Wednesday, February 25th 2015

Intel Revives the Atom Brand with New Branding Levels

In order to help people understand the level of processor performance and make an informed purchase decision based on their needs, Intel Atom processors will now be offered in three distinct brand levels in a good/better/best construct - the Intel Atom x3, x5 and x7 processors. This change will start with the next generation of processors. Intel Atom x3 processor provides basic, but genuine Intel-level tablet, phablet and smartphone performance.

Intel Atom x5 processor has more capabilities and features for people who want an even better experience, and the flagship Intel Atom x7 processor provides the highest level of performance and capabilities for the Intel Atom family. The Intel Atom processor is designed to provide the best battery life with great performance for tablets, phablets, smartphones and other mobile devices. This infographic lists Intel's consumer brand portfolio for consumer devices including the Intel Core processor, Intel Core M processor, Intel Atom processor, Intel Pentium processor and Intel Celeron processor.
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32 Comments on Intel Revives the Atom Brand with New Branding Levels

#26
R-T-B
Tablets is a new market for atom, and new markets take money to break into. Heck the xbox 360 was a "loss leader" remember.. It made a ton in netbooks where it started.
Posted on Reply
#27
Naito
Sony Xperia SYou are smoking something wrong. Sorry :D

After Intel spent billions to subsidize 40M Android Atom tablets, Microsoft releases Office only for ARM

Intel's mobile chip division has lost $7 billion over the last two years while heavily subsidizing the manufacturing costs of Android tablet makers agreeing to use the chipmaker's Atom mobile x86 processors. Microsoft's new Office for Android won't run on any of them.


appleinsider.com/articles/15/01/07/after-intel-spent-billions-to-subsidize-40m-android-atom-tablets-microsoft-releases-office-only-for-arm


Try with googling "Intel subsidise Atom" :D
I dread a world where Android is the go-to OS for productivity. Besides Intel probably doesn't need to rely on Android too much at the moment as those ~$100 sub-10" Windows tablets seem to be gaining popularity.
Posted on Reply
#28
Uplink10
I hope these Atoms in tablets will be 64-bit not only 32-bit as are some Intel CPUs in tablets.
Posted on Reply
#29
Naito
Uplink10I hope these Atoms in tablets will be 64-bit not only 32-bit as are some Intel CPUs in tablets.
I think they're merely running 32-bit Windows. Pretty sure Atom has supported the 64-bit extension for a while.
Posted on Reply
#30
MikeMurphy
Uplink10Intel has too many brands and too many CPU models, i3 should be 2 core, i5 should be 4 core and i7 should be 6 or more core.
I wonder where will be difference betwen x3, x5 and x7 other than words right now.
Firstly clockspeed, secondly the number of GPU EUs.
Posted on Reply
#31
Jorge
The CPU/GPU/APU naming schemes used by both InHell and AMD, suck IMO and have in the past decade or more been very confusing - often by intent unfortunately. There is really no valid reason not to just label the product numerically based on performance, but that would be too easy and not confuse consumers who might very well buy a current confusingly labeled product by mistake.
Posted on Reply
#32
Arjai
JorgeThe CPU/GPU/APU naming schemes used by both InHell and AMD, suck IMO and have in the past decade or more been very confusing - often by intent unfortunately. There is really no valid reason not to just label the product numerically based on performance, but that would be too easy and not confuse consumers who might very well buy a current confusingly labeled product by mistake.
Plus, what would we do with all those Marketing Majors? Come to think of it, I could use a few of them to paint my car. Think they could make a '72 Vega more appealing to sexy women?:laugh:
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