Friday, January 17th 2020

Cooler Master Redesigns its TIM Packaging so Parents Don't Think Their Kids are Doing Drugs

Applying thermal interface material (TIM) properly is a simple task that is under-documented or sometimes even misrepresented by the press. A bad application harms, rather than help your thermals. Their application varies from either the "pea drop" method, where you squeeze the TIM syringe or sachet to put out a tiny pea size blob onto your chip, letting the pressure from the heatsink spread the TIM out; or using an included spatula or plastic card to spread the TIM out to a very thin film. Of course when minors have plastic cards and syringes lying around in their rooms, parents sometimes get the wrong idea.

Cooler Master, in a tweet confirmed that it redesigned its TIM packaging to address exactly this: that TIMs supplied in syringes that look and function identical to medical syringes, make parents think their kids are doing drugs. "We didn't change the shape of the syringe to make applying thermal paste a lot easier, but because we we're getting tired of having to explain parents that their kid isn't using drugs," reads the Cooler Master statement. The new packaging by Cooler Master looks closer to a highlighter or Play Doh tube than it does a medical syringe. It still uses a syringe-like manual piston to dispense TIM, but the nozzle is wide and flattened to put out a layer of TIM directly on your chip. It's no longer round, and you can no longer attach injection needles. This nozzle also takes away the need for plastic cards or spatulas. The design, however, has a downside: the "pea drop" application is impossible, and a somewhat sub-optimal method is being forced upon users. Did Cooler Master just give in to pressure from an uninformed section of the market? Could a printed disclaimer on a conventional round syringe have helped instead? Tell us in the comments below.
Add your own comment

66 Comments on Cooler Master Redesigns its TIM Packaging so Parents Don't Think Their Kids are Doing Drugs

#26
zlobby
Legalize TIM for medicinal use! :pimp:
Posted on Reply
#27
ZoneDymo
R0H1TAnd then sniff it just for lulz :nutkick:
and let out a big sigh and say: "ooooohhhh yeah...that is the good stuff" and roll your eyes back a bit.
Posted on Reply
#28
EarthDog
zlobbyLegalize TIM for medicinal use! :pimp:
Pffffffffffffffff, RECREATIONAL!
Posted on Reply
#29
cucker tarlson
they already think they're high buying cooler master's overpriced coolers.
Posted on Reply
#30
GlacierNine
oxidizedThat honestly sounds like a joke, a joke to cover most likely a price increase, besides thermal past should never be spreaded, and with this they're basically forcing me to. Not that i'd ever buy CM thermal past since there's better at the same cost, or cheaper at the same quality...
Der8aeur, the extreme overclocker and man who literally runs a thermal paste company, would like to show you you're wrong:


You can spread or do whatever you want. As long as there's paste covering the die, you're absolutely fine. None of the methods result in air bubbles as you've probably been told in the past. The mounting pressure of any cooler is more than enough to ensure all the air is evacuated as long as enough thermal paste is used.

The difference between methods is only that spreading it manually is the only way to ensure 100% coverage of the IHS every single time.
Posted on Reply
#31
Xaled
Or they are just being sarcastic?

Edit: I thought you are serious :roll:
Posted on Reply
#32
E-curbi
CoolerMaster actually believes by applying some crazy marketing influential overview to undermine an already current and perpetually scheming methodology within the addition of no subtracting tainted psychedelic ritual rascalism and exactly two layers of mayhem yet not three, they're going to change my daily routine?

Think again CM, gonna keep kicking back and getting baked with my friends Owly and Grizzly!

That makes no sense, yea 10am, already baked... :pimp:



:roll:
Posted on Reply
#33
jsfitz54
If your TIM does not come with one of these, you're doing it wrong:

Posted on Reply
#34
GlacierNine
E-curbiCoolerMaster actually believes by applying some crazy marketing influential overview to undermine an already current and perpetually scheming methodology within the addition of no subtracting tainted psychedelic ritual rascalism and exactly two layers of mayhem yet not three, they're going to change my daily routine?

