GTX 780 for $650 is too much , $500 is the sweet spot so now we know that the GTX 670 will cost $500 or even $550.

I agree Matar I was hoping for something along these prices.
780 $470
770 $400
760 ti $340
760 $280
750 ti $210
750 $160

Capitalism working as intended. Would be an insult to the engineers if it is priced lower.

Do AMD have anything in their lineup at the moment to match this at a similar price range?

$500+ for a graphics card... Lord help those in need of a clue. ;)

Those with $500+ to spend on a video card don;t need help from the Lard.

They have had plenty enough as it is.

If true, this is just more overpriced fail from them.

This makes what AMD did with the 7970 @ $550 launch look downright amazing.

FourstaffCapitalism working as intended. Would be an insult to the engineers if it is priced lower.

I disagree , , nvidia didn't work a miracle with titan , it isn't that good.

At these prices its all getting a bot silly imho
The 680 sells for around 400 uk notes the 770 can't reasonably be sold for that much more but its nv so it will be five hundred quids worth which is too high for a bios and sticker.
IT would leave a two and a half hundred pound gap between the 770-780 which to me is too big for the performance you will get.

www.shopblt.com/cgi-bin/shop/shop.cgi?action=thispage&thispage=0110040015015_BRA1733P.shtml&order_id=!ORDERID!

here it says 647$

Could it be 599$ MSRP?

Sad thing is people will buy them out of stock day one.. So, with those reactions why not sell them at that price? The ratio of people that will is greater then, the quantity of cards at launch. I bet after launch the demand well still be high once they run out of stock and will start seeing companies sale them for $700-$750 to make a bigger profit.

theoneandonlymrkI disagree , , nvidia didn't work a miracle with titan , it isn't that good.

At these prices its all getting a bot silly imho
The 680 sells for around 400 uk notes the 770 can't reasonably be sold for that much more but its nv so it will be five hundred quids worth which is too high for a bios and sticker.
IT would leave a two and a half hundred pound gap between the 770-780 which to me is too big for the performance you will get.

2 camps:
1. I am willing and able to pay the price for that 1% performance increase, or
2. I am either not willing or not able (or both) to pay the price for that 1%.

As long as you are in camp 2, you can disregard this product and continue enjoy decently priced stuff from 7850/650Ti to 7970/680. For people in camp 1 either they need that extra performance, or they deserve to be parted from their money.

Lol. 650usd for 5-10% more performance over 7970 ghz, and still old, downgraded kepler arch, in new games such grid2 perhaps this 780 will have equal perf. with 7870.:laugh:
What is this sh.t?

Overpriced, yes. But value is in the eye of the purchaser.

What would be most interesting is to see is the performance of an overclocked 7970 with good cooling versus an overclocked 780. That's where the price argument should be.

If the card cools well and runs quieter with good efficiency well... these are all things that ATI was praised for when it was competing against Fermi (GF100). It's hypocritical to dismiss the past. Kepler has been been quiet and efficient while still kicking out very good performance.

AMD has delivered a faster card with a few creases. If the 780 is marginally faster than a 7970 GHz, then we could call it a failure. If it beats it enough across the board and then runs quieter and more efficiently, Nvidia can price it any way they want.

People who incessantly bitch and moan about pricing should stop being so ideological. Some folk have PC cases that cost 5 times as much as a standard alternative. Some people buy the Intel extreme cpu's. Others buy crazy ass motherboards that they never fully utilise. Enthusiast products get to be as expensive as the price people will pay.

AMD screwed up with their initial pricing of the 7970 big time. When I first bought my Powercolor LCS HD7970 it was retailed at £600 ($900). I bought it at £520 before the GTX 680 was released. AMD dropped their pricing pretty fast after that.

Nvidia are just jumping in before AMD release their next cards. They can price high and sail on it until the competition comes out. I wouldn't be surprised to see Nvidia drop prices when the proper HD89xx series comes out.

the54thvoidPeople who incessantly bitch and moan about pricing should stop being so ideological. Some folk have PC cases that cost 5 times as much as a standard alternative. Some people buy the Intel extreme cpu's. Others buy crazy ass motherboards that they never fully utilise. Enthusiast products get to be as expensive as the price people will pay.

AMD screwed up with their initial pricing of the 7970 big time. When I first bought my Powercolor LCS HD7970 it was retailed at £600 ($900). I bought it at £520 before the GTX 680 was released. AMD dropped their pricing pretty fast after that.

Nvidia are just jumping in before AMD release their next cards. They can price high and sail on it until the competition comes out. I wouldn't be surprised to see Nvidia drop prices when the proper HD89xx series comes out.

I understand your point, but I disagree that this is all OK. For one thing, the 7970 was just $550 at its launch, while the GTX 580 was still selling around the $500 mark. That meant that you got a 15% performance boost for 10% more money - i.e. a good value, relatively speaking.

If the rumors prove true and we get a GTX 780 around the $650 mark that's maybe 25% faster than the 7970GE, you are getting 25% more performance for 45% more money - a bad value relatively speaking.

