Graphics Product Group (Part 4)

Professional graphics comprises of products aimed toward content-creation, large-scale productivity, and the ability to suit mission-critical environments. AMD has a range of GPUs under the FireMV, FireGL and FirePro series. Currently this market is very fertile, evidence of this fact is that it caused a company such as Matrox to resurrect its multi-view graphics board segment moving out of the niche of medical-equipment technologies it was lying dormant in. AMD along with reputed analyst firms project a considerable amount of opportunity in this market, with a 600+ million Dollar cash-flow waiting to be unlocked. The company plans to step up priority for this market with newer technologies and products lined up.



AMD hasn't given up plans for its ambitious eye-def initiative, of bringing cinematic graphics rendered real-time on a consumer platform, and hints that it is getting close to bringing it to a valid consumer market-point.

Adherence to Profitability, Focus and Execution Mandate

The GPG has never sounded so optimistic about itself. In the quarters to come would be in adherence to the company's Profitability, Focus and Execution Mandate.