The Sky UK news network has gathered intel from industry and government sources about an industry event that is due to take place next week at a very famous location - 10 Downing Street - the residence of the UK's Prime Minister. Sky News has been informed that Microsoft has been invited to attend the showcase by the UK Interactive Entertainment (UKIE) industry organization - best described as the main trade body for the nation's games and interactive entertainment sector. The American technology behemoth is expected to display and demonstrate their Xbox gaming product range in front of top politicians and key entertainment industry figures. There is no mention of representatives from Sony Interactive Entertainment (SIE) being invited to attend in a similar capacity. The timing of this UKIE organized event (to take place on April 26) is highly controversial as it will coincide with the UK's Competition and Markets Authority's statutory deadline to deliver a Phase-2 verdict on Microsoft's proposed acquisition of Activision Blizzard.

The UK Competition and Markets Authority (CMA) regulatory body has already delivered a provisional approval of the aforementioned deal, but stated that it required more time to investigate the potential for irregularities in competition within the cloud gaming sector. The Phase-2 verdict, due to be delivered next week, is anticipated to include the antitrust watchdog's finalized judgement on cloud gaming market affairs. Sky's insider sources in the city of London have speculated that Microsoft could face a humiliating situation at the 10 Downing-hosted party, if by coincidence the CMA changes its opinion on the Activision Blizzard takeover bid. If the competition regulator stays consistent with its (earlier) provisional decision, Microsoft could be criticized for its extensive courting of government organizations - not only in the UK, but around the world.

Today Japan's Sega Sammy Holdings Incorporated declared its intention to fully acquire Finnish development studio Rovio Entertainment Oyj in a buyout valued at a cool $776 million. The Helsinki-based developer, responsible for creating the Angry Birds video game franchise, has agreed to Sega Sammy's terms - and Rovio share values have climbed as a result of this announcement. The deal is expected to be finalized in the late summer or early autumn of this year, and signals an ambition on Sega's part to gain prominence in the mobile gaming world. Rovio had previously turned down a proposed takeover by Playtika - an Israeli company specializing in digital entertainment - for $735 million, late last month.

Angry Birds was the first mobile game to be downloaded one billion times, according to figures released by Rovio, so Sega has acquired a solid intellectual property that has also expanded into the movie world (two animated features) and endless merchandising avenues (toys, clothing and other accessories). Commenting on the buyout, Haruki Satomi, President and Group CEO, Representative Director of Sega Sammy Holdings Inc. said: "Among the rapidly growing global gaming market, the mobile gaming market has especially high potential, and it has been Sega's long-term goal to accelerate its expansion in this field."

Japan's competition regulator, Japan Fair Trade Commission (JFTC), yesterday issued a press release in which it announces an approval of Microsoft's proposed $69 billion takeover of Activision Blizzard. The JFTC's review has concluded and their members have: "reached the conclusion that the transaction is unlikely to result in substantially restraining competition in any particular fields of trade." This represents another regional victory for Microsoft, and follows last week's approval of the deal by the UK's Competition and Markets Authority (CMA). The JFTC has informed both Microsoft and Activision Blizzard that a cease and desist order will be not be issued, thus completing its investigation.

The timing of this new development is raising eyebrows - in last week's Senate Finance Committee, several US Members of Congress raised concerns about Sony's "monopoly" over the Japanese gaming market. The Japanese government was also accused of being complicit in its inaction and has: "allowed Sony to engage in blatant anti-competitive conduct through exclusive deals and payments to game publishers." Games industry watchdogs have questioned why another rival console and games company, Nintendo, was not brought up as subject matter in the debate. Microsoft has dedicated considerable resources into getting its proposed deal approved by international antitrust watchdogs, and has even offered to expand the Activision Blizzard games library onto Nintendo hardware platforms.