NVIDIA has been using its current GeForce logo since GeForce 8800 GTX, probably with a bit of polishing now and then. Pictured below, is the newest NVIDIA GeForce GTX logo. "GeForce GTX" is going to be NVIDIA's new way of denoting graphics cards for serious gamers, graphics cards starting at ~$150, going all the way up to whatever NVIDIA prices its high-end graphics card at. The new GeForce brand name has all its letters capitalized, as "GEFORCE". The font used has swanky sharp edges. A section of the NVIDIA "eye" is sticking out from the bottom-right. The non-GTX logo could look similar, minus the "GTX", of course.