Even though there are no major technical advancements in the G94 GPU, which powers the first member of the GeForce 9 Family, the card is a great milestone when compared to the GeForce 8600 GT/GTS. Performance is doubled, yet the card runs neither twice as hot nor twice as loud. If this should really be called a GeForce 9 product is up to the reader to the decide. NVIDIA's decision is clear and makes sense in many ways.
Most other vendors selling GeForce 9600 GT cards, just increase the clocks or put a sticker on the fan. The rest is all NVIDIA reference design including PCB and cooler. VVIKOO however has implemented a number of changes that will make this card an interesting product choice for many people. Instead of a single slot cooler, a Zalman VF-1000 dual slot cooling solution is used, offering much lower temperatures at similar fan noise (personally I had preferred much lower fan noise at similar temperatures). The inclusion of native HDMI and DisplayPort output is a unique feature on the GeForce 9600 GT so far. Even though not that many people will use it initially it is something that sets your product apart in bullet lists of feature comparisons. The optical SPDIF input can be useful - in case you really want to use optical SPDIF you can only buy this card, all other choices on the market that I know of use electrical SPDIF.
Aside from an issue that we spotted regarding to the cooler's mounting, the card can improve on the already great NVIDIA reference design and will help VVIKOO make a name for themselves. The biggest problem I see with this card is that it will be very hard to find in stores. VVIKOO operates only in the EU and is partnered with only several distributors shipping in relatively low quantities.