the Q2542N, an excellent 15.6" mainstream notebook that delivers terrific versatility. Also to be showcased at CeBIT 2012 is the S1081, a 10.1" powerful business slate; the Booktop T1132N, an 11.6" revolutionary 3-in-1 notebook, tablet and desktop; the Booktop M2432, a sleek 14" notebook that provides desktop graphics performance through its unique docking station; and the AC21, an all-in-one PC that simplifies the desktop experience.

Almost three months after their release, the Samsung Series 5 Ultrabooks are receiving an infusion of color in order to become more appealing to female and younger customers.

Announced in South Korea first, the Pop Pink and Mocca Brown versions of the Series 5 come in 13.3-inch and 14-inch sizes, and feature an Intel Core processor, up to 8GB of RAM, a 500 GB/1 TB hard drive or a 128 GB solid state drive, and 8 GB of ExpressCache memory, Intel HD or Radeon HD 7550M (on the 14-inch ultrabook) graphics, a webcam, D-Sub and HDMI outputs, and two USB 3.0 ports. No word yet about the international availability of the colored models.

With slimmer notebooks thanks to the Ultrabook platform, the demand for low-power ULV processors is expected to go up, so will Intel's need to stratify the lineup to capture more price-points. Details of three new Core "Ivy Bridge" models were scored by VR-Zone, which reports them to be Core i3-3217U, Core i5-3317U, and Core i7-3517U. The i3-3217U is Intel's cheapest Core ULV processor in the next generation, clocked at 1.80 GHz. It lacks CPU Turbo Boost, and so the TDP limit stays at 17W, which can be lowered to 14W, when the CPU is on low loads, and when it's clocked all the way down to 800 MHz.

Next up there's the Core i5-3317U, with a native clock speed of 1.7 GHz, which has no option to increase the TDP, but which can be lowered to 14W. It supports Turbo Boost speeds of up to 2.40 GHz for both its cores, and 2.60 GHz for one of its cores. Lastly, there's the Core i7-3517U. Clocked at 1.90 GHz, this chip supports increasing its TDP from 17W all the way up to 25W to accommodate higher Turbo bins. At its native TDP, the chip supports Turbo speeds of 2.40 GHz, but with the bump in TDP, it supports Turbo bins as high as 2.80 GHz for two cores, and 3.00 GHz for single-core. This model differs from the other Core i5 ULV models in having 4 MB L3 cache (vs. 3 MB). We will be hearing more about these chips only after Intel kickstarts the mobile Ivy Bridge lineup in mid-2012.

Announced last month, Dell's XPS 13 13.3-inch Ultrabook has now become available for purchase bearing a starting price tag of $999. The XPS 13 is 0.71" at its thickest point and features an aluminum casing with a carbon fiber composite base, an edge-to-edge LED-backlit (1366 x 768) display protected by Gorilla Glass, a full size backlit chiclet keyboard, a glass integrated button touchpad, and a 6-cell (non-replaceable) battery enabling up to 8 hours and 53 minutes of operation per charge.

Dell's mobile machine packs a 1.6 GHz Core i5-2467M or a 1.7 GHz Core i7-2637M processor, 4 GB of RAM, Intel HD Graphics 3000, a 128 GB or 256 GB solid state drive, two 1.5 W speakers, a 1.3 megapixel webcam, 802.11 b/g/n WiFi and Bluetooth 3.0 connectivity, a mini DisplayPort output, and two USB ports (one USB 3.0 and one USB 2.0).

The XPS 13 can be ordered via this page.

Citing issues with the 22 nm manufacturing process, Intel postponed the release of its 22 nm "Ivy Bridge" Core processor family by as much as 10 weeks. There still seems to exist some confusion surrounding this launch, which SweClockers sought to clear with its latest article containing important dates related to the launch.

• 8 April, 2012: This was supposed to be the day "everything" (all CPU models slated for April, compatible motherboards) launched. Instead on this day, motherboard vendors will launch their products based on Intel Z77, Z75, H77, and B75 chipsets. System builders (you) will have to use existing "Sandy Bridge" processors, which are very much compatible with those motherboards. You will not be able to buy "Ivy Bridge" processors from anywhere on this day.
• 29 April, 2012: This is when Intel will launch quad-core Core i5, Core i7 "Ivy Bridge". On this day, the media will be able to post reviews of the new processor platform. It's not clear if you'll be able to buy these chips on this day, either. Perhaps you might.

Continued

ASUS chose the Milan Fashion Week as the perfect launch-pad for its Zenbook UX21 Rose Gold Ultrabook. Zenbook is ASUS' premium Ultrabook brand. The new UX21 Rose Gold variant sticks to the 11-inch, 2 cm-thick chassis, with a premium 2-tone alloy finish, with a brushed rose-gold lid. This finish also extends to the bezel around the display, and some other parts. Under the hood is an Intel Core i5-2467M processor, 4 GB DDR3 memory, and a 128 GB SSD. The ASUS ZenBook UX21E Rose Gold will be priced around 999€.A video presentation follows.

Intel was reportedly planning to limit mass-shipments of its third-generation Core processors (codenamed: "Ivy Bridge") to notebook ODMs, to help in digestion of swelling inventories of current-generation "Sandy Bridge" Core processors. Only a few models (those targeting Ultrabooks and mainstream notebooks) are expected to face delays till June, performance desktop retail processors will most likely not be affected, their launch is on-course for April.

