Samsung Electronics today announced its new digital signage lineup at InfoComm 2023, North America's largest audiovisual trade show, taking place in Orlando, Florida from June 14 to 16. "Technology is a vital part of any business, and the innovative signage lineup we're showcasing at InfoComm empowers businesses across industries to grow," said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. "The newest addition to The Wall lineup is especially exciting, making production faster and easier in TV, film and other creative industries."

Introducing The Wall for Virtual Production
At InfoComm, Samsung unveiled a new dedicated display, The Wall for Virtual Production (IVC Model), which will be available globally starting from today. Virtual production studios can use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The Wall for Virtual Production leads the market in the application of this technology. The Wall for Virtual Production's LED display features pixel pitch options of P1.68 and P2.1, dedicated studio frame rates (23.976, 29.97 and 59.94 Hz) and genlocking, which can synchronize the screen with a camera's video signal. The display also boasts a refresh rate of up to 12,288 Hz, a max brightness of 1,500nits, a 35,000:1 fixed contrast ratio (for P2.1) and up to 170-degree wide viewing angles. All these new features combine to enable an unprecedented level of picture quality for virtual content.

According to a newly published study, by market analysts at Display Supply Chain Consultants (DSCC), TV OLED panel production costs are set to fall consistently over the next two years. Thanks to increased efficiency and improved yields at key manufacturing facilities, premium TV models could drop in price within a few months (maybe in time for Christmas) - according to FlatPanelsHD. The DSCC report indicates that production costs per 55-inch OLED panel are predicted to decrease by roughly 20% (when compared to data from 2022), with the same percentage reduction lined up for 2024. LG Display's "white OLED" panel is the given example here - it is featured on many 2023 TV ranges including LG's own C3 and G3 models, as well as units from competing brands: Sony, Panasonic, Philips, Hisense, etc.

Samsung's proprietary QD-OLED TV technology is also forecasted to become cheaper to produce - by 30% - according to the market analysts at DSCC. The Display division's South Korean factory lines are capable of pumping out 65-inch QD-OLED panels at greater efficiency this year - with a reported higher overall yield when compared to 2022's results (from 68% to 84%). Samsung's quantum dot panels are usually reserved for flagship level TV models, but lower production costs could lead to more mid-range televisions adopting the high-end display technology.

Samsung Display today announced it will exhibit a variety of paradigm-shifting, next-generation OLED technologies at the SID Display Week 2023, May 23-25, at the Los Angeles Convention Center in California. At the event, Samsung Display is unveiling Rollable Flex, which aims to revolutionize the portability of tablet PCs or laptops, and Sensor OLED display, which provides new usability by embedding fingerprint and blood pressure sensors in panels without attaching separate modules. With these and other OLED innovations, Samsung is demonstrating its drive to create and lead new market segments.

Now in its 60th year, Display Week by SID (Society for Information Display) is the world's largest professional display event held annually in North America, featuring international exhibits, symposiums and seminars.

Samsung Electronics has announced that its sub-division, Samsung Display, is planning to invest $3.1 billion until 2026 in Asan, South Korea to manufacture advanced organic light-emitting diode (OLED) display panels. The country's ministry stated that Samsung's next generation of OLED display panels will be integrated into tablets and laptops. There are already rumors swirling that Apple has contracted with Samsung Display to produce parts for a refresh of the MacBook Pro range that is set to debut at some point before 2026.

Industry insiders are claiming that the substantial investment into the company's Asan, South Chungcheong factory will help fulfil orders placed by Apple for iPad and MacBook OLED displays - the North American company has not officially confirmed an adoption of that type of screen technology for these product ranges. Samsung is likely trying to secure a long term relationship with the Silicon Valley behemoth, and at the same time outmaneuver its competitors in South Korea as well as those in neighboring nations. It has been reported that domestic rival LG is currently unable to take on new orders, as its display factories are functioning at maximum production capacities.