ADATA exhibited two new M.2 NVMe SSD with PCI-Express 3.0 x4 interface, the XPG SX7100 and the SX8200. The SX7100 is positioned a notch above PCIe 3.0 x2 drives, such as the SX6000 series, and could be priced close to those drives. This drive succeeds the XPG SX7000 from last year. It combines 2nd generation (10 nm-class) 3D TLC NAND flash memory with Realtek RTS5760 controller, which supports NVMe 1.3 and HMB.

The drive comes in a variety of capacities ranging from 120 GB all the way up to 1920 GB, with 240 GB, 480 GB, and 960 GB along the way. It offers sequential transfer rates of up to 2100 MB/s reads, with up to 1500 MB/s writes; both of which are a significant step up from the 1800/850 MB/s reads/writes of the SX7000. ADATA didn't reveal when it plans to launch SX7100, but that when it does, it will strike a price-performance sweet-spot that could drive buyers away from both PCIe x2 and pricey PCIe x4 options.

ADATA this Computex showed off its new XPG Gammix D50 line of performance-segment DDR4 memory modules. The Gammix D50 is positioned a notch below the enthusiast-segment Gammign D80 series. It lacks the "hybrid air+liquid" cooling heatspreaders from its pricier sibling, but still gives you chunky aluminium heatspreaders crowned by an acrylic diffuser, which interestingly, lacks any underlying LEDs. The Gammix D50 will come in a variety of speeds ranging from DDR4-2666 all the way to DDR4-4500, and in 8 GB single-rank and 16 GB dual-rank densities. The top-dog DDR4-4500 SKU sustains its clocks with timings of 19-19-18-39. It comes in both dual-channel (16 GB) and quad-channel (32 GB) kits.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, announces that it has overclocked its XPG SPECTRIX D80 RGB DDR4 memory module to 5531 MHz in a liquid-nitrogen-cooled configuration. The milestone was achieved through the joint effort of ADATA's XPG team and MSI's OC team. The result was confirmed by HWBot, and reaffirms ADATA's strong R&D capabilities and the outstanding performance offered by the XPG SPECTRIX D80 RGB memory module.

XPG SPECTRIX D80 DDR4 RGB is the world's first RGB DDR4 memory with a hybrid liquid-air cooling system. Utilizing the combination of a liquid heatsink, an aluminum heatsink, and thermally conductive materials on the PCB, the SPECTRIX D80 offers comprehensive thermal cooling capabilities and delivers outstanding performance.

ADATA Technology today unveiled the XPG INFAREX K20 gaming keyboard. Made for avid gamers, the keyboard sports a stylish black casing with mechanical blue switches, 50 g actuation force and backlit keys with 11 lighting effects for ultimate gaming functionality and flair. The INFAREX K20's keys are designed for longevity and durability with a lifespan of 50 million keystrokes, and feature anti-ghosting functionality to ensure commands and simultaneous keystrokes are always registered.

Feel Each Press with Great Tactile Feedback
Sporting mechanical blue switches, gamers will revel in the amazing tactile feedback provided with each keystroke. Ergonomic key caps combined with 50 g actuation force offer the user a satisfying tactile feel that also makes it easier for them to know that their inputs have registered. What's more, with anti-ghosting functionality users need not worry about signal conflicts when multiple keys are pressed simultaneously, or missed key inputs.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, announces the XPG SPECTRIX D80 DDR4 RGB, the world's first RGB DDR4 memory with a hybrid liquid-air cooling system. Utilizing the combination of a liquid heatsink, an aluminum heatsink, and thermally conductive materials on the PCB, the SPECTRIX D80 offers comprehensive thermal cooling capabilities and delivers outstanding performance.

ADATA Technology, a leading manufacturer of high-performanceDRAM modules and NAND Flash products, announces its next generation XPG SPECTRIX D41 DDR4 RGB memory module. The memory module brings together a new refreshing aesthetic design, striking speeds and stunning programmable RGB lighting to offer avid gamers a worthy upgrade for their setups. What's more, the XPG SPECTRIX D41 supports Intel X299 2666 MHz and AMD AM4/Ryzen platforms and comes in two color options - Crimson Red and Titanium Gray.

