
AMD Radeon Captures 45% Market Share in Japan, Could Be Even Higher if Supply Chain Allows
AMD's Radeon GPU lineup has achieved a remarkable 45% market share in Japan, representing the brand's strongest position in the competitive graphics card market, according to AMD Japan executive Sato during a recent industry roundtable. This significant market penetration marks a turning point for Team Red in a region historically dominated by NVIDIA. The announcement came during a multi-vendor panel featuring representatives from ASRock, ASUS, GIGABYTE, MSI, PowerColor, and Sapphire at an AMD-focused event in Akihabara. While celebrating the milestone, industry partners pushed for more ambitious targets, with ASRock's Haraguchi challenging AMD to aim for a 70% market share. ASUS executive Ichikawa humorously noted the brand's historical underdog status, remarking, "We've never been the ruling party!"
The event also featured insights on AMD's latest hardware from prominent tech influencers. "Sir Gradeon" praised the Radeon RX 9070 series for its overclocking headroom and substantial VRAM capacity, highlighting that the GPUs don't require power supply upgrades. Fellow influencer "Shurarara!!" emphasized the RX 9070 XT's price-to-performance ratio, noting its ability to run demanding titles like Monster Hunter Wilds at 4K resolution with appropriate settings. Supply constraints emerged as a significant concern during the roundtable, with AIB partners expressing frustration over GPU allocation limitations despite strong demand. The candid admission from AMD's representative about the company "not being used to selling graphics cards" at this volume sparked laughter among attendees, showing the unexpected nature of AMD's market surge. The event attracted substantial attention, with long lines forming before doors opened. Attendees participated in the X-Walk Post Campaign across Akihabara's electronics district, with early purchasers of AMD products receiving exclusive promotional items.
The event also featured insights on AMD's latest hardware from prominent tech influencers. "Sir Gradeon" praised the Radeon RX 9070 series for its overclocking headroom and substantial VRAM capacity, highlighting that the GPUs don't require power supply upgrades. Fellow influencer "Shurarara!!" emphasized the RX 9070 XT's price-to-performance ratio, noting its ability to run demanding titles like Monster Hunter Wilds at 4K resolution with appropriate settings. Supply constraints emerged as a significant concern during the roundtable, with AIB partners expressing frustration over GPU allocation limitations despite strong demand. The candid admission from AMD's representative about the company "not being used to selling graphics cards" at this volume sparked laughter among attendees, showing the unexpected nature of AMD's market surge. The event attracted substantial attention, with long lines forming before doors opened. Attendees participated in the X-Walk Post Campaign across Akihabara's electronics district, with early purchasers of AMD products receiving exclusive promotional items.