Tuesday, March 13th 2018

AMD On Track to Return to Athlon 64 Market Share Levels

Yesterday AMD held their "One Year Ryzen Anniversary" call which reiterated the company's success introducing Ryzen products and also provided insight into what's planned for 2018 and beyond.

When asked about market share status and goals, Jim Anderson, SVP and GM of Computing and Graphics at AMD, mentioned that their near-term goal is reaching levels that the company enjoyed during their early-2000s market-leadership that they had thanks to the Athlon64 processors, which were strong competitors to what Intel offered at the time. Specifically, Jim said "I don't see any reason we can't get back to historical share levels that AMD has enjoyed in the past." Back in the 2000s the company boomed on a market share above 20% for desktop and slightly below 20% for notebook, also thanks to Intel's weakness in driving technology forward.
AMD hopes that they can repeat that success, by providing more cores for less money with Ryzen, while also gaining technology leadership, like the integrated Vega graphics in the new APUs. While 2017 was more focused on introducing Ryzen to the desktop space, 2018 will be the year AMD makes a push for Ryzen-based notebooks. Over the course of 2017, Ryzen desktop increased AMD's desktop CPU market share by 50% year-over-year; from 8% to 12% (Q4 2016 vs Q4 2017). In Q1 2018, 50% of the company's client compute revenue came from Ryzen, a solid increase over 40% in Q4 2017. At some (enthusiast focused) retailers the company is even seeing 40-50% CPU sales share.
The company expects 60 new Ryzen-based platforms from OEMs in 2018, with the majority being mobile designs across the whole size and performance spectrum: from ultra-portable to gaming. This will open up a $10 billion market for the company to grow in, in addition to the $9 billion desktop CPU market. Additional focus is put on Ryzen Pro (both desktop and mobile), which is targeted at enterprise and government customers through additional security and management features.
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30 Comments on AMD On Track to Return to Athlon 64 Market Share Levels

#26
EarthDog
Me either... but everyone has their passions. Some rooted in facts, others, fantasy. Now, the Intel TIM could be better and perhaps its taking off 100-200Mhz depending (anything more than that is gravy and rare), but the fact remains they overclock pretty damn well...better by leaps and bounds than current Ryzen offerings with solder (always a point glossed over by the Intel TIM haters, LOL!). We will see what Zen+ brings soon, but the real Ryzen is in Zen 2...

This is nothing but good for all of us, AMD finally brings out a competitive product and wakes up (I don't call it panic...) Intel to stop resting on their laurels.
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#27
springs113
So true we just need the gpu/ram market to stabilize. I am very tempted at the moment to sell my 2 Vega 64s and just rock out with 780/290 for the time being.
Posted on Reply
#28
Vya Domus
dj-electricNon-forum dwellers still defaultly prefer Intel.
I'd argue it's the other way around , it's the forum dwellers which are the avid fanboys. On the other hand , the average Joe is likely to be swayed away by a bunch of fancy charts in a split second anytime of the day.
seronxbut a huge defeat in 2019.
Ain't nothing like a good fortune teller. Any chance we can take a look at that fancy crystal ball you got there mate ?
Posted on Reply
#29
TheGuruStud
seronxAMD is only safe up to the 1H 2019.

Nvidia has a new GPU architecture coming out in 2019. (Andy Glew/Scot Hildebrandt/etc)
Intel has a new CPU architecture coming out in 2019. (Folsom/SoftMachines/etc)

A pyrrhic victory for 2017/2018, but a huge defeat in 2019.
Who would pay this terrible, terrible troll/shill?

Pro tip: You have to make it sounds reasonably true. We know intel has nothing new and we know Nvidia has nothing new. Oops, you've been exposed...by yourself.
Posted on Reply
#30
anubis44
dj-electricNon-forum dwellers still defaultly prefer Intel. Nothing will really change until their opinion will. Slowly, and maybe.
The 'average person' will buy AMD when enough of us tech-heads tell them that it's a good way to save extra $$ when buying/building a PC, especially now when graphics cards and ram are so expensive, saving $50-$100 over an Intel build is important. It's up to us to make it known to our circle of friends/familly/co-workers that AMD is a great option. That's how it happened back in the 1990s and 2000s with the 386/486/K6-2/Athlon/Athlon 64/Phenom, etc., and that's how it will happen again. It's also important for us to speak up if we're at a computer store, and a salesperson says anything non-factual about AMD, like 'they have buggier motherboards' or 'they're the low-end option'. At this point, AMD is not the 'low-end' option, they are the smarter option.
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