Inspired by armor, the SPECTRIX D41's medal heatsink features a bold silhouette to symbolize its impressive performance. On top is a fully exposed RGB LED light strip that glows unhindered, letting the colors and lighting effects of the user's choosing shine through. Users can enhance their gaming experiences with programmable lighting effects to set up patterns, pulse speed, lighting intensity and more. This can all be controlled with the ADATA RGB Sync app or an existing RGB light control software from a major motherboard maker.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, announces that it has overclocked its dual-channel XPG SPECTRIX D41 RGB DDR4 memory module to 5000 MHz in an air-cooled configuration. This exciting development is a reaffirmation of ADATA's strong R&D capabilities and the outstanding performance offered by the XPG SPECTRIX D41 RGB.

"We are extremely thrilled to have reached this amazing milestone back in March, because it demonstrates once again the robust R&D capabilities of ADATA, and the passion that we have for advancing memory performance," said Tom Chan, director at ADATA Technology." For us, the next critical step will be working to make this more than just a technological milestone, but something that will be accessible to gamers, overclockers and others, so that they can ultimately benefit from this amazing performance."

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the XPG GAMMIX S11 (S11), its fastest gaming SSD to date. It arrives in a compact M.2 2280 form factor, is equipped with a unique heatsink to maintain optimal temperatures and sports the ultra-fast PCIe3x4 interface to deliver up to 3200MB/s read and 1700MB/s write - which is ideal for performance seekers, including gamers, PC DIY enthusiasts and graphics professionals. S11 employs the latest 2ndgeneration 64-layer 3D NAND Flash for improved reliability and ships in capacities of 240GB, 480GB, and 960GB.

Leveraging the ultra-fast PCIe Gen3x4 interface and the NVMe 1.3 protocol, the S11 offers a tremendous improvement in read/write performance. It implements a 32bit DRAM data bus, Intelligent SLC Caching, and a DRAM cache buffer, accelerating sequential and 4K random read/write speeds. It can reach speeds of up to 3200MB/s for reads and 1700MB/s for writes and 310K/280K IOPS random 4K read/writes for faster boot, shorter game loads, and system response time. In addition, XPG's custom-designed heatsink ensures temperatures are at least 10 degrees*(1) Celsius lower than non-shielded M.2 SSDs, providing enhanced stability and longevity.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the XPG SX8200, its fastest consumer SSD to date. It arrives in a compact M.2 2280 form factor and uses the ultra-fast PCIe3x4 interface to deliver up to 3200MB/s read and 1700MB/s write - which is perfect for gamers, overclockers, and PC DIY enthusiasts in pursuit of unsurpassed performance! SX8200 employs the latest 2nd generation 64-layer 3D NAND Flash for improved reliability and ships in capacities of 240GB, 480GB, and 960GB.

ADATA Technology, a leading manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories, today launched the XPG SX950U 2.5" SATA 6 Gb/s Gaming SSD which utilizes the latest 3D NAND Flash memory and is driven by a high-speed SMI controller to reach large capacities of up to 960 GB with significantly higher read/write speeds up to 560/520 MB/s.

Furthermore, the SX950U is equipped with Intelligent SLC Caching and a DRAM Cache Buffer to provide an optimized and consistent performance. To ensure data integrity and the safety of data transmission, the SX950U features LDPC ECC and RAID Engine technologies, enhancing the stability of the system and extending the SSD's lifespan. For PC enthusiasts and gamers in pursuit of the optimal gaming experience, the SX950U is the ideal choice for improving system performance at an affordable price.

ADATA showed off its latest M.2 NVMe SSDs that support the latest NVMe 1.3 specification, and are based on some of the newer generation controllers, beginning with the XPG SX8200. This drive combines Silicon Motion SM2262 controller with 3D TLC NAND flash memory, and comes in capacities of 240 GB, 480 GB, and 960 GB. The drive offers sequential transfer rates of up to 3200 MB/s reads, with up to 1700 MB/s writes; and features SLC caching, an LPDC ECC engine, and an internal RAID engine.

The ADATA XPG SX8200 is designed to succeed the XPG SX8000, which is second-fiddle to the company's fastest XPG SX9000-series, and competes with the likes of Samsung 960 EVO series. The ADATA IM2P33F8 implements Silicon Motion SM2263XT controller, which is DRAM-less and has just four flash channels. The drive offers sequential speeds of up to 2400 MB/s reads, with up to 1700 MB/s writes; and comes in capacities of 128 GB, 256 GB, and 512 GB.

