NVIDIA's reference-design cooling solutions for its GeForce GTX 690 and GTX TITAN raised the bar with graphics card product-design, especially with the exotic materials, such as magnesium alloys, and vapor-chamber plates used in them, which keep production costs up. With reports of NVIDIA's upcoming GeForce GTX 780 and GTX 770 featuring similar reference-design coolers, graphics card manufacturers wanting to try out lower-cost yet higher-performing custom-design cooling solutions, have their tasks cut out: to design coolers that also look good, and make buyers want to pick them over NVIDIA's reference cooler.

EVGA unveiled a CGI teaser of its upcoming high-end graphics card cooling solution, called ACX, which abbreviates Active Cooling Xtreme. From what little the teaser video reveals, the cooler appears to be a sleek, dual-fan, and air-based. Its shroud features a sporty design with pale-gold highlights, and matte black accenting piano black. The cooler uses a pair of fans to ventilate an aluminum fin-stack, but no other physical features were revealed. The name might indicate some kinds of "smart" features that let users monitor, and tinker with the card's cooling better, perhaps even over proprietary software. Interestingly, it won't be long before we find out more. The cooler is said to be unveiled on the 23rd of this month, and unless EVGA plans to launch it with older GTX 600 series GPUs, 23rd could very well be the day the first GTX 700 series product could be unveiled. Find the video after the break.