Soundgraph is known for revolutionizing the HTPC field, so it makes perfect sense for them to jump on the smartphone & tablet bandwagon to bridge the gap between HTPC and to utilize the new found ability to control your media from the comfort of the the couch. That said, clocking in at 80 US Dollars, the Smartbay is quite expensive, especially as Apple sells its own dock for 30 US Dollars. The possibility to download the 10 USD Remote+ app does not work in the Smartbays favor either, as it means that you could invest half the price of the iMONSmartbay to gain most of the functionality of the device by combining their own application with the Apple dock. In such a constellation you could still control all your media on the PC and still listen to your audio on the iPad without the use of the PC, which may remain off. On top of that, with more and more Airplay enabled units on the market, even this aspect is no longer a necessity at times.
In the end, the idea of the Smartbay is a very good one and the inclusion of a docking bay in a HTPC certainly makes sense, but Soundgraph needs to realize that the market has evolved in recent years and the playing field has become much more crowded. It is a simple fact, that more options may exist which deliver most, if not all of the important features at a much lower price. So unless Soundgraph manages to sell the Smartbay at an equal price as their own app + the Apple dock, they may be hard pressed to sway most Apple users to go with their solution.