The launch of the AMD RX 6800 and RX 6800 XT was plagued with a lack of availability and inflated prices. Retailers sold out of reference models almost immediately leading to price gouging and the launch of custom boards a week later did little to ease the situation. AMD has acknowledged the situation and is working with AIBs to achieve MSRP prices. In an unofficial comment to Hardware Unboxed, an AMD representative confirmed that they hoped to reach MSRP prices within 4 to 8 weeks for custom cards. The cards are currently selling for 100+ USD higher than their suggested retail prices at retailers across the globe so this news from AMD will be welcome for many.Hardware Unboxed Video