AMD's 3rd generation Ryzen desktop processors were rumored to open to pre-orders today, so you could have your swanky new CPU upgrade in place by 7/7. It turns out, that's not the case. AMD in a statement to TechPowerUp, confirmed that there won't be any pre-orders opened by retailers today (1st July), and there is no information of any such pre-orders date. Customers will likely have to wait until the 7th to pick their PIB form their friendly neighbourhood PC hardware store, or order one online. The statement from AMD in German language translates as follows:

We haven't announced any pre-order plans - global launch is on 7/7.

AMD is launching five new processor SKUs this July, including the 12-core/24-thread Ryzen 9 3900X, the 8-core/16-thread Ryzen 7 3800X and 3700X, and the 6-core/12-thread Ryzen 5 3600X and 3600. Prices over previous-generation products remain flat wherever applicable. The 3700X is being launched at the same $329.99 MSRP as the 2700X, the 3600X at a slightly higher $249.99 compared to the $239.99 the 2600X launched at; and the 3600 aims to be the sub-$200 king at the same $199.99 price as the 2600. The 3800X is being launched as a premium 8-core option at $399.99, and the 3900X can be yours for $499.99. We expect most online retailers to mark these prices up by 5-10 percent as they normally do.