To make up for the delay, Intel will might lower prices of its Ivy Bridge chips by as much as $70 a piece. The lower prices would ease transition between the two generations of processors without causing a price-shock to ODMs, when they then have to transfer to the end-users. Intel already attractive pricing for its Sandy Bridge CPUs to help clear inventories. The result of all this would be Ivy Bridge-powered notebooks being not much more expensive than current-generation Sandy Bridge-powered ones, on launch.

Later this year, Apple will refresh its MacBook Pro line with a new generation, and it is reported that these new products will look increasingly similar to the MacBook Air, as they will get a lot more slimmer. MacBook Pro is Apple's main line of portable Mac computers, and arguably its most popular Mac. Apple has mastered ultra-compact notebook design with the MacBook Air, which its PC rivals are struggling to get even close to. It is now going all out on the ultaslim form-factor by designing ever more powerful MacBook Pros based on it.

The ultra-slim form-factor will also see hardware such as optical drives and hard disk drives leave. Primary storage will be handled by SSDs, there will be an increasing relevance of iCloud for additional storage. "They're all going to look like MacBook Airs," a source familiar with the designs of the upcoming MacBook Pros told AppleInsider. We will get to see MacBook Pros that are as slim as the MacBook Air, but as big as 15-inch and 17-inch, while being backed by powerful hardware, even as PC makers struggle with big Ultrabooks since they're government by specifications laid down by Intel, a move that could limit their success in Europe, creating a great market opportunity for Apple. AppleInsider provided mock-ups of what the new MacBook Pros could look like.

Announced last month at CES, the IdeaPad U300e 13.3-inch ultrabook has now become available through Lenovo's online shop. The U300e is just 0.7" thin, it runs Windows 7 Home Premium (64-bit), and has a one-piece aluminum shell, a breathable keyboard (using Intel's Advanced Cooling Technology), an LED-backlit (1366 x 768) display, a glass touchpad, and BIOS-embedded anti-theft protection.

The model put up for order by Lenovo (269224U) packs a 1.6 GHz Core i5-2467M CPU, Intel HD 3000 graphics, 4 GB of RAM, a 500 GB HDD and a 32 GB SSD, a 1.3 MP webcam, Gigabit Ethernet, 802.11 b/g/n WiFi, WiDi support, one USB 3.0 ports, a HDMI output, and a 4-cell battery providing up to 7 hours of operation. This configuration costs $959.20 (thanks to a web promotion and an eCoupon) and is available here.

Intel went to the market with its first-generation Ultrabook platform hoping that by the end of 2012, Ultrabooks would make up as high as 40% of all notebook sales. Notebook vendors like Acer relayed a slightly more realistic 25-35% figure in mind. Alas, the two will have to rethink their expectations, as notebook vendors are lowering it to 20%, thanks to the reception Ultrabooks got in Europe. The old continent constitutes a large and mature market for notebook sales, but Ultrabooks so far aren't appealing to European buyers.

This statement is backed by the latest sales data. According to this data, European consumers prefer 15-inch (or bigger) conventional notebooks. 15-inch notebooks constitute 40-45% of global notebook sales. There were no 15-inch Ultrabooks. 30-40% of global notebook sales comprise of 14-inch models. There is a 14-inch Ultrabook, HP's Envy 14 Spectre, but it is priced as high as US $1,399. Ultrabooks have so far been launched to test market response and if vendors want to increase sales, they have to lower prices from US$1,000 to US$699, the sources in the notebook industry supply chains point out.

A little earlier this month, it was reported that major notebook vendors are planning price-cuts of their current-generation Ultrabooks, to clear inventories and pave the way for next-generation Ivy Bridge-based ones that stick to a more well-defined specification; the price-cuts previously mentioned were in the range of 20-25%. The range is looking more like 20-30% according to the latest DigiTimes report.

Major notebook vendors seem to be in a hurry to make the market digest inventories of current-generation Ultrabooks that are based on anything from ULV "Sandy Bridge" Core processors, to low-power Celeron and Pentium chips, some even AMD Brazos. In addition to Ultrabooks, conventional notebooks based on Sandy Bridge Core processors, and client desktops also stand to face price-cuts.

Affordable Ultrabooks, which strike a cost-benefit sweet-spot when priced in the US $599-699 range are unlikely to become a reality till 2013, sources among notebook vendors told DigiTimes. The same sources also note that pricing will be the key to driving demand for Ultrabooks. They attribute this to high production costs, which will likely persist till next year.

Components such as SSDs, which are key to keeping these devices ultra-slim, cost 10-times as much as HDDs, custom-design ultra-thin display panels, and aluminum unibody chassis are still quite expensive, even as major ODMs are ramping up infrastructure to mass-produce some of these components. Even with the most aggressive cost-cutting, the cheapest Ultrabooks available in 2012 will cost US $799.

HP's posterboy Ultrabook, the Envy 14 Spectre, was announced last month amidst some fanfare, though it wasn't immediately available. As announced it is now available via HP's online store for US $1,399.99 for the base-configuration, and 1,899.99 for HP's "recommended configuration", which includes a 256 GB SSD, and a Core i7-2770M processor instead of a 128 GB SSD and Core i5-2467M on the base-configuration, among other HP-exclusives. The 14-incher measures 12.88" (W) x 8.7" (D) x 0.79" (H), weighing 1.8 kg, packs a 1366x768 pixel screen; two of its most notable features, apart from its size, include solid-state storage and near-field communication (NFC).