Pricing and retail availability for the Genesis RX85 make it quite hard to compare to other keyboards, especially since the two primary markets I am familiar with—USA and UK—do not yet have an official Genesis distributor. It seems part of the brand's new marketing strategy is to get enough good reviews about its products so it can shop around for distributors, and in the meantime, I can only use the Genesis web shop as a purchasing reference. Changing the location to an EU country takes the pricing of the RX85 RGB to €89.99, but the best deal from this Polish brand is for those living in Poland. There are some third-party sellers in the US and UK, including on Amazon, that list the RX85 RGB for the equivalent of ~$80-100, if not more, which I can't really recommend going for in the absence of any customer support or warranty. This means the Genesis RX85 RGB, despite being nearly 2 years old now, is effectively a product that never sold in most of the world, and likely never will, which is a small shame since overall design and feature set are not bad at all, especially for the ~$80 it can be had for in some regions. Of course, such pricing means some sacrifices were made, including with an attached cable and a single switch option to keep inventory simple and manageable. The USB microcontroller is also old now, and the accompanying software hasn't been updated in nearly five years, but you would be hard-pressed to tell if you did not experience the scaling issues. It still meets most expectations from a keyboard software program even today, which really is more telling about the stagnating world of keyboard software and firmware updates than anything else. There are still plenty of things I'd like to see updated with the software, though. But it's out of Genesis' hands given this is mostly an OEM platform in a semi-custom chassis.

Compared to other similarly priced keyboards, the Genesis RX85 does make a mark visually, and in design primarily. I may not agree with some of the choices either, especially with the font of the keycap legends, but it is striking and sets the RX85 apart from the rest. I don't get the red LEDs at the top/back either, and not maxing out the LED brightness for a wired-only keyboard is a.. special.. choice. Ultimately, the feature set and pricing depend so much on where you live that I can't really give this a general recommendation. At least with something like the MSI Vigor GK50 LP TKL, it is a set price in set markets as a deliberate choice. That having been said, if you do happen to find the Genesis RX85 at a good price from a supported retailer, you could certainly do worse for the money.