Think again CM, gonna keep kicking back and getting baked with my friends Owly and Grizzly!

That makes no sense, yea 10am, already baked... :pimp:
Another fantastic post from E-Curbi, where he demonstrates that he has read the article, but has no intention of discussing anything but himself, in the vain hope of internet adulation being forthcoming.
Posted on Reply
#35
E-curbi
GlacierNineAnother fantastic post from E-Curbi, where he demonstrates that he has read the article, but has no intention of discussing anything but himself, in the vain hope of internet adulation being forthcoming.
Oh, that happened years ago. :roll: Where you been? :roll:

This post was only for fun. Look above, everyone is posting a funny spin on this. lol :laugh:

Making fellow enthusiasts laugh or smile is more fun than being angry all the time dood. Try it sometime. :)
Posted on Reply
#36
TheoneandonlyMrK
Whatever the reason the PR worked, people are now more aware of CM.
Posted on Reply
#37
E-curbi
theoneandonlymrkWhatever the reason the PR worked, people are now more aware of CM.
Exactly, CM will receive a HUGE bump in awareness and sales.

No raised awareness for me unfortunately, from my thermal results Noctua paste works best with Noctua coolers, but a huge bump for CM nonetheless. :)
Posted on Reply
#38
r9
Breaking News: Drug dealers fight back and start packing the drugs in Cooler Master like syringes.
Posted on Reply
#39
E-curbi
r9Breaking News: Drug dealers fight back and start packing the drugs in Cooler Master like syringes.
Reverse marketing. lol :roll:
Posted on Reply
#41
R-T-B
Vayra86I really hope you're joking.

I really hope the article's a joke
Fortunately it is.

EDIT: The "computer hacker" article is. Got confused. This probably is too.
Posted on Reply
#42
Vayra86
R-T-BFortunately it is.

EDIT: The "computer hacker" article is. Got confused. This probably is too.
The fact we have doubts is probably just as bad :D
Posted on Reply
#43
Cheeseball
Not a Potato
LOL! @btarunr Their Twitter joke is not rubbing off well as a posted article dude
Posted on Reply
#44
hat
Enthusiast
I wish I could easily believe it were a joke, but these days, I dunno... we live in an age where McDonald's got sued for selling coffee without a disclaimer. I just made a pizza the other day, the box says to remember to take the pizza not only out of the wrapper, but also to take it out of the box before baking... :kookoo:
Posted on Reply
#45
xorbe
If I can't put a pea-sized ball of tim on the heatsink, I won't buy it. The thing in the picture is literally the best way to waste tim and also get a bad application at the same time. I can't decide if this is an early April's 1st or not ...
Posted on Reply
#46
lexluthermiester
This is silly. What moron parents would look at a TIM tube and think "Yup, that's drugs!". I am wondering how well CoolerMasters new tubes work?..
Posted on Reply
#47
newtekie1
Semi-Retired Folder
xorbeIf I can't put a pea-sized ball of tim on the heatsink, I won't buy it. The thing in the picture is literally the best way to waste tim and also get a bad application at the same time. I can't decide if this is an early April's 1st or not ...
That is exactly what I was thinking. But I'm sure we are going to get a flood of people saying "duh, don't you know spreading the paste is the best! This is so awesome, it helps spread it!!!11!!"
Posted on Reply
#48
R-T-B
newtekie1That is exactly what I was thinking. But I'm sure we are going to get a flood of people saying "duh, don't you know spreading the paste is the best! This is so awesome, it helps spread it!!!11!!"
It's certainly down to personal preference really. It helps about as much if not less than switching paste brand.
Posted on Reply
#49
Berfs1
I have an old cooler master tube, selling for 5000$ guaranteed better drug than Molly and weed and it is highly controversial so u can look like ur taking good quality drugs
Posted on Reply
#50
ensabrenoir
.....I am seriously amused ......and horrified at the current state of man kind....
Posted on Reply
Add your own comment
Nov 21st, 2024 19:04 EST change timezone

New Forum Posts

Popular Reviews

Controversial News Posts