Thermal throttling is a big problem for M.2 NVMe SSDs, with drives losing up to 30 percent in sequential transfer rates when overheated. ADATA, with an M.2 SSD product spanning nearly all price-points, is taking the issue of throttling heat-on with its XPG Storm RGB M.2 SSD heatsink. The cooler consists of a chunky aluminium heatsink with coverage area for M.2-2280 drives, a tiny lateral-blower fan, and a cooler shroud with RGB LED lighting. ADATA claims the heatsink reduces temperatures by up to 25 percent.

Its RGB LED lighting supports standard headers, and can be controlled using standardized software such as ASUS Aura Sync RGB, GIGABYTE RGB Fusion, MSI Mystic Light RGB, etc. Unfortunately, the heatsink appears to add Z-height that makes it unfit for M.2 slots located between PCI-Express add-on card slots. At best they're suited for boards with M.2 slots above the topmost heatsink, or just south of the PCH heatsink. The heatsink relies on adhesive thermal-pads and its installation is tool-free

ADATA Technology Co., Ltd., a leading manufacturer of high performance DRAM modules and NAND Flash products, will bring a series of innovative products to the Consumer Electronics Show 2018 from January 9thto 12th, including the world first XPG RGB SO-DIMM memory modules, new form factor NGSFF ultra-fast PCIe SSD, NV-DIMM memory modules, and the latest wireless charging and storage products with the newest specifications. ADATA will also display high quality robot products using AI technology for visitors to experience the convenience from innovation.

XPG will reveal two brand new RGB DDR4 memory modules, SPECTRIX D60RGB DDR4 memory modules which combine extreme performance and a dazzling heatsink with a maximum speed of 4600MHz and SPECTRIX DS40 DDR4 SO-DIMM which is the world's first RGB SO-DIMM. Both are equipped with XPG Auro Sync software for users to adjust the lighting atmosphere. These give mini-system modders new options. The debut of EMIX H40 high-quality headphone provides field-optimized sound mode, letting players quickly enter the game. In addition, EMIX H40 is particularly suitable for FPS games (First-Person Shooting Games) due to its optimized listening Bit-Technology which provides the more accurate sound in FPS games allowing the player to clearly hear everything around them. Another thrilling audio product, EMIX I30 in-ear earphone, not only has the 5.2 channel surround sound which can deliver true 3D surround sound, also! supports multiple platforms and applications, including any PC / Mac, Nintendo Switch, Sony PS4 VR, HTC VIVE, Xbox One, smartphone, and tablet. Users can easily control and enjoy the sound effect in any game.

ADATATechnology Co., Ltd., a world leading memory brand, is proud to present the combo pack of the INFAREX M10 gaming mouse and the INFAREX R10 mousepad. Both devices are equipped with RGB lighting effects, so that users can create the optimal atmosphere and exciting for their gaming experiences. Furthermore, both the M10 and R10 are designed with user comfort in mind, to ensure that gaming remains an enjoyable experience even after long sessions.

The INFAREX M10 boasts 3200 DPI optical sensitivity as well as a built-in DPI switch, which gives gamers maximum accuracy, precision, and flexibility when aiming. The ergonomically curvature of the mouse was created based on gamers' grips, and helps protect against wrist pain from repeated clicks. The INFAREX R10 mousepad will be essential to setting the mood for maximum immersion in any gaming experience, thanks to its three lighting modes - mono-colored lights, cycling lights, and pulsing lights.

ADATA Technology Co., Ltd., a leading manufacturer of high-performance DRAM computer memory modules and NAND Flash products is excited to declare that the 2015 Taiwan Excellence Gold Award winner, XPG Z1 DDR4 overclocking memory, is designed to be the ultimate upgrade for overclockers, enthusiasts, and gamers.

At CES 2018, ADATA will unleash the new XPGZ1 DDR4 16GB 4600MHz CL 19-26-26-46 1.5V (AX4U460038G19-DRZ), a new force designed for Intel Z370/X299 chipset motherboards. The XPGZ1 DDR4 4600MHz Kits features timings of CL 19-26-26-46 16GB at 1.5V and is built to achieve both stability and high performance. XPG Z1 DDR4 4600MHz Kits are ready for action with the MSI Z370I GAMING PRO CARBON AC at CES 2018 and will be available in Q1, 2018. MSRP for dual pack (8GB x 2) will be $579.

