Wednesday, July 22nd 2020
Herman Miller And Logitech G Enhance The Embody Chair To Meet Needs Of Pro Gamers And Streamers
Logitech G, a brand of Logitech, and Herman Miller took a first step into the world of seating ergonomics for gamers, streamers, and esports athletes today when they unveiled a series of high performance gaming furniture and accessories, including the Embody Gaming Chair, the industry's first truly ergonomic chair.
Together, the two companies spent nearly two years studying esport pros and players around the globe to understand their needs. "Prior to the in-depth research we did, we knew many gamers loved our current offering as we are constantly rated highly in almost every gamer product review," said Tim Straker, Chief Marketing Officer for Herman Miller. "The main feedback we received was they wanted more variety."
The more research Herman Miller and Logitech did with the gaming community, the more they found that players took a variety of postures in chairs without noticing the negative impact it had on their performance and potential damage to their health over time. "This in-depth research convinced us that we needed to modify a current offering to improve lower back support, increase forward leaning, provide a greater ability to swivel, and better adjustments for tables and monitors," continued Straker. "The Embody Chair set the benchmark for pressure distribution, natural alignment, and support for healthy movement, so it was the perfect choice to be modified to meet these needs." In addition to the Embody Gaming Chair, the two companies are bringing a height adjustable desk and a monitor arm to the gaming market.
While several of Herman Miller's chair designs were tested with gamers, Embody was chosen as the perfect platform to build a gaming chair from. A typical esports athlete and streamer are seated at their desk upwards of three times as long as a typical office worker. In addition, a large number of gamers expressed widespread dissatisfaction with the comfort and ergonomics provided from traditional gaming chairs that typically focus on aesthetics, as there is a significant decline in performance due to the physical challenges that come from repetitive motion injuries.
"Gamers deserve advanced ergonomic solutions in all aspects of play. We partnered with Herman Miller to evolve their award-winning Embody Chair into a solution that meets the specific needs of gamers today," said Peter Kingsley, Chief Marketing Officer at Logitech G. "This is the first step in an ongoing relationship, and we're proud to be working with Herman Miller to find new ways to help all gamers play at their best."
The first gaming chair from Herman Miller and Logitech G addresses all of those needs and more. The Embody Gaming Chair allows gamers' bodies to be properly aligned, balanced, and comfortable. A number of enhancements were made to get there, including cooling foam with copper-infused particles that support the ideal gaming posture and reduce heat buildup caused from sitting on thick cushions for a prolonged period of time, and pixelated support, which distributes weight evenly to reduce pressure and encourages movement. These features are crucial to maintaining healthy circulation and focus.
Additional Gaming Products
In addition to the Embody Gaming Chair, the companies introduced the Herman Miller Motia, Ratio, and Nevi Gaming Desks. The perfect complement to the Embody Gaming Chair in both aesthetics and functionality, these new gaming desks encourage regular movement and allow users to switch between different postures to adjust to gamers' playing styles, increasing energy and efficiency. The enhanced desks feature a matte black anti-smudge and anti-glare finish, which can be found only on the gaming desks.
Both products can be paired with the matching Ollin Gaming Monitor Arm, which supports a range of monitors and laptops of various weights and sizes. The arm has a wide range of motion, allowing gamers to position their screen wherever makes them the most comfortable, encouraging a healthier posture when gaming.
Pricing and Availability
The introduction of these new products reinforces the companies' worldwide leadership in innovation and high-performance solutions for gamers. All products will be available beginning July 22, at HermanMiller.com/gaming. The Embody Gaming Chair will be available for $1,495 USD; the Motia Desk is available for $1,295 USD; and the Ollin Monitor Arm will retail for $295 USD.
To order your gear, or to get the latest information about collaboration solutions from Logitech G and Herman Miller, visit hermanmiller.com/gaming or logitechG.com/hermanmiller.
Together, the two companies spent nearly two years studying esport pros and players around the globe to understand their needs. "Prior to the in-depth research we did, we knew many gamers loved our current offering as we are constantly rated highly in almost every gamer product review," said Tim Straker, Chief Marketing Officer for Herman Miller. "The main feedback we received was they wanted more variety."
While several of Herman Miller's chair designs were tested with gamers, Embody was chosen as the perfect platform to build a gaming chair from. A typical esports athlete and streamer are seated at their desk upwards of three times as long as a typical office worker. In addition, a large number of gamers expressed widespread dissatisfaction with the comfort and ergonomics provided from traditional gaming chairs that typically focus on aesthetics, as there is a significant decline in performance due to the physical challenges that come from repetitive motion injuries.
