Previously showcased at CeBIT (in March) and Computex (in June), Asus' 27-inch ET2700 all-in-one PC has now been launched in the US where it's set to go head-to-head with the Apple iMac.

The ET2700 is equipped with an LED-backlit Full HD (1920 x 1080) MVA panel offering 178/178 degree viewing angles (and, depending on model, 10-point multi-touch) and features a Sandy Bridge processor (Core i3-2120, i5-2400S, i5-2405S or i7-2600S), up to 8 GB of RAM, Intel HD integrated graphics or an NVIDIA GeForce GT 540M 1/2 GB card, up to a 2 TB hard drive, and either a DVD writer, a Blu-ray combo drive, or a Blu-ray burner.Asus' all-in-one desktop also has a 2-megapixel webcam, Gigabit Ethernet, 802.11 b/g/n WiFi, an SD card reader, two USB 3.0 ports, Sonic Master audio (a subwoofer is bundled with certain SKUs), and both D-Sub and HDMI outputs. The ET2700 runs Windows 7 (Home Premium or Professional) and has a starting price tag of $1,499.