Monday, March 19th 2018
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Display Stocks Tank as Apple's Secret Display R&D and Manufacturing Facility Surfaces
Stocks of prominent display panel manufacturers such as LG Display, Sharp, and Samsung, tanked 4.4 percent on Monday, as reports emerged of Apple secretly developing its own screens and manufacturing them, for the first time. Apple has a secret Silicon Valley facility hiding in plain sight, located in Santa Clara. This facility is where cutting-edge research and development into micro-LED display panels is underway, along with small-scale manufacturing, just enough for Apple to rapidly prototype products under development, with new displays, before its display suppliers even have access to the technology.
Bloomberg comments that the facility is part of Apple's ambitious plan to bring development of key components of its products in-house. It also enables Apple to keep all new intellectual property obtained during the development to itself, so its suppliers can't bring IP they hold to their pricing negotiations with the company. Its R&D focus currently appears to be micro-LED technology, which will enable smaller and more pixel-dense screens, particularly for the Apple Watch.
Source:
Bloomberg
Bloomberg comments that the facility is part of Apple's ambitious plan to bring development of key components of its products in-house. It also enables Apple to keep all new intellectual property obtained during the development to itself, so its suppliers can't bring IP they hold to their pricing negotiations with the company. Its R&D focus currently appears to be micro-LED technology, which will enable smaller and more pixel-dense screens, particularly for the Apple Watch.
34 Comments on Display Stocks Tank as Apple's Secret Display R&D and Manufacturing Facility Surfaces
This isn't even debatable. It is a cold hard fact that you keep pretending doesn't exist because willful ignorance somehow floats your boat.
If you can't tell 300ppi vs 600ppi from 1 or 2 feet away than you have never bothered to admire art or photography and have no idea what your talking about. These differences are easy to see via the naked eye. are you 5 and take offense at basic statements about the key issue at hand?
I know what you mean man!....I may even have spent the time to calibrate all my IPS screens too :rolleyes:
This why I can't stand the movement to 4K, everything is 4K this and 4K that. We don't have enough bandwidth to people's homes to deliver a properly encoded 1080p feed let alone a 4K feed that requires almost four to five times that amount of bandwidth. Let's fix 1080p first before we go onto the next big thing.
As for Blurays, the gold standard by which all other Blurays are measured up against and fail is James Cameron's Avatar. That Bluray is by far the best encoded Bluray ever made!