"Gamers deserve advanced ergonomic solutions in all aspects of play. We partnered with Herman Miller to evolve their award-winning Embody Chair into a solution that meets the specific needs of gamers today," said Peter Kingsley, Chief Marketing Officer at Logitech G. "This is the first step in an ongoing relationship, and we're proud to be working with Herman Miller to find new ways to help all gamers play at their best."
The first gaming chair from Herman Miller and Logitech G addresses all of those needs and more. The Embody Gaming Chair allows gamers' bodies to be properly aligned, balanced, and comfortable. A number of enhancements were made to get there, including cooling foam with copper-infused particles that support the ideal gaming posture and reduce heat buildup caused from sitting on thick cushions for a prolonged period of time, and pixelated support, which distributes weight evenly to reduce pressure and encourages movement. These features are crucial to maintaining healthy circulation and focus.
Additional Gaming Products
In addition to the Embody Gaming Chair, the companies introduced the Herman Miller Motia, Ratio, and Nevi Gaming Desks. The perfect complement to the Embody Gaming Chair in both aesthetics and functionality, these new gaming desks encourage regular movement and allow users to switch between different postures to adjust to gamers' playing styles, increasing energy and efficiency. The enhanced desks feature a matte black anti-smudge and anti-glare finish, which can be found only on the gaming desks.
Both products can be paired with the matching Ollin Gaming Monitor Arm, which supports a range of monitors and laptops of various weights and sizes. The arm has a wide range of motion, allowing gamers to position their screen wherever makes them the most comfortable, encouraging a healthier posture when gaming.
Pricing and Availability
The introduction of these new products reinforces the companies' worldwide leadership in innovation and high-performance solutions for gamers. All products will be available beginning July 22, at HermanMiller.com/gaming. The Embody Gaming Chair will be available for $1,495 USD; the Motia Desk is available for $1,295 USD; and the Ollin Monitor Arm will retail for $295 USD.
To order your gear, or to get the latest information about collaboration solutions from Logitech G and Herman Miller, visit hermanmiller.com/gaming or logitechG.com/hermanmiller.
17 Comments on Herman Miller And Logitech G Enhance The Embody Chair To Meet Needs Of Pro Gamers And Streamers
At first I assumed they at least put in Bluetooth speakers from Logitech for a more "immersive" gaming experience, whereas its just an existing Embody design with different materials. The only involvement that Logitech seems to have is lending their color scheme and brand. (Being the third largest "gaming" brand behind Razer and Corsair. No, I do not like them or think highly of either.)
So I assume this is Herman Miller trying to get into the "gaming" market. Optimistically high hopes that "gamers" will buy an entire ecosystem, which itself is puzzling as Logitech doesn't seem to have aggressive marketing in that sense. Additionally, Herman Miller doesn't seem to realize how much spending a strong majority of "gamers" have access to and/or willing to use --
Did Herman Miller just brush off the fact that majority who identify as "gamers" have an entire gaming PC setup (system + monitor for 1080p gaming) that costs about the chair itself ($1,495) ? Add in the desk ($1,295) and you have the budget for a 10900k, 2080 Ti system that most "gamers" dream of.
What they should have done was either to make a more "budget" oriented model sitting at $600~$700, which would still sit at the highest price point for a "gaming" chair. Heck, even cutting the $1,000 price point would have been something. (Which I'm sure they are capable of, just keeping prices high for brand power and profits.)
Or, Herman Miller should have provided built-in speakers and/or vibration while maintaining the initial price ($1,495).
I will say that this is a great experiment though -- How much more sales do you get by just slapping on "gaming" for a product that marginally affects gaming performance (with an absurd price to performance gain ratio)?
They could have done something there for the price they want to charge.
So, it has that 'cooling' memory foam which is anything but cooling. Memory foam traps heat and the cooling ones only add some particulates to the foam in order to make it less dense.
This is a chair with hard plastics, cheap wheels, cheap arm rests and memory foam.
You are definitely paying for the name and not much more.
F#@@ I'm leaving the rum and puff alone tonight, I appear to have jumped dimensions into idiot land wtaf do people earn 50k at McDonald's in this universe or something.
I'm having a nap hopefully I wake up and this insanity is over cos I love that chair but my eye's must be f££@##, that price..
*At my age, I will sell a kidney for comfort...so don't judge me.
Btw, the site seems to have a bundle package. Sadly I use a three monitor setup...ain't no way I would spend $300 on a single monitor arm. That's just nuts.