Earlier this month, ADATA and TechPowerUp brought you the XPG EMIX Giveaway, a chance for three lucky winners to get an set of ADATA XPG EMIX H30 Headset and SOLOX F30 Amplifier, each. Together, the XPG EMIX H30 headset and SOLOX F30 amp make for a high-end, eSports tournament-grade audio solution for competitive gamers. The XPG EMIX H30 combines the highest grade acoustic-dampening with large drivers. The SOLOX F30 is a tailor-made amp for this headset, that puts out just the right impedance and range, along with a great degree of physical and software control. Without further ado, the winners:

• Joshua from the United States
• Manuel from Spain
• Kevin from Canada

A huge congrats to you three! TechPowerUp will return with more such interesting giveaways!

TechPowerUp and ADATA XPG present the EMIX e-Sports gaming headset giveaway, showcasing the EMIX series of amplified gaming headsets. Three lucky winners stand to win a set of XPG EMIX H30 Headset and SOLOX F30 Amplifier, each. The full-size EMIX H30 headsets deliver a wide sonic range with powerful bass thanks to their 53 mm drivers. The SOLOXX F30 amplifier + headset stand is an external audio card, putting out 7.1 channel virtual surround audio. Together, the EMIX H30 and the SOLOX F30 aim to take your gaming audio to e-Sports tournament levels. The contest is open world-wide, till the 17th of December, 2017.

For more information, and to participate, visit this page.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the XPG STORM heatsink add-on for M.2 2280 drives. STORM features an aluminum heatsink and with a fan. It can be easily affixed to any compatible SSD to provide powerful cooling. Lower SSD temperatures promote more stable storage and system performance, in addition to the XPG-styled STORM heatsink with its colorful RGB lighting contributing to attractive, gaming-themed PC setups.

Lower temperatures complement high speeds
While M.2 2280 PCIe SSDs are currently the fastest on the market, their high data rates also mean considerable heat buildup. Without a heatsink, accumulating heat can compromise performance and accelerate SSD aging. STORM includes an aluminum heatsink that fits on any M.2 SSD without causing overhead issues. Together with the heatsink, STORM uses a fan to circulate cool air and reduces temperature by at least 25% when compared with bare M.2 SSDs.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched theXPG SX6000 SSD. The product represents a bold move to provide PCI Express storage performance for nearly the same price to end users as that of traditional 2.5" SATA SSD. The SX6000 uses the compact M.2 form factor and reaches 1000MB/s read and 800MB/s write, easily doubling SATA SSD throughput without a relative increase in price. This is part of an ADATA focus on high speed, compact M.2 drives aimed at gamers, overclockers, and PC DIY enthusiasts. The SX6000 meets NVMe 1.2 specs and offers up to 1TB capacity, all at an approachable entry-level alongside its more premium stablemates the SX7000, SX8000, and SX9000.

The leading advantage of the SX6000 is embodied in its superb cost-performance ratio. Using 3D TLC NAND, a Realtek controller, NVMe 1.2 technology, and a PCIe Gen3x2 interface, it reaches 1000MB/s read and 800MB/s write. Compared to a typical 500MB/s by 400MB/s on SATA III SSDs, this means doubled performance for less than 10% more spend in same-capacity comparisons. Increasingly, motherboards ship with two and four M.2 slots, up from a single slot on select boards just two years ago. Therefore, PCIe M.2 SSDs are expected to become more normative and the SX6000 encourages this trend as an affordable high speed alternative that works great as an OS drive and mass storage.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched its first dedicated audio products. The three are XPG-branded as they deliver powerful, clear, and comfortable sonic experiences to enthusiast gamers. The EMIX H30 headsets feature a full-sized, over-ear design with 53 mm drivers while EMIX I30 earphones bring an advanced in-ear design with oversized 13.5 mm drivers. The SOLOX F30 amplifier (sold paired with EMIX H30 or separately) provides multiple connections, four audio presets, and virtual 7.1 surround. All three products boast an attractive gaming-inspired style, while EMIX H30 and EMIX I30 are universally compatible with PC, Mac, consoles, and mobile devices.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the XPG SX9000, its fastest consumer SSD yet. The SX9000 caters to gamers and PC overclockers. It arrives in an M.2 2280 form factor and uses the PCIe3x4 interface to deliver up to 2800MB/s read and 1450 MB/s write. ADATA has selected a new Marvell controller to ensure consistently optimized performance, while in-house ADATA manufacturing, assembly, and quality control result in up to a 1000TB terabytes/total bytes written (TBW) rating. The SX9000 uses MLC NAND Flash and ships in 256 GB, 512 GB, and 1 TB capacities.

