Friday, February 10th 2012

AMD Pulls Hysterical Cape Verde Marketing Stunt

Reviewers who have probably received their AMD Radeon HD 7700 series samples by now, were taken aback when they found a prescription medication bottle in their packages. No NVIDIA-styled Press Deck booklet, or even former-ATI styled Ruby doll, but a medicine bottle, which reads "Verdetrol". The label directed them to insert the blue capsules inside it to the heat vents of the graphics card, when benchmarking, so it "acts as a performance enhancement".

The point in all this? Apparently AMD's Radeon HD 7770 features 1 GHz core clock speed out of the box, making it the first GPU ever to do so, and AMD wants to make a song and dance about it. What's more, AMD will use a special branding called "GHz Edition" to mark all its future SKUs that come with 1 GHz (or more) GPU core clock speed, indicating that AMD has more SKUs in the pipeline with ≥1 GHz core clock speed. It doesn't stop with this hysterical medicine bottle thingie, no sir, AMD even set up a teaser site dedicated to "Verdetrol".
Source: LegitReviews
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73 Comments on AMD Pulls Hysterical Cape Verde Marketing Stunt

#1
claylomax
Verde is spanish for "green". :D
Posted on Reply
#2
n-ster
Troll the Green company? lol what?
Posted on Reply
#3
claylomax
n-sterTroll the Green company? lol what?
Exactly! :laugh:
Posted on Reply
#4
AlienIsGOD
Vanguard Beta Tester
I love the Canada shoutout on the bottle, Markham Ont FTW !!
Posted on Reply
#5
LDNL
For external use ONLY (Let's not get weird) :roll:
Posted on Reply
#6
Depth
What is this exactly?
Posted on Reply
#7
NC37
Someday, on antiques roadshow...

Green stuff will prolly turn to green pus by then...darn!
Posted on Reply
#8
LiveOrDie
How about releasing some new drivers to fix the bugs before making lame crap.
Posted on Reply
#9
NC37
Hey wait...those are jellybeans!!

Ooooo I want one now!! I want to see what AMD tastes like!! :D
Posted on Reply
#10
DOM
Live OR DieHow about releasing some new drivers to fix the bugs before making lame crap.
:roll::toast:
Posted on Reply
#11
dj-electric
AMD, im F*cking taking my hat off for this thing.

Posted on Reply
#12
Ghost
claylomaxVerde is spanish for "green". :D
And what does Cape mean? O.o
Posted on Reply
#13
Mussels
Freshwater Moderator
GhostAnd what does Cape mean? O.o
vampire clothing.


green vampire jellybeans.
Posted on Reply
#14
Easo
In the last few monts AMD/ATI (i still call them that) definitely wins in the PR battle.
Posted on Reply
#15
brandonwh64
Addicted to Bacon and StarCrunches!!!
AMD need to inject some of that medicine in there CPU line.
Posted on Reply
#16
radrok
claylomaxVerde is spanish for "green". :D
It also means green in italian :D
Posted on Reply
#17
Mussels
Freshwater Moderator
not to be confused with the french word 'merde' which i believe is how they say 'fosters beer'
Posted on Reply
#18
pantherx12
Musselsnot to be confused with the french word 'merde' which i believe is how they say 'fosters beer'
You're thinking of "pisse de l'eau"
Posted on Reply
#20
badtaylorx
this is what we need......

THAT is creative marketing at its best.....

not just some BS numbers!!!!

thank you amd!!!
Posted on Reply
#21
Dippyskoodlez
Musselsvampire clothing.


green vampire jellybeans.
Sucking the life out of Nvidia? :roll:

Now if only they could manufacture blue jellybeans and recoup some of these snowballs they started :banghead:
Posted on Reply
#22
LiveOrDie
AMD Viagra " When all else fails "
Posted on Reply
#23
claylomax
GhostAnd what does Cape mean? O.o
I was talking about their website "Verdetroll" = "Greentroll". Also (E)nvidia is spanish for "envy". They're just playing mind games. :)
Posted on Reply
#24
Vincy Boy
As a pharmacist this is just brilliant to me. Made my day.:laugh:
Posted on Reply
#25
SaiZo
Wonder what they had in their drinks when coming up with this idéa.
Posted on Reply
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