Bitfenix decided to enter the PSU market, which is obviously good news since another competitor entered the arena. However, I think they should have picked a better platform for their first PSUs since the Aurum platform clearly can't compete with similar offerings by the competition; it is based on a design that's focused on lowering production cost rather than offering high performance, which inevitably affects voltage stability under heavy loads significantly. The Fury-750G also doesn't meet Intel's Haswell compatibility requirements according to my test results; that is, with its current power specifications, since Bitfenix chose to raise the maximum combined power of the minor rails to 160 W, a lot of power for a modern system as today's 1 kW units only come with 100 W combined on the minors. The Fury-750G would have passed my Haswell test had the company only taken a more conservative approach, by dropping the combined power on the minor rails to 100 W.

It is crystal-clear that Bitfenix isn't addressing budget-oriented user or those after nothing but performance, as this is a unit for modders who want a PSU that is reliable enough, comes with great looks, decent performance, and sleeved cables of incredible quality. In that the Fury-750G succeeds, although I would have highly preferred it had the company picked another platform over this particular Gold-certified platform for mainstream units. Small heatsinks, the lack of a semi-passive operation, and a fan that rotates at high speeds all also culminate into a noisy unit. Since this is Bitfenix's first venture into the PSU market, a really tough arena, some errors were naturally made, but I expect them to learn from these mistakes to deliver a much better product next time around. The good thing with these guys is that their ears and minds are receptive, so I am sure that they will take my constructive criticism seriously. The Fury-750G has the looks as its individually sleeved cables are items most of you crave, and given the cost of the latter, its price is honest, but it unfortunately can't keep up with the competition in terms of performance. This doesn't make it a bad product as it just means that you can find PSUs with much better performance if you don't care for looks or incredibly well-sleeved cables. If modding is your primary interest and you want something nice but don't have the money to buy a topnotch Corsair or EVGA PSU with one of their optional cable kits for 90-100 bucks, the Fury units are the way to go, and although I don't approve of it, I am pretty sure many users out there buy a PSU based on its looks and cables without ever bothering to read a review to figure out whether if performs well or not.