With the advent of Intel's Core "Ivy Bridge" processors, and DDR3-1600 MHz becoming a standard memory speed, there is a push among memory vendors for affordable memory kits supporting the standard. Princeton Japan launched no less than 12 new memory kits, spanning across standard DIMMs, SO-DIMMs (for notebooks and AIOs); single-module and dual-channel kits, with module densities of 2 GB, 4 GB, and 8 GB. The modules bear basic appearance, and lack fancy heatspreaders. The modules achieve their rated speed of 1600 MHz DDR with a CAS latency as high as 11T, and module voltage of 1.5V. The modules are hence JEDEC PC3-12800 specifications compliant, and don't require XMP profiles to operate at advertised speeds, on compatible platforms. The company is providing lifetime warranty. Prices start at 5,400 JPY (US $68).