I don't understand why enthusiasts are so willing to allow Nvidia (and I'm sure AMD will just follow suite here if they can) to jack up the expected prices on a flagship card. All of a sudden we've gone from a situation where new generation flagship cards were expected in the $450-600 range to where they're expected (apparently) in the $650-1000 range, and I just think that's ridiculous. Nvidia is screwing everyone and the whining is justified IMO.

Too much for my blood, I'll be stepping up to the 760ti as long as the price is right. :cool:

Price is too high. I'll keep my money for a new console or something.

I spent $520 on my 680. Then bought a $120 waterblock for it, so its practically a $640 card. And, yet I have no regrets, and its been the best thing I have bought for any of my computers in the last like 5 years.

The times that flagship video cards are ~$200 are long gone, yet people still continue to complain about it.

theoneandonlymrkI disagree , , nvidia didn't work a miracle with titan , it isn't that good.

At these prices its all getting a bot silly imho
The 680 sells for around 400 uk notes the 770 can't reasonably be sold for that much more but its nv so it will be five hundred quids worth which is too high for a bios and sticker.
IT would leave a two and a half hundred pound gap between the 770-780 which to me is too big for the performance you will get.

The fact that the Titan has out sold the GTX690 in only 3 months says differently. And Nvidia is laughing all the way to the bank.

MxPhenom 216I spent $520 on my 680. Then bought a $120 waterblock for it, so its practically a $640 card. And, yet I have no regrets, and its been the best thing I have bought for any of my computers in the last like 5 years.

The times that flagship video cards are ~$200 are long gone, yet people still continue to complain about it.

Who's complaining? Who mentioned anything about a $200 dollar flagship card? When was there ever a $200 dollar flagship card? The 780 doesn't seem to be a flagship card with Titan already released. I don't see this card coming with a $120 waterblock? This card is about $140 overpriced. That's not a complaint, it's an observation.

Ill gladly take a 7950 that needs a home.

For me personally it's too high even if it will be just 600$/Euro but I can understand what's going on. When the competition has nothing and you launch a new faster/better card (maybe even 2... considering the GTX770) than the best the other side has to offer it is obvious you ask more (even much more) so when the aforementioned competition will come up with something you can lower the prices. Nothing new here, AMD has done it and Nvidia, who is doing everything to be considered a premium brand, has done it more hardcore.

Right now there are so many SKUs at every price point and performance that I'm sure anybody who wants to buy a card will find something within his budget. Furthermore, for example a GTX 650 Ti Boost or the AMD equivalent which go for around 150$ will play every game out there.

So, a GTX780 was never meant to be for everybody. Same as the HD7970 when it was launched at $550.

holy schnikes

holy schnikes ...

nvidia is crazy with pricing.

Crap DaddySo, a GTX780 was never meant to be for everybody. Same as the HD7970 when it was launched at $550.

The thing is that the HD 7970 (and in fact all recent generations of GPUs from either side that I can think of off the top of my head) offered a better value than the previous generation which was being replaced, at the time of launch.

Everyone knows that high end single GPU cards offer a decreased value from lower range cards in their same family (e.g. a 670 is a better value than a 680, 660ti SLI is a lot faster than a 680 for similar money, etc).

But what's raising my eyebrows about this whole thing is that we are all of a sudden seeing a new generation launch that offers WORSE value than the generation it replaces. In my mind, that's a very concerning trend, and in that respect this isn't like the 7970 launch at all.

WTH if we add UK tax, our higher prices as standard and add to the RRP as guided. (convert to sterling)

a 780 would be about £550 +

hmm price of two 7970s..... or three 7950s at a push!

BigMack70The thing is that the HD 7970 (and in fact all recent generations of GPUs from either side that I can think of off the top of my head) offered a better value than the previous generation which was being replaced, at the time of launch.

Everyone knows that high end single GPU cards offer a decreased value from lower range cards in their same family (e.g. a 670 is a better value than a 680, 660ti SLI is a lot faster than a 680 for similar money, etc).

But what's raising my eyebrows about this whole thing is that we are all of a sudden seeing a new generation launch that offers WORSE value than the generation it replaces. In my mind, that's a very concerning trend, and in that respect this isn't like the 7970 launch at all.

Even with the 7970 releasing and being better value over the previous generation(Granted there was still a lot of talk about it being overpriced at launch). I feel like its been a trend lately regardless. New generation of cards keep getting less and less valuable, and you get less for your dollar every time.

Actually that's just a trend in computing in general lately haha.

BigMack70But what's raising my eyebrows about this whole thing is that we are all of a sudden seeing a new generation launch that offers WORSE value than the generation it replaces. In my mind, that's a very concerning trend, and in that respect this isn't like the 7970 launch at all.

We will find out the right price probably at 15:00 CET so all is speculation until then. What do you consider "value" since the 7970 launched at $550 for a 20% increase in performance over the 580 and in three months the card was selling for under $400? You speak about the generation, so what do you think the GTX770 will cost and what performance increase will have over the 670? How about the 760Ti over the 660Ti? Will there be better value there?