Monday, June 13th 2016

AMD Provides Sneak Peek of Full Line of Radeon RX Series GPUs at E3

Today at Electronic Entertainment Expo (E3) AMD (NASDAQ: AMD) CEO Lisa Su delivered a pre-launch showcase of the full line of forthcoming Radeon RX Series graphics cards set to transform PC gaming this summer by delivering enthusiast class performance and features for gamers at mainstream price points. AMD previously showcased the Radeon RX 480 graphics card, designed for incredibly smooth AAA gaming at 1440p resolution and set to be the most affordable solution for premium VR experiences starting at just $199 SEP for the 4GB version. Joining the Radeon RX family are the newly announced Radeon RX 470 graphics card delivering refined, power-efficient HD gaming, and the Radeon RX 460, a cool and efficient solution for the ultimate e-sports gaming experience.
The Radeon RX Series of graphics processors are designed to transform the PC gaming industry across a variety of form factors, delivering on three fundamental "entitlements" for gamers and game developers:
  • Extraordinary VR experiences at price points never offered before - Previewed at Computex, the Radeon RX Series will expand the VR ecosystem by democratizing exceptional VR experiences, making them available to many form factors and millions of consumers by lowering the cost barriers to entry.
  • Great game content delivered to PC Gamers in real time - Through a combination of Radeon RX Series performance profiles and close-to-the-metal APIs that closely mirror console APIs, AMD believes that developers will be further empowered to co-develop high quality, high performing game content for both consoles and PCs, enhancing the PC gaming ecosystem.
  • Console-class GPU performance for thin and light notebooks - Gaming notebooks have traditionally been large and cumbersome or under-powered for today's gaming needs. The Radeon RX Series addresses this with flagship technology that effectively gives mobile users GPU performance that rivals that of consoles with exceptionally low power and low-z height to drive thin, light and high-performance gaming notebooks, and 1080p 60Hz gaming experiences for both eSports and AAA titles.
Gamers and consumers today are being left behind," said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group, AMD. "Today only the top 16 percent of PC gamers are purchasing GPUs that deliver premium VR and Gaming experiences.2 Hundreds of millions of gamers have been relegated to using outdated technology. Notebook gamers are often forced to compromise. And tens of millions more can only read about incredible PC VR experiences that they can't enjoy for themselves. That all changes with the Radeon RX Series, placing compelling and advanced high-end gaming and VR technologies within reach of everyone."

Gamers in the market for a new graphics card need look no further than the forthcoming Radeon RX Series, consisting of:
  • Superior technology engineered for unprecedented performance- The Radeon RX Series features the most advanced graphics and gaming technologies ever seen in a GPU priced under $300 SEP, delivering cutting-edge engineering to everyday PC gamers and VR consumers. The Radeon RX Series harnesses the revolutionary Polaris architecture optimized for the 14nm FinFET process, the most cutting-edge process technology in the world featuring the smallest transistors ever used in a GPU, engineered to deliver unprecedented performance and power efficiency from incredibly small and thin chips.
  • Extraordinary VR experiences never widely affordable before - With models starting at $199 SEP, the Radeon RX 480 is the most affordable solution for a premium VR experience, supplying the graphics capability necessary to bring high-quality PC VR experiences from Oculus and HTC3 to anyone who wants it.
  • Future-proof technologies - The Radeon RX Series continues the Radeon tradition of innovation, like being first to 14nm FinFET process technology, first in memory types and bandwidth like HBM, and first to support low overhead gaming APIs. Gamers will enjoy these products for a long time to come with a range of "future-proof" benefits including:
    o Leading DirectX 12 and Vulkan gaming - The Polaris architecture-fueled Radeon RX Series is built to deliver phenomenal DirectX 9, DirectX 10, and DirectX 11 gaming performance, and designed to absolutely scream in DirectX 12 and Vulkan, the future of gaming. Polaris architecture uniquely supports asynchronous compute for superior experiences in games and VR applications using DirectX 12 and Vulkan. AMD brings gamers incredible DirectX 12 and Vulkan game experiences including phenomenal VR content, by collaborating with the top DirectX 12 and Vulkan developers in the world who want to develop on Radeon to bring the best games to market.
    o Next-generation display technologies - Radeon RX Series includes support for next-generation HDR gaming and video on new HDR monitors and TVs. The Radeon RX Series also supports HDMI 2.0b and DisplayPort 1.3/1.4 supporting the new generation of high-resolution HDR and high-refresh displays. The Radeon RX Series features exceptional accelerated H.265 encoding and decoding, enabling effortless streaming or recording of 10-bit 4K video at 60 FPS4.
    o Radeon Software designed to provide the best performance, features, stability and control - Equally as sophisticated as the Radeon RX Series graphics cards is the software that powers them. Radeon Software enables the ultimate in performance, features and stability to ensure an exceptionally smooth and fast out-of-box experience, and one that gets better with age as updates roll out.
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68 Comments on AMD Provides Sneak Peek of Full Line of Radeon RX Series GPUs at E3

#51
ShurikN
I want a good, competitive and an affordable product. If she can provide one (or in this case the company that she leads), she can look like a god damn raccoon for all I care...
Posted on Reply
#52
medi01
prtskgLisa Su said AMD will release Polaris cards in between 100 - 300$. How come this is full line up of polaris if we have seen cards between $ 100 - 200 only?
That was in the context of 84% of the people buying cards in that price range.

I'm pretty sure 480x is coming. It might be ambushing 1060 though. (or so I hope)
Posted on Reply
#53
Peter1986C
ZoneDymowell premium is also a synonym for quality/high value/good.
In this case the experience is of that high quality so its not quite an oxymoron
FluffmeisterMy oxymoron detector exploded at affordable solution for a premium VR experience.
As far as I know, these are 100-150 dollar cards for stuff like MOBA and 1080p gaming at most. For 1440p gaming and VR one "should" look for a RX 480.
Jack1nDamn, those cards look so 2006.
natr0nWith some fancy coolers on them it shouldn't even be a concern really.
btarunrAnd here's our GTX 950.

www.techpowerup.com/215406/nvidia-announces-the-geforce-gtx-950-graphics-card
Indeed we are talking about sub 100w cards here, they do not need big and expensive coolers (and never had them anyway in that segment).
FordGT90ConceptThere's a huge market for these cards. Just look at the options in the price/power segment now and prepare to be underwhelmed. Most of them are designs from 5-6 years ago. I, for one, am glad to see a recommitment to low power cards. Being stuck on 28nm had AMD and NVIDIA trying to out-power each other to get on top--the electric bill suffered for it.
I am glad about this change in strategy too.

For those who are interested (no video of mine):

Posted on Reply
#55
deu
truth telleri got you fam, modern and good looking
Way better! This makes me gonna buy it now! The next argument for people would be the "only" 13% OC potential. I'd say your pictures adresses that as well!
Posted on Reply
#56
Fluffmeister
HiryouganWith the release of RX 480 nvidia as of now won't have anything in that performance segment.
Unless they'll sell 970 below 200$ and 980 at ~250-300$ which is impossible imo.
A GTX 970 scores more than 6.3 in the Steam VR test, don't see why it isn't an option for a premium VR experience.
Posted on Reply
#58
jdubo
OctopussThat woman is butt-ugly.
I don't care what she looks like. If she makes AMD profit, she'll be the hottest woman on earth. Female CEO of the century. Hotter than bill gates.
Posted on Reply
#59
KainXS
as long as the RX 480 can match a 390X or 980 in some -games- I'm a buyer for it, don't really care about synthetic benches or VR. I want to see some game benches for this little thing.

btw, this is the RX 470/480 PCB if you have not seen it yet.
Posted on Reply
#60
buggalugs
This could be a good strategy for AMD. The vast majority of PC's, notebooks, and mobile devices use this kind of GPUs. Its good for consumers too.
Posted on Reply
#63
Caring1
prtskgLook at the driver version. It's from January. I'm sure most people would agree that polaris wouldn't have proper driver support in January, especially so for VR.
Catalyst gets updated all the time, the initial driver date is irrelevant.
Posted on Reply
#64
prtskg
Caring1Catalyst gets updated all the time, the initial driver date is irrelevant.
If the testing is done with driver 16.1, it shows the results from January. AMD itself says in footnote that the result will vary if tested from different driver version.
Posted on Reply
#65
Caring1
prtskgIf the testing is done with driver 16.1, it shows the results from January. AMD itself says in footnote that the result will vary if tested from different driver version.
No, it only shows they used the driver from that date, not that they tested at that time.
Posted on Reply
#66
prtskg
Caring1No, it only shows they used the driver from that date, not that they tested at that time.
Isn't that same? Doesn't matters when someone tests it, what matters is which driver version is used. AMD is deliberately or foolishly masking performance of their cards.
Posted on Reply
#67
Relayer
efikkanSo 62.5% more for >70% more performance
or barely running vs. running well.
Hardly noticeable, indeed.
We don't know what the performance difference will be yet. Or, if it's "barely running".

I honestly believe we are going to see a lot of buyers remorse for jumping on Pascal at such inflated prices when they come down after Polaris launch.
Posted on Reply
#68
Relayer
FordGT90ConceptThere's a huge market for these cards. Just look at the options in the price/power segment now and prepare to be underwhelmed. Most of them are designs from 5-6 years ago. I, for one, am glad to see a recommitment to low power cards. Being stuck on 28nm had AMD and NVIDIA trying to out-power each other to get on top--the electric bill suffered for it.
1KW+ PSU's just became niche again.
Posted on Reply
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