Intel Graphics switched gears from being integrated graphics solutions for basic 2D desktop and video, to something that could appeal to gamers. The change appears to have been brought about by hiring of Raja Koduri, who led graphics teams at AMD and Apple. Intel discovered that its iGPUs can play many e-Sports games such as PUBG, World of Tanks, Warhammer: Vermitide 2, etc., and so, the company decided to do more for this segment of PC gamers that still games on iGPUs, beginning with regular driver updates that pack game-optimizations, the switch to the new DCH driver model for Windows 10, and apparently, a new Control Panel app designed for gamers.
Teased in a YouTube presentation by Intel Graphics, the Control Panel appears to show a game launcher and settings optimization tool modeled along the lines of GeForce Experience. Intel has also made big changes to the functional bits of the Control Panel, which deal with global display settings, monitor setup, etc. The new Control Panel gives us a direction of where Intel Graphics is headed: it doesn't want to leave behind gamers. The Gen11 iGPU which will be part of the company's 10 nm "Ice Lake" processors already spark rumors of
massive 3D performance improvements over current Gen9.5, and reportedly have over 1 TFLOP/s of raw compute power. The company is also working on a
discrete GPU lineup under the Xe brand, targeting a variety of market segments, including gamers.
The video presentation by Intel Graphics follows.