Friday, February 10th 2012
AMD Pulls Hysterical Cape Verde Marketing Stunt
Reviewers who have probably received their AMD Radeon HD 7700 series samples by now, were taken aback when they found a prescription medication bottle in their packages. No NVIDIA-styled Press Deck booklet, or even former-ATI styled Ruby doll, but a medicine bottle, which reads "Verdetrol". The label directed them to insert the blue capsules inside it to the heat vents of the graphics card, when benchmarking, so it "acts as a performance enhancement".
The point in all this? Apparently AMD's Radeon HD 7770 features 1 GHz core clock speed out of the box, making it the first GPU ever to do so, and AMD wants to make a song and dance about it. What's more, AMD will use a special branding called "GHz Edition" to mark all its future SKUs that come with 1 GHz (or more) GPU core clock speed, indicating that AMD has more SKUs in the pipeline with ≥1 GHz core clock speed. It doesn't stop with this hysterical medicine bottle thingie, no sir, AMD even set up a teaser site dedicated to "Verdetrol".
Source:
LegitReviews
The point in all this? Apparently AMD's Radeon HD 7770 features 1 GHz core clock speed out of the box, making it the first GPU ever to do so, and AMD wants to make a song and dance about it. What's more, AMD will use a special branding called "GHz Edition" to mark all its future SKUs that come with 1 GHz (or more) GPU core clock speed, indicating that AMD has more SKUs in the pipeline with ≥1 GHz core clock speed. It doesn't stop with this hysterical medicine bottle thingie, no sir, AMD even set up a teaser site dedicated to "Verdetrol".
73 Comments on AMD Pulls Hysterical Cape Verde Marketing Stunt
dribbble.com/colors/42B2BE
www.color-hex.com/color/42b2be
so its a place somewhere in this world.
I think this PR stunt is excellent !
And I'd imagine that use of these can lead to "Heat Exhaustion". How irresponsible of Legit Reviews to not disclose the full information(incl. side-effects) provided by "Radeon Pharmacy". (these even look like they may dangerously shoot back out at you, but that's another issue entirely)It's completely bonkers, I agree.
Id love to see these gpu's get caught up in customs hahahahah
Cant believe I wasted my time reading this thread but thanks for the read OP :twitch:
If some people think society is that really that weak, if it is or not, then the world is truly coming to an end.
IMO though, the audience should not be so prone to "drug use" from looking at high end video cards that are not even on the market with a pill bottle PR stunt.
Just saying though :shadedshu
It seems fine to me, to each-others own
My first thought was a "heat-melt capsules" (wax) that reviewer could use for both the AMD card, and any 1Ghz card Nvidia might come out with. Then run a game that is really stressing both (not like a Furmark) and see when/which melted it first along with which had better FPS.
That would've been a real engineering / marketing coup, and really made a statement to AMD’s prowess. Although as AMD and we have yet to really be sure what Kepler will be in terms of clock/power/performance it's too early to gamble that fiercely, as we're probably 3 months away from seeing GK106 offerings, a stunt like that would have been way to ball’sy. :DMy thinking exactly!
Verde = Green.
Cabo = cape/headland.
Verdetrol = Green Troll.
Cabo can also mean "cable", but I don't think that's what they meant.
AS in "Hey Nvidia! TROLLED!"
lulz.
The pills symbolize a day nVidia cards are not sold. Every day it's(AMD) going to eat at away @ nV sales, one day at a time.
I think AMD finally understands how much impact selling the first 1 GHz GPU is going to have on consumer mind share. 7770 is going to be the level of card that is stuffed into Dell/HP boxes more often than not, and nVidia doesn't have a card that competes....at least...not yet.
verdetrol.com/
Including the clockspeeds?
:laugh: