Monday, February 6th 2017

AMD's Upcoming Ryzen Launch to Prompt Reshuffle of Intel's CPU Line-up

AMD's upcoming Ryzen chips probably represent the hardware world's most awaited shake-up in recent times (and I do know I've been mentioning this non-stop, but please, do bear with me here). The thought that the underdog could finally present an actual alternative - at least performance-wise - to its Goliath of a rival - and thus introducing renewed competition in a bogged-down hardware segment and the democratization of high-quality processing cores - is simply too good to not gobble down like water given to a desert nomad. I, for one, hope that AMD can deliver, prompting a better competitive - and pricing - environment for all of us.

And it would seem that Intel is looking to staunch an eventual bleeding that AMD's Ryzen chips might instill to their CPU line-up, with its expected 4-core, 8-thread, 6-core 12-thread, and 8-core, 16-thread Ryzen processors, by shaking up its - now ancient - line-up of Core processors. Intel has already introduced some changes to its line with the release of Kaby Lake - with some Celeron processors carrying Hyper Threading, previously locked to their i3 processors, and the first unlocked-multiplier Core i3-7350K processor, but apparently the company feels that isn't enough for Ryzen's expected performance - enter the Core i7-7740K and the Core i5-7640K.
According to some industry sources, Intel is preparing these two CPU solutions as a containment attempt for AMD's Ryzen onslaught. First up, we have the i7-7740K, which is your run-of the mill Core i7, increasingly fleshing out the i7 line of Intel processors. It supposedly carries 8 MB of L3 cache, and sports a base frequency at 4.30 GHz (100 MHz higher than the 7700K), but a 9W higher TDP (at 100W when compared to the 91W of the i7-7700K. The Turbo frequency is still up in the air, but logic points to it being at the 4.60 GHz (again, 100 MHz higher than that of the i7-7700K). Honestly, this is just another Intel processor, with a slight frequency bump and probably a disproportionate increase in the price-tag, and I don't feel it offers that much more in a fight against AMD.

The i5-7640K, however, could be another beast entirely. Take this with a truckload of salt, obviously, but this part (which is confirmed to be upcoming) can feature HyperThreading (according to some sources; there are conflicting reports on this one). All other features are on par with the i5-7600K: 6 MB L3, 4.00 GHz base frequency (a meatier 200 MHz boost over the i5-7600K's 3.80 GHz). On the TDP side, it would also climb above the 100W mark. But the HyperThreading is what's interesting: it would be the first time an i5 would carry that particular piece of technology, thus throwing a proverbial wrench into Intel's pretty (if uninteresting) line-up of processors. After all, every consumer knows that what separates the i7 from the i5 is the HyperThreading... Or is it now?

If true, this is a bold, bold move for a typically conservative (and rightly so; when you're the best and there's no competition it's hard to find the motivation to innovate just for the sake of it, considering you'll be outselling the competition as it is) company. I personally don't expect the part to have HTT - I think it's just too much of a shake-up to Intel's line-up, a show of blood in the water, if you may - and would expect a mere frequency bump over the i5-7600K. But if Intel does do this shake-up, it comes a year earlier than I expected, and is sure to stir up the pot of competition something fierce. We'll probably have answers on this by the end of the week, though, supposedly the time where hardware partners will begin sampling the new processors.
Source: CPCHardware
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50 Comments on AMD's Upcoming Ryzen Launch to Prompt Reshuffle of Intel's CPU Line-up

#26
Xajel
That's why I'm saying that this time is a stupid time to build a new system or upgrade... Products will be interesting, prices will go down... and the winner is who waits.. the looser is the one who didn't...

Can't wait to see what Ryzen will actually do and how much it will actually be priced..
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#27
bug
CammReminds me of P4 Netburst and Pentium D's going against Athlons :p, except this time it isn't IPC, its core count :D.
There's an important difference though: Athlons were better because they were faster running general purpose code (Netburst was actually faster when running code compiled specifically for it, but that's not what the average Joe ran at home). Generic code today uses maybe two cores and four cores can probably cover 95% of the software you have installed at home at any given moment.

So no, from that pov this is not Athlon vs Netburst again.
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#28
Octopuss
Intel would have to do lot more than this for me to buy new product from them again.
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#29
Shihab
Unless Intel is partaking in some Ninja-esque industrial espionage, all I see is yet another case of riding the hype train (on a different cart); only thing that can be inferred of this -assuming it's true- is that AMD's marketing's got Intel worried, not that the Zen itself will be competitive.
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#30
Liviu Cojocaru
Niceeee, this is a sign that Ryzen might be a really good competitor to Intel CPU's
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#31
bug
ShihabyoooUnless Intel is partaking in some Ninja-esque industrial espionage, all I see is yet another case of riding the hype train (on a different cart); only thing that can be inferred of this -assuming it's true- is that AMD's marketing's got Intel worried, not that the Zen itself will be competitive.
It's not necessarily espionage, but rival companies know a lot better than the general public what the other party is up to.
In all honesty, it doesn't even matter how Ryzen performs, if AMD is marketing cores, intel needs to follow. If only because uninformed buyers always go for higher numbers. Personally, I don't see the need for that many cores on a home computer, but on the other hand, if I can get more computing power in the same power envelope and price bracket, why not?
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#32
Hokum
Intel should of changed this ages ago, the tiers should be i3 2 core+HT, i5 4 core + HT, i7 6 core + HT. With E boards offering 8+ cores.
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#33
ShurikN
HokumIntel should of changed this ages ago, the tiers should be i3 2 core+HT, i5 4 core + HT, i7 6 core + HT. With E boards offering 8+ cores.
They would have if they had competition to worry about.
Posted on Reply
#34
rtwjunkie
PC Gaming Enthusiast
ShihabyoooUnless Intel is partaking in some Ninja-esque industrial espionage, all I see is yet another case of riding the hype train (on a different cart); only thing that can be inferred of this -assuming it's true- is that AMD's marketing's got Intel worried, not that the Zen itself will be competitive.
Honestly, industrial espionage is a thing. I'm quite sure both AMD and Intel each know a lot more about the other side plans and lineup than the public do.

Thus, I tend to believe Intel is a little bit concerned, which is a good thing. :)
Posted on Reply
#35
Camm
ShurikNThey would have if they had competition to worry about.
6 core is due in mainstream Intel sockets next year, but it all looks a bit lacklustre now doesnt it.
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#36
Shihab
bugIt's not necessarily espionage, but rival companies know a lot better than the general public what the other party is up to.
In all honesty, it doesn't even matter how Ryzen performs, if AMD is marketing cores, intel needs to follow. If only because uninformed buyers always go for higher numbers. Personally, I don't see the need for that many cores on a home computer, but on the other hand, if I can get more computing power in the same power envelope and price bracket, why not?
rtwjunkieHonestly, industrial espionage is a thing. I'm quite sure both AMD and Intel each know a lot more about the other side plans and lineup than the public do.

This, I tend to believe Intel is a little bit concerned, which is a good thing. :)
True, companies know more about each other than we do them, but to what degree does this knowledge go is a matter of too much speculation to have any merit beyond wasting time. I won't rule out that industrial espionage might exist, but I can't say surely that -in this case- it does either. So, to avoid going reductio ad absurdum (and I'm hoping I've got my logic right), I elect not bother with it in my end conclusion, that Zen will be good or not, which is -ironically- a speculation in it self. >_>

P.S: I'm rooting for Zen too, btw. Just trying to keep my expectations in check.
P.P.S: Intel felt threatened by Bulldozer too, btw.
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#37
iO
Thats Kaby Lake-X and not a direct counter to Zen
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#38
bug
ShihabyoooTrue, companies know more about each other than we do them, but to what degree does this knowledge go is a matter of too much speculation to have any merit beyond wasting time. I won't rule out that industrial espionage might exist, but I can't say surely that -in this case- it does either. So, to avoid going reductio ad absurdum (and I'm hoping I've got my logic right), I elect not bother with it in my end conclusion, that Zen will be good or not, which is -ironically- a speculation in it self. >_>

P.S: I'm rooting for Zen too, btw. Just trying to keep my expectations in check.
P.P.S: Intel felt threatened by Bulldozer too, btw.
I'm with you 100%. I'm discarding almost everything I hear about Zen. I'm just saying, when Intel makes a move, they know a lot more than we do. But in this case, we can't even infer Intel is scared of Zen's performance, because they may be doing it just to have the number of cores out.

Just a little more patience is required at this point.
Posted on Reply
#39
rruff
bugGeneric code today uses maybe two cores and four cores can probably cover 95% of the software you have installed at home at any given moment.
Two cores and four threads can cover it. Maybe less.
bugwhen Intel makes a move, they know a lot more than we do. But in this case, we can't even infer Intel is scared of Zen's performance, because they may be doing it just to have the number of cores out.
I agree. Intel probably knows nearly as much about Ryzen as AMD does. When Ryzen launches, Intel will want to have all their bases covered and price their processors competitively. Same thing happened with Nvidia when AMD launched Polaris.
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#40
Gasaraki
OMG. How many of these stupid "Intel shaking in their boots, releases cpus to compete. Bla bla bla" articles are you going to keep writing?

All Intel needs to do to compete is to lower prices on their current chips. They already have cpus that are competitive (against the magical Ryzen).

AMD benched against the $1000 i7-6900K. They are around the same performance. Lets say AMD sells that cpu for only $600. All Intel have to do is drop their price to match. If they need more performance CPUs RIGHT NOW to fight the Ryzen onslaught, they just raid their 8-core/10-core Xeon bin, drop the price, boom, holds Ryzen till new chip designs come out.
Posted on Reply
#41
GhostRyder
As far as a "reshuffle" goes, I am all for it as I think Intels processor line does need some adjusting on every corner. I honestly think they have way to many chips out there with many to me not needing to exist. As far as a Hyper-Threaded i5 goes, well I think that would be good if the i7 became a 6 core 12 threaded part (Or they completely dropped the i7 from the LGA 1151 line and left it only to the X99). But if they are keeping the i7, then I see no point nor do I think it would be smart (I doubt it will happen personally, but I have seen crazier things) as it would have to be cheaper than the i7 counter parts just on name alone (At least the unlocked ones) and would just butcher sales for the i7's.

I would like to see what happens when Ryzen is released, as we won't know for sure unless Ryzen lives up to the hype (At least part of the hype) and causes some real competition.
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#42
RealNeil
R0H1TAnyone still think the unlocked KL i3 is a good buy :rolleyes:
I never did. Their price sucks for a novelty part.
Giving an i3 part some awesome capabilities only makes sense if it retains that i3 price.
Posted on Reply
#43
rruff
GasarakiIf they need more performance CPUs RIGHT NOW to fight the Ryzen onslaught, they just raid their 8-core/10-core Xeon bin, drop the price, boom, holds Ryzen till new chip designs come out.
Very true. Intel will likely have to endure lower profits, but not as much as people think. After the engineering and fab is done, the cost of popping out even these fancy CPUs is a small fraction of retail. They price the 6-8 core chips high now, because why not? There is no competition. They also don't sell many relative to 4 core chips. But if Ryzen beats Intel at their current pricing all Intel needs to do is make their 6-8 core chips mainstream and lower the price. They may still have higher margins on these 6-8 core chips than they currently do on the 4 cores, but they will lose some market share.
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#44
xorbe
[If] i5 gets HT, then i7 needs 6 core 135w top end part at $329
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#45
Blueberries
GasarakiOMG. How many of these stupid "Intel shaking in their boots, releases cpus to compete. Bla bla bla" articles are you going to keep writing?

All Intel needs to do to compete is to lower prices on their current chips. They already have cpus that are competitive (against the magical Ryzen).

