Friday, December 16th 2011
Dell Giving Up on Netbooks, to Focus on 'Thin and Powerful' Laptops
In Dell's eyes, the age of netbooks is drawing to a close, and because of that, the company has already stopped selling consumer netbooks (the Inspiron Mini is now history), and decided against developing new (Cedar Trail-based) 10-inch machines powered by Intel Atom processors.
Despite the thumbs down given to netbooks, Dell is still selling Atom-based products like the business-oriented Latitude 2120 and the display-flipping Inspiron Duo, but their days are numbered. According to Dell, low-cost solutions like netbooks are no longer of interest, the focus now being on 'thin and powerful' machines like ultrabooks. Of course, ultrabooks are somewhat premium products but they should go mainstream in 2012 when cheaper, Ivy Bridge-based models will come about.
Source:
The Verge
Despite the thumbs down given to netbooks, Dell is still selling Atom-based products like the business-oriented Latitude 2120 and the display-flipping Inspiron Duo, but their days are numbered. According to Dell, low-cost solutions like netbooks are no longer of interest, the focus now being on 'thin and powerful' machines like ultrabooks. Of course, ultrabooks are somewhat premium products but they should go mainstream in 2012 when cheaper, Ivy Bridge-based models will come about.
15 Comments on Dell Giving Up on Netbooks, to Focus on 'Thin and Powerful' Laptops
There is an active and huge market for small lightweight transportable laptops. The difference between "netbook" and "ultrabook" is purely a marketing issue and a decision of spend on the components. The format is what is popular. The problem with Dells "netbook" segment, and indeed of some other manufacturers, is simple to see:
1./ Intel has not got the Atom to follow Moore's law and is disappointingly slow in its 3rd generation. New netbooks based on Cedar trail Atom are lackluster in performance. This makes it a difficult sell for the manufacturers
2./ For most people in "Dell's target customer segment" laptops have become a desktop replacement rather than an additional portable machine for travel. An Atom just isnt suitable for a desktop replacement
3./ Dells netbooks have been pretty "fat" and "ugly" and "low spec" compared with the competition and not been successful sellers. I'm actually quite shocked how ugly they make them. It must be some sort of internal joke. i.dell.com/das/xa.ashx/global-site-design%20WEB/f921c149-95d2-52ed-25dd-e311fe5a9a46/1/OriginalJPG?id=Dell/Product_Images/Dell_Client_Products/Notebooks/Latitude_Notebooks/Latitude_2120/tab_imagery/latitude-2120-business-design3.jpg
4./ Developing and marketing a netbook is disproportionately expensive as a % of the sticker price of a netbook
5./ Together with 4, Dell's focus on race-to-the-bottom means that they have under-invested in the design and component cost so their product isnt interesting
6./ Dell is not active in the "developing" markets of Asia and Latin America where other manufacturers are being very successful with their low cost laptops aka netbooks
Basically, Dell has given up in a segment it has failed to take seriously, and was probably losing money on. Samsung, Sony, Apple, Asus, Acer seem to have made a better effort in this segment.
i i honestly thought that everyone would just jump the atom train and go with fusion, the c-50/60 is a mean mean man
dream on!
I take my netbook everywhere.
Dell getting out of laptop business is great news, they made junk specs laptops that no one wanted so no wonder their financial statements is showing their incompetence.
Hopefully they would get rid of Alienware with their insane Dell prices so that Alienware can start making gaming laptops again.
Used to love my old dell laptop before they merged with Alienware. Had a hardcore laptop cpu and GTX7950m in it instead of default GTX7800m.
PS> Dell no one wants a laptop that does not have at least a IGP like nv460m/5950m/560m/660m/7950m that is why everyone hates Apple and you Dell morons want to go make more unwanted useless junk WTF while Apple is trying to get back to i7-2760qm and praying they could get at least 7950m in their JunkBookPro's, I know I had to buy a CrAppleBookPro in Sept2011 for a illiterate family member and even they hate it. Fools learn from Apple and what they are doing.
Sure a tablet + keyboard (like the Transformer) might be nicer but they cost you a lot more.