NVIDIA CFO Colette Kress, speaking in the company's latest post-results financial analyst call, confirmed that NVIDIA isn't retiring its GeForce GTX 10-series products anytime soon, and that the series could coexist with the latest GeForce RTX series, leading up to Holiday-2018, which ends with the year. "We will be selling probably for the holiday season, both our Turing and our Pascal overall architecture," Kress stated. "We want to be successful for the holiday season, both our Turing and our Pascal overall architecture," she added. NVIDIA is expected to launch not just its RTX 2080 Ti and RTX 2080, but also its RTX 2070 towards the beginning of Q4-2018, and is likely to launch its "sweetspot" segment RTX 2060 by the end of the year.

NVIDIA reportedly has mountains of unsold GeForce GTX 10-series inventory, in the wake of not just a transition to the new generation, but also a slump in GPU-accelerated crypto-currency mining. The company could fine-tune prices of its popular 10-series SKUs such as the GTX 1080 Ti, the GTX 1080, GTX 1070 Ti, and GTX 1060, to sell them at slimmer margins. To consumers this could mean a good opportunity to lap up 4K-capable gaming hardware; but for NVIDIA, it could mean those many fewer takers for its ambitious RTX Technology in its formative year.