AMD benched against the $1000 i7-6900K. They are around the same performance. Lets say AMD sells that cpu for only $600. All Intel have to do is drop their price to match. If they need more performance CPUs RIGHT NOW to fight the Ryzen onslaught, they just raid their 8-core/10-core Xeon bin, drop the price, boom, holds Ryzen till new chip designs come out.
This.

If Ryzen is as good as these articles are assuming it will be the first AMD product to live up to its own hype. Many of us want it to be, but this isn't going to be some dramatic shakeup; there will still be a clear choice for performance and a clear choice for value.
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#46
Camm
BlueberriesThis.

If Ryzen is as good as these articles are assuming it will be the first AMD product to live up to its own hype. Many of us want it to be, but this isn't going to be some dramatic shakeup; there will still be a clear choice for performance and a clear choice for value.
The problem comes to Intels market segmentation with its chipsets. Intel really can't compete against a chip that is 1/3 smaller, and especially when economies of scale (because of said segmentation and size) cannot be realised in the first place.
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#47
Caring1
XiGMAKiDIf this rumor is true (which means right now Intel is in some sort of Plan B mode) I guess it's safe to say that Ryzen is gonna be good afterall
Or Intel is worried about losing market share to AMD.
AMD don't have to release a great chip, only a good one at a lower price, to win market share and damage Intel's profits.
Posted on Reply
#48
bug
CammThe problem comes to Intels market segmentation with its chipsets. Intel really can't compete against a chip that is 1/3 smaller, and especially when economies of scale (because of said segmentation and size) cannot be realised in the first place.
I'm not sure what you're implying, but intel has been working on making architectures that scale from the lowest mobile to the most monstrous server CPUs. They've had that for a few generations already. The only question is if AMD can do the same. Because if they can't, they have a serious cost issue on their hands.
I'm also not sure what the "1/3 smaller" is supposed to mean, the only numbers we have is 44sq mm for Zen vs 49sq mm for some unspecified Intel CPU.

As far as competing is concerned, Intel is 100x bigger than AMD is, they could sell CPUs at a loss for a year and barely feel any impact. Which is why it's so important for AMD to tick all the right checkboxes with Zen.
Posted on Reply
#49
Camm
bugI'm not sure what you're implying, but intel has been working on making architectures that scale from the lowest mobile to the most monstrous server CPUs. They've had that for a few generations already. The only question is if AMD can do the same. Because if they can't, they have a serious cost issue on their hands.
I'm also not sure what the "1/3 smaller" is supposed to mean, the only numbers we have is 44sq mm for Zen vs 49sq mm for some unspecified Intel CPU.

As far as competing is concerned, Intel is 100x bigger than AMD is, they could sell CPUs at a loss for a year and barely feel any impact. Which is why it's so important for AMD to tick all the right checkboxes with Zen.
Gotta read the thread chain back to Gasaraki's assumption that Intel could simply drop prices on its 8 core E part to combat Ryzen. I'm also sure Intel could mount something competitive in a smaller socket, but at this point released roadmaps only show a six core coming to 115x next year. Which leaves 20xx sockets for anything with a higher core count - those chips are quite large (quad channel DDR controller and PCI lanes), and with a separate chipset, the platform as a whole is expensive, to the point that I'm not sure Intel could really 'just' drop prices in the E ranges to compete with Ryzen.
Posted on Reply
#50
bug
CammGotta read the thread chain back to Gasaraki's assumption that Intel could simply drop prices on its 8 core E part to combat Ryzen. I'm also sure Intel could mount something competitive in a smaller socket, but at this point released roadmaps only show a six core coming to 115x next year. Which leaves 20xx sockets for anything with a higher core count - those chips are quite large (quad channel DDR controller and PCI lanes), and with a separate chipset, the platform as a whole is expensive, to the point that I'm not sure Intel could really 'just' drop prices in the E ranges to compete with Ryzen.
I understand what you mean. In theory you're right, but not even AMD is pitching Ryzen against Intel's E CPUs with what they've shown so far. We'll know for sure within the next month ;)
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