Apple announced a joint partnership with Google in submitting a new industry specification to curtail unwanted tracking via Bluetooth location-tracking devices currently on the market. The new standard would provide tracker detection across both iOS and Android, regardless of the brand of the tracker being used. The proposal addresses the concerns surrounding the ease in which a person can be tracked by a sneaky location-tracker stuck to their person, possession, or vehicle by bad-faith actors using the technology to stalk individuals. Apple has previous released updates to their Find My service which will alert the victim if they are being tracked by an unknown AirTag, but this tech relies on the person having an iPhone. Third party detection apps exist on Android, but they're far from perfect and aren't currently officially supported by any of the parent companies making Bluetooth location trackers.

The proposal has received industry wide support from other manufacturers such as Samsung, Tile, Chipolo, eufy Security, and Pebblebee. Advocacy groups such as The National Network to End Domestic Violence and the Center for Democracy & Technology have also contributed to the specification draft. The draft has been submitted via the Internet Engineering Task Force (IETF) with a three month review and comment period open to interested parties that would like to weigh in on the proposed specification. After this period Apple and Google will work to address concerns and feedback before putting the specification into production by the end of 2023, unifying a tracking alerts system on all future versions of iOS and Android.

Sparkle, a Taiwanese computer electronics maker, is again entering the GPU market after almost ten years of inactivity in the space. A while back, Sparkle was one of NVIDIA's original Add-In Board (AIB) partners and helped them launch the GeForce 7900 PCI GPU. The company continued to make NVIDIA-based GPUs until GTX 700 series in 2013. After a decade, Sparkle is back again with ambitions to be Intel's AIB partner and announced not one but three graphics cards to start. Called A750 Titan, A750 Orc, and A380 Elf, these cards feature triple-fan, dual-fan, and single-fan coolers, respectively.

The first in line is the Sparkle A750 Titan, a triple-fan, 2.5-slot design based on Intel Arc A750 GPU. Featuring 8 GB of GDDR6 VRAM, this top-end A750 SKU is clocked at 2300 MHz, up from the factory's 2050 MHz frequency. Titan's smaller brother is Sparkle A750 Orc, a dual-fan, "2.2"-slot (we assume smaller than two and a half and bigger than two slots) GPU with the same A750 GPU; however, it clocked slightly lower at 2200 MHz. Both models feature single HDMI 2.0 and 3x DisplayPort 2.0 output ports and require two 8-pin PCI power connectors. Lastly, we have the Sparkle A380 Elf, a half-length, ITX-sized GPU that fits in two slots and has a single-fan cooler. It is based on Intel Arc A380 and has identical specifications without factory overclocks applied. Pricing and availability are currently unknown.

NVIDIA's fresh faced GeForce RTX 4070 graphic card range has not been flying off shelves around the world, and Team Green could be pivoting their approach somewhat after receiving lower than expected sales figures via company reports. Their component suppliers have already mentioned that the entire GeForce RTX 40 family is on a comfortably steady production schedule - with no instructions received from HQ to up the ante. In the latest development this week, individuals with insider knowledge of factory schedules in China have claimed that NVIDIA has informed board partners (AICs) that output for the GeForce RTX 4070 line is getting paused for a month. The temporary cutoff in factory output will allow, they hope, for the currently sitting stock to get cleared out. A substantial surplus of GeForce RTX 4070 cards could disrupt distribution networks and overstock warehouses.

Industry watchdogs have theorized that NVIDIA's board partners are having a difficult time offloading their premium tier RTX 4070 custom cards onto paying customers. The Founders Edition and closer-to-reference models have sold quite respectable numbers according to early analyses, but more expensive options are considered to be too expensive by the customer base. There is apparent crossover in pricing with the fancier GeForce RTX 4070 Ti range, and a savvy buyer will tend toward superior silicon rather than a shiny cooling solution combined with a factory-issued overclock. A computer hardware retailer in the UK, Novatech, has chosen to cut the price of a Palit RTX 4070 Dual model by £40/$50, as reported yesterday. The asking price has since returned closer to RRP - at the time of writing it stands at £579.98.

Two of NVIDIA's providers of Outsourced Semiconductor Assembly and Test (OSAT) services are of the opinion that Team Green is happy to stay the course with its Ada Lovelace GPU production schedule. The backend providers Siliconware Precision Industries (SPIL) and King Yuan Electronics (KYEC) have not been given any new instructions with regard to shifts (up or down) in component assembly output. It is theorized that NVIDIA is aiming to clear any stock backlogs of graphics card models featuring previous generation architecture - namely the second gen GeForce RTX 30-series, built on Ampere.

The retail demand for the newly released GeForce RTX 4070 cards has been mild, to say the least - with plenty of inventory remaining on the shelves in the States. Critical reception of the midweight GeForce RTX GPU has also been middling - many have advised that budget conscience buyers should potentially look elsewhere. The market for discrete graphics card is in a fairly healthy state at the moment, with major production issues and fractured supply chains becoming lesser concerns for electronics manufacturers. NVIDIA has the advantage of being a market leader, and seems to be quite content with proceedings - but their analysts are very likely keeping an eye on the RTX 4070 sales figures. Its products are out and readily available - no need to change direction too sharply.