Packaging
I really love MSI's new box designs. That hint of a supercar with just a few simple logos to explain what the board is about and the name on front pretty much is perfection in my eyes. The rear of the box is covered in more information and includes a picture of the board itself.
I flipped open the lid to find the usual MTC papers and such with the board, and below that, separated by some cardboard, I found its accessories.