NVIDIA's new GeForce GTX 660 Ti will be a hit, of that I am sure. The card delivers excellent performance levels at reasonable power consumption, which enables board partners to create low-noise custom designs. The new GTX 660 Ti is almost twice as fast as the last-generation GTX 560 Ti, but comes at a $50 higher introductory price.
Palit's GTX 660 Ti uses a custom cooling solution which we've seen before on the Palit GTX 670. It does use a close-to-reference PCB design though. Thanks to the overclock out of the box, the card achieves a 5% performance improvement over the reference design. This makes the card just 8% slower than the GTX 670 and 5% faster than AMD's HD 7950, which is more expensive.
Palit's triple-slot cooler does a good job of keeping the card cool even though I would have expected less noise. Other GTX 660 Ti designs we reviewed today do better here with just two slots. The card is, nevertheless, quiet for its performance class. Overclocking works very well and reaches clocks that are on the upper end of the spectrum of other GTX 660 Ti cards.
The card is, overall, a very solid implementation of a custom GTX 660 Ti design, and its price of $330 is the same as all other GTX 660 Ti cards we reviewed today. At that price, the card easily beats AMD's HD 7950 in all important criteria: performance, power, noise, heat, performance per Dollar, and performance per Watt. A lower price, around the $300 mark, would put more pressure on AMD though, and would make the card more interesting for the group of gamers shopping in the $250-$300 range.