The SX9000 goes even beyond the XPG SX8000 thanks to balanced ADATA design and the integration of a new Marvell controller. It reaches 2800MB/s read and 1450 MB/s write, leveraging the PCI Express Gen 3x4 interface and the NVMe 1.2 protocol. A compact M.2 2280 drive, the SX9000 also manages 310K/140K IOPS random 4K read/write. For fast boot, reduced cross-drive transfer times, shorter game loads, and quicker in-game asset delivery, the SX9000 offers an excellent foundation.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today announced that its upcoming XPG SPECTRIX D40 RGB DDR4 has been certified compatible with ASUS AURA Sync software. This allows users of ASUS motherboards to personalize the RGB lighting elements built into D40 modules with choice of color range, lighting sequence, and more. SPECTRIX D40 modules have been optimized for the Intel X299 platform with a starting speed of 2666MHz. They are also compatible with AMD AM4 motherboards. Designed for gamers, overclockers, and case modders, SPECTRIX D40 DDR4 modules provide more options and customization features and support the trend towards builds that incorporate sophisticated RGB and LED.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched its XPG GAMMIX product series, first shown at Computex 2017. The debut consists of the GAMMIX S10 PCIe3x4 NVMe 1.2 M.2 2280 SSD, capable of 1800 MB/s read and 850MB/s write thanks to premium 3D NAND in up to 1TB capacity. The S10 features a stylish heatsink for expedited heat dissipation. It is joined by GAMMIX D10 DDR4 memory modules, which likewise boast a custom heatshield to ensure lower temperatures and more stable performance. They are offed in black and red colors, and in up to 3000 MHz factory speeds with a starting speed of 2666MHz on new Intel X299 motherboards. The GAMMIX line provides gamers, PC DIY enthusiasts, and overclockers with additional options that combine performance and design, stemming from the core XPG mission statement of ensuring better experiences.

ADATA showed off a pair of mainstream M.2 PCI-Express SSDs, which could form the gateway to M.2 drives for those wanting a little more than SATA drives, and a price slightly above the fastest SATA solutions. The lineup consists of the XPG SX6000 and the XPG SX7000. The XPG SX6000 is based on a Realtek RTS5760 DRAM-less controller, mated to 3D TLC NAND flash. Available in capacities of 128 GB, 256 GB, 512 GB, and 1 TB, the drive serves up sequential speeds of up to 850 MB/s reads, with up to 850 MB/s writes, which is still higher than the fastest SATA drives, and its 570-ish MB/s rated speed. Add to this, the drive supports the NVMe protocol, and takes advantage of its huge command-queue depth.

The XPG SX7000 is positioned above the SX6000, and features Silicon Motion SMI2262G controller with a DRAM cache, mated with 3D TLC NAND flash. Available in the same capacities as the SX6000, the drive serves up over double its read performance, with up to 1,800 MB/s reads, yet the same 850 MB/s writes. ADATA had a live CDM session in its booth, and visitors could ask them to run the benchmark live, as you could see the drives in an open-air bench.

At the ADATA booth, we ran into two of the company's most exciting products, the XPG SX9000 and XPG SX8000 series M.2 PCIe SSDs. Built in the M.2-2280 form-factor with PCI-Express 3.0 x4 interface, and NVMe protocol support, the drives are positioned in the upper-performance/enthusiast segments. The XPG SX9000 combines a Marvell 88S1093 controller with planar MLC toggle-NAND flash, and comes in capacities of 256 GB, 512 GB, and 1 TB. It offers sequential speeds of up to 2,800 MB/s reads, with up to 1,500 MB/s writes, and features an LDPC ECC engine.